Chris Mcmullen: What Cause People To Buy Books?

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

Amazon make sure that customer service is the best, Customers experience low prices through Amazon, the fastest delivery, having a form of reliable contact. Amazon customer service problems have allowed retailers to sell itme on the website, to make broaden the worlds selections of products. Amazon has a rival EBAY, which also allows merchant to sell and buy through its site, but with eBay there has been complaints with poor service and fraud (Cohen, 2009).

Amazon.com has successfully managed to make its customers to feel that anything they could possibly want could be found on their website. Additionally, its products are marketed at a competitive price. Another important factor is their speedy delivery with their usage of UPS and FedEx (United States) and Royal Mail (United Kingdom). The company also caters for people that prefer online shopping with extra services such as Amazon Prime - a service with a yearly payment, customers are eligible for free next day delivery. Even though Amazon.com is known to be an online seller of most things, it still excels in its original market of book selling. Evidence of such is

In looking at the financial data, we see that CanGo is working hard and has positioned themselves well in the music, book and movies retail industry. This is evident as from December of 2008 to December of 2009, CanGo has managed to increase sales by 500%, with an increase in total revenues in excess of forty million dollars. In order to continue this growth and be a powerhouse in this industry CanGo will have to find a way to compete with companies such as Amazon, Barnes and Noble, Apple, eMusic and Wal-Mart. To do so, they need to look closer at the users that are the target audience. First, we need to realize that to grow, we need to shift consumers from buying from Amazon. Is because Amazon “dominates 65 percent of all new online book units, in both print and digital copies. They have the largest share of the e-book market as well, with 67 percent. As for print, Amazon controls 64 percent of sales of printed books online.” (Mosendz. 2014) This is telling as we know who we need to work against, but is also important to know that “Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group.” (Smith, 2015)

Convenience is another important factor in the online purchase process as detailed previously. Other aspects that helped the Honest

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

Barnes & Noble is a key player in the Book Retail Industry. This mature industry has been experiencing slow growth over the last several years, much slower than overall retail sales. Barriers to entry into this industry are quite high, and suppliers have modest influence over booksellers. The introduction of the Internet has brought about many changes to this industry. It has increased rivalry, buyer power, and substitutes. Spending time "surfing the net" is one of many substitutes to reading books nowadays. Other technological advances, such as VCR 's and video games, have replaced time otherwise spent reading. Buyers have greater influence over the industry, because they

Online shopping has been growing since businesses put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this is what you need before buying it. The internet is a twenty-four hour shopping center, you can shop at whatever time you want and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do. The negative side of online shopping is you have to wait until the product is shipped to you. The shipping and handling charge is increased for more expedited shipping. There are instances you pay more in shipping than you do for the actual product. Beside shipping charges to purchase, there are shipping charges when you need to return the product back. Also there are those computer problems that can appear; you do not always know if your personal bank information is being

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

The company has email, website and social media platforms which it uses to market its products. The online platforms have provided the company with an opportunity to win many customers both within and outside the country (Goolsbee, A., & Chevalier, 2003). With online operations, the company can manage to sell the books to a wide range of customers and in various formats to customers far and beyond. The only platforms have also provided the company with an opportunity effectively engage with the customers in the industry. The customers cannot easily order for books online and pay for them, therefore giving then convenience to engage with the

One benefit traditional stores have that online stores lack is a face-to-face interaction with the employees. This interaction leads to a positive connection to be made between the customer and the business; people enjoy being around faces they

Barnes & Noble, Inc. operates as a content, commerce, and technology company in the United States. It provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web’s largest e-commerce sites, which also features more than 3 million titles in its eBookstore.  Through Barnes & Noble’s NOOK eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook

The online book industry, by contrast, has been experienced rapid growth over the past five years as people are becoming accustomed to doing business online and to having items delivered via post. (IBISworld, 2016) A limitation to smaller retailers is the international dominance of Amazon.com and its subsidiaries. Growth forecasts are compound annual 15.5% over the five years through 2014-15, to reach $230.5 million (IBISworld, 2016). However the need for an increased emphasis on software development to create a more user-friendly shopping interface and the increasing level of completion create concerns for any potential new entrepreneurs, another crucial factor is the need to provide a wide range of product at a competitive price.

According to Brassington, F. and Pettitt, S., (2000) Consumer behavior of every individual is different from other depending on buying choices which is influenced by buying habits and choices that are turn tampered by psychological and social drivers that affect purchase decision process. Consumer attitude with regards to online shopping depends on the direct effects of relevant online shopping features. Online shopping features can be classified into consumer’s

+There are two kinds of book: the normal book, which made of ink and paper, and E-book, but we are talking about the traditional one.