Chocolat Advertisement: A Healthy and Luxurious Treat Essay

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Who does not like Chocolate? Considering that us Americans are the biggest consumers of chocolate in the world, we just cannot get enough of it. We devour the most chocolate on our national holidays such as Halloween, Easter and Valentine’s day, but have you ever wondered where in the world does all this chocolate come from? The main ingredient for making chocolate is cocoa and it does not come sugar coated. Cocoa is can be good but in some many ways it can be harmful because, our purchase of cocoa is making our national debt higher, that people that produce the cocoa are child slaves, and to much chocolate is just not good for one’s health.

While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).

It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that

We all encounter chocolate in our daily life, and whether we want to admit it or not, chocolate has been a major part of history, and it is still seen today.

When we are sad, we eat. When we are happy, we eat. We celebrate birth, life, and death with food. Our emotions are bonded with food. A simple bite of food can remind us of happier and safer times or it can make you wallow in sadness, for those happier and safer times are long gone. You can taste the love prepaid in food; it fills you up with glee. However, you can also taste the oppression in food, each morsel sautéed with anger and anguished. Food and humans have an influence, over the other; the two are emotional bound. The food in Like water for Chocolate was more than just for nourishment, it was an outlet for concealing emotions of the characters. The food expressed heartache and joy. It brought out both good and bad memories. Whether they were cooking or eating it, food was more than just, dinner to the characters.

The business, “Built With Chocolate Milk” is a food and beverage company that is informing athletes with the knowledge of drinking chocolate milk after their workouts. The company is sponsoring athlete Mirinda Carfrae in their promotion for the reason being that she refuels with chocolate milk after she completes a workout. The advertisement was featured in the magazine “Bicycling” due to the athletic nature of the drink and magazine. The company’s focus is educating their customers by briefly explaining on the advertisement the benefits of consuming chocolate milk after a workout. Also, in the “Built With Chocolate Milk” advertisement, the producer uses different font sizes to highlight important information, a unique color perspective as well as the athlete Mirinda Carfrae to sell the product.

Moreover, consumers and employees are also demanding chocolate companies to follow good corporate social responsibility practices in addressing the environmental concerns in terms of how to design its packaging, procurement and operational decisions. Human rights concerns are also high in terms of consumer expectations of chocolate companies with respect of forced child labour in West Africa. All of these driving forces - societal concerns, attitudes and change in lifestyles, are strong enough to shape up the competition and impose the constraint on chocolate industry profitability and competitive survival.

Together with the usage of green sources to power the factory, these factors raise up the prices of a chocolate bar to the average of $5. It enhances the brand’s value and good image in people’s observation. Even though their prices are more expensive than other competitors’ prices, Theo still has a loyal following of organic chocolate customers. However, it does a very little traditional advertising. Therefore, in order to maintain the loyal customers and attract new consumers, Theo Chocolate is partnering with local and non-profit organizations that promote their company. Joseph Whinney understands that “Having the ingredients and the quality of the product is the most important thing. And then Fair Trade is the secondary message” (Lindell, par. 19), people concern about the taste, the quality, and the organic food. Besides that, Joe believes that people also care about how a company treats its employees and decide whether they wan to to do business with that company or not. Therefore, combining the two strategies is a good way for Theo to promote itself and build brand value inside customers’ minds.

EndorphinsChocolate, one America's top industry's. We produce more chocolate and chocolate products than any other country, over 2.9 billion pounds a year. There has been much controversy about the lack of nutritional value of in it's contents, yet new studies have shown that

“Dark, earthy, natural, intense.” These four words can be used to describe almost any aspect of Pana Chocolate’s range of raw, organic, handmade chocolate bars. The brand, founded in Melbourne, offers a range of chocolates available in the health food section at supermarkets that appeal to a range of consumers needs, being ethically produced, raw, organic, dairy, soy, egg and refined sugar free, vegan, and made from all natural ingredients (Pana Chocolate, 2017). Priced at $7.95 on their website (http://www.panachocolate.com), they are on the higher-end scale of the standard chocolate market, however the product oozes luxury throughout and lives up to it’s higher price point. This report will focus on the marketing implications of the packaging design choices made by Pana Chocolate in regards to this range of products.

This is a way to attract those people who eat chocolates on the move and also creating an image and recall value in the minds of the consumers so that even if they don't buy at least the name, logo would remain in their minds.

Chocolate became “a respected scholarly subject” only in recent decades suffering from “puritanical prohibitions” of discussing food or writing about it that were recognized standards of behavior in the Western world. The reviewed book The True History of Chocolate is a valuable addition to what the public knows or, rather, does not know about chocolate, with an interesting historical background that makes an entertaining and useful reading and extends one’s knowledge of things we use daily, sometimes without realizing their long history of evolution and multiple meanings.

The natural environment involves Cocoa beans that are needed by Whittaker’s to produce their chocolate products. Over the next few years, the world is expected to face a chocolate ‘drought’, leading to soaring prices of cocoa beans due to insufficient consumable cocoa to chocolate manufacturers. (Western farm press, 2011)