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Chk Case Analysis

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Chesapeake (CHK)
Since June 2014, oil price has fallen by more than 70 percent. Price has recovered few times last year. However, it has sunk this year to levels not seen since 2003 (New York Times, 2016). This drop of price has affected several firms in the industry which we can mention Chesapeake (CHK). In fact, Chesapeake was quoted at more than $20 until late 2014. Today, it is priced below $5. The oil industry is known for its history of booms and busts. It is not the first time that this industry is shaken. In the 1985-86, supply-driven mainly caused the fall of prices. In 2008-2009, price fallen was entirely due to the collapse in demand. However, this reason behind this recent crisis is a little bit special: “price decline appears …show more content…

J.C. Penney, a department store, lost 37 % of their peak sales back in 2006. While internet sales are booming, sales per square foot are decreasing significantly. In this perspective, many department store firms are closing more and more their physical stores. J.C Penney has eliminated 83 of their stores over the past three years. However, Mr. Marvin Ellison, the newly appointed CEO has decided to take another strategy to put the company on track. He called his strategy the science of retailing. He has implemented new ways of monitoring inventories, supply chains and others managements in order to not lose a single sale. He is centered his strategy to capture young buyers, that mostly shop online by making brick-and-mortar stores work closely with e-store. He said that he used to think that his company may need fewer stores since most of the sales were made online but he changed his mind. He said “My intuition was very much the same until I got the data, and the data told me something very different” (Wahba P., 2016). For him, both kinds of stores are depending of one another. He added that “Our four-wall profitability store by store is significantly better than most people think.” Furthermore, he sent a strong signal to investors and employees. He purchased 50,000 shares of Penney’s stock. He made the $590,000 purchase of 50,000 shares at an average …show more content…

The downturn of the economy was only able to affect negatively the stock. It went below its 50-day moving average for a little period before bulls rushed in. Facebook has showed since in entrance in the stock market an increasing of its stock price in general. Whatever the state of the market, Facebook can lose a little bit of its value but rapidly it will return to its pace. “Despite its giant footprint in the social media business, the company is growing like a startup” (Pan Jing, 2016). Facebook has also taken a step further in the future. It could be one of the first company to enter a multibillion-dollar industry. In effect, they are investing in the virtual reality (VR), one of the hottest field of tech today. According to Goldman Sachs, “Virtual Reality Could Become an $80 Billion Industry” (CNBC, 2016). In effect, their research predicts that in less than 10 years, the VR/AR industry could pull in $45.0 billion in hardware revenue and $35.0 billion in software revenue. Facebook has well anticipated this event by acquiring in the past Oculus, a firm specialized in virtual reality. It positioned itself among other big names in the market such Alphabet, Microsoft and Samsung that have already launched some products. For

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