Unit 3 Assignment B
Name of the Product/Brand
Central Chill Chocolate bar
Description of Product (features and benefits)
My description of my chocolate bar is;
Bottom layer- a crisp thin piece of wafer smothered in dark chocolate with a very high cocoa percentage.
Middle layer- cocoa dusted balls of deliciousness indulged in gorgeous Belgian milk chocolate.
Top layer- is a thin layer of bright white indulgent chocolate to finish off the delightful experience.
The chocolate bar is fair trade.
The brand personality – include an explanation of how you decided upon this, and the methods and techniques used.
My brand personality is sexy fun and sensual. Sensual because it should give you all the right luxurious senses
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My slogan will be ‘Making chocolate taste better’. I chose this logo because I think it conveys emotions that the slogan is grown up and made for adults.
I will advertise my chocolate bar on the television, on bus shelters and on billboards. I would have a young woman eating the chocolate bar looking directly at the camera to create a sexy, sensual feel to the bar. Men would buy the chocolate bar because they would want their wives and girlfriends to look/ feel like the woman on the poster.
Why these branding methods are appropriate for the target market and how this will help make the promotional plan successful
My brands name is ‘Central’. It is appropriate for my target market because it supports how I want the personality of my brand to convey sexy and sensual emotions. These traits lie well with the personality traits of my target market. It supports sexy by being a bar that makes your girlfriends sexy which matches the feel for sensual as well because if you are feeling sexy you could be feeling sensual and happy just by eating the bar.
My logo for central conveys emotions of being a whirlwind of delight with a delicious centre. This goes well with my logo ‘Making chocolate taste better’ which is simple, easy to remember and catchy which goes with the fact that my target market are easy going and sophisticated and don’t
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