Chocoberry Case Study

1175 WordsOct 30, 20115 Pages
Whenever a company expands into a new facet of a business, experience can make a difference in their success. Being an importer and processor of cacao beans for many years, Chocoberry has that experience with companies that produce chocolate for consumer purchase. Moving into this space could be done with multiple products. The whole basis for this expansion comes from the idea of straight to consumer products and the trend of chocolate as a health food. Because of that, the idea generation should start there. There are quite a few methods that Chocoberry could use to determine possible new products for them. They could go straight to the experts in business-to-consumer chocolate production (Crawford). This could mean speaking with other…show more content…
Since they are new in the business-to-consumer market, I do not know if going straight to consumers for ideas would be the best idea out the gate. Having experts define where to start would help to ensure a successful product/division launch. Once this team determines some specific ideas for product opportunities that Chocoberry could take to the consumer market, they should then rank them to determine the best ideas (Crawford). They should then develop concepts based on those ranked ideas. Whichever ends up being the most probable relating to success and consumer acceptance should be moved upon. After specific product ideas are decided upon, those are ranked and further research is conducted. Product definition, a budget, and a development plan will all be required in order for the product to move to the next phase (Crawford). I would imagine that the final product ideas would then go to management for review. Management would need to be represented from the manufacturing side of the company, the marketing side of the company and the financial side of the company. This way they could evaluate things like whether or not the facilities could handle the additional production that would be needed for creating the end user product. Most likely updates to the facilities would need to be made as well as the purchase of new supplies and equipment. They could also evaluate the sales and marketing efforts and

More about Chocoberry Case Study

Open Document