Chocolate Factory Characterization

The basic characteristics of the marketing concept that could be identified in Clare’s Chocolates are as follows:

The 1971 Mel Stewart film, “Willy Wonka and the Chocolate Factory”, is about a little boy named Charlie Bucket, who is very poor and wants to do something to help his family. The movie starts by showing that there is a contest going on for people to win a special tour through the factory of Wonka Chocolate Company and a lifetime supply of chocolate. There are only five special golden tickets hidden inside products from the Wonka Company. When the five people have found the tickets, there is a big gathering on the day of the tour with big crowds of people and news people too to see Mr wonka come out from his factory to greet the winners. When the children and their parents are inside the factory the children sign a thing saying they will not steal or take information or do bad things and they all go on their way for the tour. Right away, it all seems very strange with coat hooks that move and weird size doors and rooms. Inside of the factory is very much a different world. The workers are small orange men who sing songs telling about the behaviors people should not have.

p. 82). Therefore, the adult narrator’s ability to comment and reflect on his child-self effectively emphasizes the naïve and vulnerable nature of youth, and contributes to the mood of foreboding and suspense throughout the novel, ‘now I was over confident. I expected things to go my way’ (Chapter 1. p. 28).

In both Charlie and the Chocolate Factory and Alice in Wonderland the underlying meaning can come from the character’s curiosity. In Alice in Wonderland, the whole premise of the movie is based on Alice’s curiosity as a person. This is what leads her down the rabbit whole (1:35:53-1:35:04). In Charlie and the Chocolate Factory, Charlie’s curiosity about Willie Wonka and this Factory is what leads him to buying the chocolate bar (1:26:16-1:25:47). The curiosity of both characters eventually leads them so something great. One theme that is portrayed in both of these movies is that if one is curious about the world they will find something that they love. Another meaning that is in the interior of Charlie and the Chocolate Factory is that the prize in life comes from hard work and sacrifice. Charlie wins the prize from Willie Wonka because Willie sees that Charlie is a hard worker and honest. Charlie gets his hard working personality from his parents and understands hard work because of his poor economic circumstances. The most noticeable interior meaning that is shown in all of Burtons movies, including Charlie and the Chocolate Factory and Alice in Wonderland, is that the outcast in the beginning of the film ends up being the hero by the end of the film. In Charlie and the Chocolate Factory, Charlie becomes the hero by being able to take over the factory for Willie Wonka. In Alice in Wonderland, Alice is

people are not what they appear to be. Dahl's works for children are usually told from the

The industry that I chose is the chocolate industry. Growing up in Pennsylvania the Hershey Company is well know throughout the state and is a factory I have visited on multiple occasions. While the chocolate tycoon has made some negative headlines over the past few years with outsourcing and layoffs, they have done a good share of philanthropy work for the state and the Dauphin County area.

This charming story reverses the typical roles within a children’s book. With underlying issues of stereotypes, independence and empowerment, it fills children with imagination and teaches them the importance of being strong, smart, and the realization that beauty comes from within.

Table of Contents 1. History, Development and Growth 2 2. Vision, Mission, Objective, Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy.

As of October 2012, Andrea Torres, director of new product development at Montreaux Chocolate USA, needs to recommend whether or not the company should pursue a new product launch in the United States. The new product, a 70% cocoa dark chocolate with fruit product, has been tested because of “its heightened revenue potential, better alignment with health and wellness initiatives, and strong consumer acceptance of the proposition” (Quelch 7). This memo will address the

Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.

Literary heroes that are also ordinary children are engaging to readers, particularly child readers. James Pope and Julia Round write that “Roald Dahl is a fascinating author in that his books for children feature child heroes who are very often neither hero nor villain, but a wild, subversive combination of both” (258). These characteristics are also true of Coraline and Harry Potter, as they are presented as imperfect, but ultimately find the power within themselves to save what is important to them. Children readers are empowered by Coraline and Harry because they identify with these ordinary children and feel as if they can also make a difference in their lives, as the characters defeat the evil in theirs.

Opening a facility in Kentucky allows the company to ship their products to the Scharffen Berger retail stores located in New York City (Upper West Side and Greenwich Village), and other upscale department and retailers, such as Trader Joes, located throughout the United States. This will save transit time and freight costs substantially[2] .as compared to shipping directly from California to the stores. In a cost comparison researched showed that there was a delta of $4,167.43 when shipping from the West Coast facility to New York compared to shipping from the East Coast facility to New York. This opportunity to reduce transit time can ensure the integrity of the chocolate to conceal the freshness. With a new

Hershey chocolate is known as one of the world’s most popular chocolate brands. For 118 years, the Hershey brand remains a favorite chocolate treat in over 90 different countries. Beginning only manufacturing milk chocolate, the company today manufacturers over 100 different varieties of candy. Many people are familiar with the traditional Hershey milk chocolate bar, Reese’s peanut butter cups, and bite sized Hershey kisses. The process behind producing these famed treats is a fascinating process. By evaluating the company’s manufacturing process and business dynamics, consumers can gain a better perspective of the science behind the candy the enjoy most.

As stated in the description of the Conche activity: 1.400kg of semisweet chocolate contains 850kg of nibs, in other words, 1kg of semi sweet chocolate  850/1400=0,6071kg of nibs

‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135.