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Chiropractic Practice Social Media

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If you are looking to increase the volume of patients you have in your chiropractic practice social media can really help. Increasing the number of patients you have in your practice is the goal of almost every doctor. Even in this struggling economy there are still things you can do to get more foot traffic in your practice.
Setup a Personal Twitter, Facebook, and LinkedIn Account
This may seem like a no brainer, but it is an essential step towards developing your online presence. Chiropractors need to build their online presence and use these accounts to the fullest. Make sure you include all of your contact details. You want your phone number and address listed in your profile.
Visuals are Important When Sharing Content
People are drawn …show more content…

Make posts about specific chiropractic topics. Pick a certain topic and create discussions about it on Facebook and Twitter. Engage with potential patients by answering questions related to your post. Avoid being overly technical. Don’t use terms that the average patient won’t understand.
Post Frequently on LinkedIn
LinkedIn is the largest network of professionals online. It allows doctors to highlight all the aspects of their career path using texts and visuals. It is one of the easiest ways a chiropractor can connect with other doctors and professionals. Start by making the most of your profile by sharing content that best reflects your specific expertise. When you connect with other health care professionals it can help you get patients from referrals.
Follow Other Physicians
It is important to build your professional circle. Follow other doctors on Twitter, LinkedIn and Facebook.
Start by building upon your current network of colleagues, friends and peers. Next, do a search for other people in the same industry as you. When you build a large network of likeminded individuals it will help support your profile and give you ideas that you can use to engage with patients on social media. You call also share and discuss information with other chiropractors and …show more content…

You want to look for Twitter chats for doctors and medical professionals. When you find a conversation that you feel you can contribute to join and share your expertise. Make sure to add appropriate chiropractic hashtags in your tweets.
Join LinkedIn Groups That Match your Expertise
Use the LinkedIn search feature to find groups that match your interest as a chiropractor. With the groups you can connect with other professionals. You can discuss subjects that are of interest to these other likeminded individuals. LinkedIn groups give you credibility to potential patients. It also helps you connect with other medical professionals that can refer you to their patients.
Be Accurate
There is a lot of information out there that is incorrect and confusing when it comes to the medical field. When you post information online make sure your information is accurate. You also want to make sure you post information that is clear and easy to understand. When it comes to posting online quality is more important that quantity.
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