Chuib N Stub Marketing Plan

Core Product – The core product is fulfilling the customer’s wants and needs. This involves the enjoyment of experiencing three days of music, arts and culture from around the globe. There are new artists every year at the festival, so there is some excitement from the consumer, in seeing an act that they have never seen perform before.

Although StubHub is a renowned ticket seller in North America it still has some key areas it can improve upon for its own customers. Areas such as currency integration would largely help attract new customers to StubHub. Currency integration would help price comparisons for customers that are not within the borders of the United States. Currently if a customer conducts business on StubHub they are only shown ticket prices in American dollars. Instead of getting a currency converted as per the user 's country of origin according to his account, he is misled by the display of the American dollar which may appear to be cheaper until it is converted into the customer 's own currency after getting billed. By expanding available currencies on StubHub’s website more international customers can be attracted to use StubHub promoting easy flow of business internationally with different currencies. Customers do not have to go through the pain of converting each offered ticket price for each event they browse to their own currency from American dollars or wait to get billed. StubHub should offer a feature that lets the user scroll through a list of currencies where the ticket price is displayed to get an accurate price they can relate to and have knowledge of according to market value.

When we reviewed Ticketmaster internally, we looked at the firm value chain, the core competencies that exist, Ticketmaster’s technology, and the social and legal challenges that may exist. The firm’s value chain and core competencies are its paper tickets, etickets, and their box office

This information should be used as a catalyst for retaining this year’s core subscribers; a reward for this information should be a discount on early purchase of next season’s tickets. This should be a major goal since an early indication of next year’s subscriber base will give the symphony an idea as to if this promotion and changes are

I believe that Kid Rock is a great business man. With his economic strategy, he can keep prices at a point where his fans, typically working class, are still able to afford and purchase tickets but, he is increasing the quaintly in the amount of tickets available, by adding additional shows. This helps shift the demand curve for his tickets. By shifting the demand curve, he is helping to decrease the scalping of his tickets and keep more money in his pocket from his fans. I think by increasing the amount of tickets available it also increases the time it takes to sell out each concert allowing more of his fans a chance and reasonably priced concert tickets. His other ideas such as platinum seating, which takes some of the best seats available

This proves that an image that an artist created for the band can be destroyed by selling out to companies. If a band created an image of being rebellious, and they sell out; then, they are going to seem less rebellious and leave their fans betrayed. While this may all be true, the benefits of artists making deals with corporations are far greater. Such as, "A corporation paying for these costs can make the difference between artists growing their careers, or completely giving up on the music business altogether"(Coates). If an artist cannot pay for the costs of touring and selling music, then they could use the advertisement to get enough money to keep their dream alive. Artists making deals with companies has many positives, such as: giving bands exposure, and helping with the revenue of bands, and making bands more recognizable. There are many benefits to artists starring in advertisements with corporations, which is why music should be in advertising.

By following the same format as the previous survey, the VSO gained no new knowledge as to what will increase ticket sales. Lowering price may help, but other factors such as music that people would like to hear but the VSO doesn’t offer, wasn’t collected. The VSO again wasted their money conducting a convenience sample where results are biased and questionable.

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

As indicated from the case, Pearl Jam filed a complaint alleging that Ticket Master is intending to monopolize the ticket service industry and using its market dominance to charge exorbitant service charges. According to the complaint, the service charges that Ticketmaster adds to tickets are excessive and increases the ticket cost for their teenaged fans. Moreover, Ticket master had secured exclusive contracts with most of the promoters and venue owners and hence, it was difficult for the band to use the alternative methods of ticketing.

Even though the members of U-Break have traveled to various cultural events to share their talents with others, U-Break was unfortunately not planning to travel to the New York City metropolitan area for any performances during March or April 2015. Due to the fact that Union College uses trimesters as opposed to semesters like most other colleges, students were busy for much of March preparing for final examinations and spent the beginning of April getting back into the swing of things after beginning their spring term. As a result, I was directed to look up some of their videos on YouTube, where I came across a video of U-Break at their school’s Shakti Fall Show (Halfdesicaffeine, 2011). The Shakti Fall Show is an event held two times each academic year organized by the school’s cultural group Shakti, which hopes not only to spread awareness about southeastern Asian culture, but also provide social gatherings both on- and off-campus that will bring students closer together (Union College Student Activities Office, n.d.).

This entails persuading the customers to purchase the tickets and experience the SAA experience. The marketing and sales will increase the purchases of The following activities can be

United Airlines used questionnaires to classify their potential customers by their motivations and identified nine motivational segment profiles which are: global executives, schedule optimizers, corporate troopers, mile accumulators, reluctant travelers, tour takers, quality vacationers, travel seekers, and frugal flyers (The Times 100, 2003, p. 2). The reasons why travelers choose to fly United varies. For example, some may choose this airline because of price, while others choose it because of their frequent flyer program, schedules, or other services.

Their product reflects the passion that their customers have for music, art, film, and board sports.

3. Lyric Opera had a new question ahead of them. They had to figure out what they wanted to become. BLO’s existing strategy was not valid anymore as their operating expenses rose and revenues from ticket sales were limited. BLO decided to adapt the Balance Scorecard in order to set new strategic objectives and measure their performance against those

The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis.