Cigarette Ad Essay

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

The electronic cigarette has had a rocky start. It is frequently portrayed in the media as something only a fool would use. You might say the e-cigarette has an image problem.

Smoking is one of the most controversial topics in the world, the cigarette while being popular has many negative side effects to people's health. Many companies have made different ads to make people stop smoking, let’s take a look at an advertisement made by Nicotinell to combat smoking and help smokers quit.

Cigarettes have often been viewed as a horrible product that can cause many health problems such as cancer, emphysema, and heart disease. The act of advertising smoking in a positive manner on TV is illegal in today’s society. We have learned the true effect of how smoking affects your body, yet with all these known facts about smoking many people still choose to smoke. Smoking has not always been portrayed as a negative act. Around the early to late 1950’s there were many ads that showed only positive things about smoking. The two ads shown below portray the message that if you smoke you will be happy and with so many people smoking during the 1950’s it was hard not to see how smoking wouldn’t cause positive emotions; furthermore, with the convenient packaging it was easy to have a smoke almost everywhere you went. These two cigarette companies produced ads that proclaimed to have cigarettes that were good for your throat. With people not knowing the harsh effects of smoking as we do now, they

Marlboro, a big international company launched by Philip Morris in 1904. A company widely famous, and recognized. Everyone knows smoking is bad. In spite of this the company is making huge profits. This is why I chose two Marlboro cigarettes commercials. One of them was in 1955, and the second was relatively recent. There is a huge shift in the way the company represented their product back then and now. This intrigues me in a certain way, and makes me wonder what made the company shift from their usual approach to a whole new one. The two commercials had one similarity, which is a man smoking a Marlboro cigarette and I think this is pretty consistent in most Marlboro commercials.

The effects of cigarette smoking can be horrifying. Smoking is dangerous not only to those who smoke, but to non-smokers and unborn children as well. Cigarette smoking is also physically and socially harming.

The side of smoking that is rarely published will be explored in this paper. The side that only a smoker knows, not the side the governments and health agencies provide the news media with. This information is valuable because it is not very well exposed to the world. This essay will answer the question, “Why do you smoke cigarettes?”.

The fact that the woman is well-dressed and seemingly high society also adds to the desire of the “everyman” to attain “their very identity” (Kellner, 189) from the influences of this ad. What woman wouldn’t want power, status, perfect features, and men falling at her every move? And, of course, this can all be attained simply by smoking Camel cigarettes. Similarly the men are also being shown “socially desirable and meaningful traits” (Kellner 189). Men are being shown an existence where they could attain everything they so desire, a beautiful and sexy woman, a great job, as evidenced by their classy attire, and a happy lifestyle devoid of care and worry. These are definitely all characteristics that men strive to attain, and the ad is also promoting its product at the same time. There are two interpretations given of men in this ad. The first is that if men find a woman who smokes Camel cigarettes they will have everything they desire. The second is that if men purchase Camel for themselves, they can obtain everything. In either interpretation the existence of Camel is involved but the follow-up action is up to the individual consumer as to whether he chooses to use the cigarettes or not. This particular Camel ad “depicts how something as seemingly innocuous as advertising can depict significant shifts in modes and models of identity” (Kellner 193) and how it can speak to a larger public about the values and goals of life as a larger

Cigarettes have been on a constant downfall since 1965 and I believe that the main reason is the invention of television and the addition of commercial ads. Many ads over the years have been against cigarette smoking and I believe that “The Real Cost” Campaign has done a really good job of getting people to stop smoking or to never start smoking in the first place.

The electronic cigarette company Blu, is a cigarette company that specializes in electronic cigarettes. These cigarettes contain a nicotine based liquid that is vaporized and then inhaled. This ad was published in October 2011, in a magazine called Men's Journal which provides men with health and style tips. The intended audience of this ad are traditional smokers that are looking for a smoking alternative. The overall purpose of this ad is to switch traditional smokers over to Blu. This ad to me is false advertisement and just causes a swap of addiction. The slogan, “nobody likes quitter”(Blu pg. 12), the portrayal of the smoking man in the ad, and the apparent pros that Blu gives in the ad, are misleading and inaccurate.

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the

Cigarette smoking is something people all over the world have been doing for about 2000 years. Back in 2003, the first electronic cigarette was successfully created by a gentleman named Hon Lik. Lik was a 52 year old pharmacist at the time, whom of which was also a smoker. The inspiration behind making the electronic cigarette came after Lik’s father passed away from lung cancer due to him also being a heavy smoker. “A Historical Timeline of Electronic Cigarettes.” cassia.org. Consumer Advocates for Smoke Free Alternatives Association, 15 June 2017. The idea behind creating this device was to give smokers a way to still ingest nicotine, the most addictive chemical in tobacco cigarettes, without the countless negative health effects that