Chocolate Industry

8116 WordsOct 20, 201133 Pages
Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product Life Cycle 18. Positioning 19. 5 Force Model 18. Rural Market Initiatives 20. Suggestions 21. Conclusion 22. Bibliography INTRODUCTION Chocolates had its beginning in the times of the Mayas and the Aztecs when they beat cocoa into…show more content…
• The World’s leading manufacturer of high quality cocoa and chocolate products Barry Callebaut, has announced the opening of its first, state-of the art, Chocolate Academy in Mumbai. • According to the analysis of the international market intelligence provider Euromonitor, the relatively small Indian chocolate market with volumes of about 55,000 metric tonnes of chocolate and compound per year is expected to grow on average per year by around 17.8% between 2010 and 2014. • Ferrero the Italian confectionery giant of $8 billion has planned up for a new production facility in Maharashtra with an investment of over $125 million to whip up some of its popular brands that include Rocher and Kinder. CONSUMER TRENDS 1) Mithai - The traditional Indian sweets is getting substituted by chocolates among upwardly mobile Indians. Instead of buying sweets on Raksha Bandhan, sisters prefer offering chocolates to their brothers. This is the reason for sudden spurt in advertisement between July & Sep by most of the companies. 2) The range and variety of chocolates available in malls seems to be growing day by day, which leads to lot of impulse sales for chocolate companies. 3) Chocolates which use to be unaffordable, is now considered mid-priced. Convenience over Mithai in terms of packaging and shelf life in making both middle class and rich Indians opt for chocolates. 4) Designer
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