Chocolate Pestl Analysis in Singapore

1432 WordsMar 5, 20136 Pages
FERRERO ROCHER PESTL Analysis Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model). 1.1 Political Factors Announced by BBC News, Singapore is ranked at the top as the “Easiest Country to Start a Business” and “World’s Top 20 Most Globalized Nations". One of the main reasons is because of Singapore’s strategic location is at the heart of ASEAN (Association of South East Asian Nations). This enables the business to be access up to 8 billion people within a seven-hour flight radius.…show more content…
Ms. Michelle Lim, chief operating officer of Jobs Central Group, said: "Singapore's workplace environment is a tough and demanding one. Workers place career as one of the top priorities in their lives and often make personal sacrifices for job advancements. "On the other hand, employers faced with increasing manpower cost embark on the unending quest for higher productivity. It is not surprising that our workers are feeling more stressed and working longer hours." New evidence is in that eating dark chocolate every day can reduce stress. The study, found that people who rated themselves highly stressed to begin with had lower levels of stress hormones after eating chocolate every day for two weeks. The study's subjects ate 1.4 ounces (40 g) of dark chocolate daily, or a little less than a regular-sized Hershey's bar, which contains 1.55 ounces (44 g). The study adds to a growing body of research showing that certain elements in chocolate — such as antioxidants called polyphenols — can have helpful health benefits. Previous studies found chocolate can help fight heart disease and reduce the chances of developing cancer. On the other hand, FERRERO ROCHER ’s package color is golden. Golden in Singapore culture is meaning of gorgeously, so in the big event, most of people like to buy this brand to friends as gift. By the way, compare

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