Chocolate Pestl Analysis in Singapore

8. What are the five key dimensions of the marketing environment? How can marketers stay abreast of changes in each

The economic environment plays a large role in marketing according to Kerin, Hartley & Rudelius, (2011). The economic environment force is the income, expenditures and resources that affect the cost of running a business and household, according to Kerin, Hartley & Rudelius, (2011). The impact this has on the Hersey Company is keeping prices affordable and production costs down.

For centuries, chocolate has been one of the favorite sweet- tasting treats in the world. Today, chocolate has become so common in our culture that it is nearly impossible to go through your day without encountering chocolate in your house, office, cafeterias, stores, and schools. Chocolate has many purposes including: improving mood, lowering blood pressure, improving a person’s ability to clot, and it helps the body repair from free radicals. Alberto Villodo summed it up best when he said, “We are spirits in a body.  The reason we came here to this World and to this Earth from the Spirit World is so we could experience chocolate, among other things – good coffee, the senses.” (“Heart Health Benefits of Chocolate”)

Dark chocolate is extremely healthy, it promotes heart health, improves your mood and fights malignant

It is also easy for many other companies to set up headquarter in Singapore as their starting point in Asia to make it possible to reach to its market point. In addition, Singapore is unique in different lifestyles and culture. It is also known for its capability of attracting sizable foreign investment, pro-business environment and entrepreneurs. Singapore focuses more on a knowledge based economy which can be seen in its education sysem. Furthermore, Singapore is located in the heart of Asia and it plays an important role in international

Out of curiosity, I searched for Ferrero’s official website (http://www.ferrerorocherusa.com/) on Wednesday November 8, 2017. The website is filled with information about their chocolates, how rocher was founded, where to buy the

Singapore has a highly developed market which has historically revolved around extensive exports trade, in other words an export driven economy hugely dependant on export of goods to other countries.

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

Did you know that getting a daily dose of dark chocolate may be beneficial to your health? Not only is chocolate the perfect gift for your sweetie on Valentine’s Day, it also may benefit your heart. The ingredients in chocolate are not only delicious, but dark chocolate and cocoa powders also contain disease-fighting antioxidants. The key to gaining the most benefits from dark chocolate is to enjoy it in moderation.

According to a research study, one of the healthiest is a piece of dark chocolate because it fills you up quicker and reduces longing for salty and sweet snacks.

As per John Robins, creator of the food revolution, eating dark chocolate isn’t simply alright, it’s in reality bravo. Dark chocolate is a dependable wellspring of reassurance when life has disappointed us, a mood booster and emotion inducer in more positive conditions. But is it really healthy?

Singapore is an island that lies just off the southern tip of the Malay Peninsula between the South China Sea and the Indian Ocean. Its strategic location on major sea lanes has provided the country with an economic importance in Southeast Asia. Singapore is often considered as a base for global enterprises looking to expand into Asia and Asian enterprises looking for global connectivity. Located at the heart of Asia, Singapore is sitting at the centre of business opportunities. Having the four key attributes - Trust, Knowledge, Connected and Life, Singapore is being positioned as an ideal city to Work, Live and Play. Singapore was ranked first in Mercer’s Quality of Living Survey 2009.

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Everyone seems to love chocolate, and it is one of the most purchased treats on Valentine’s Day for friends, family, husbands and wives. When people are stressed, or feel like they need a comfort food, chocolate is one of the first things that comes to mind, and is reached to soothe a troubled emotional heart. In the past, chocolate has been considered to be a ‘sweet junk food’ that is high in sugar and calories with no nutritional value. But due to recent nutritional and scientific research people should be eating a bit of dark chocolate for the antioxidants and heart healthy benefits. Chocolate has recently been researched in the science world for its high levels of antioxidants,

Two of the main levels of the marketing environment are Micro and Macro environment; these are what the marketing environment actually consists of.