Essay Chocolate Business

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Chocolate Business Introduction I am going to set up a business selling chocolate. My shop is going to be a small chocolate shop which sells there of hand crafted specialist chocolate. The chocolate will be made in the back of the shop. It will be situated in York. My two main objectives will be survival and profit maximisation. These two aims are linked because in the long term survival is not possible without your total revenue being bigger that your total cost. Layout of Coursework The aim of my coursework is to: Firstly undertake market research: such as, primary and secondary research Ÿ Primary research: visit companies and send out questionnaires. Ÿ Secondary…show more content…
I think that the target market also influences the location and the products they sell because the shops in the vicinity of Thorntons are also aimed at the older market, such as Marks & Spencers and Fenwicks. Questionnaire How Old Are You? 10-15___ 16-25___ 26-35___ 36-45___ 46-55___ 56-65___ 66-75___ 76-Older___ Gender? Male ___ Female___ Where do you buy chocolate from the most? ........................................................................................................................................................................................................................... What is your favourite chocolate? ........................................................................................................................................................................................................................... How much do you usually spend a week on chocolate? ........................................................................................................................................................................................................................... How much are you willing to pay?
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