Cigarette Advertising

Cigarettes are everywhere. These tiny objects that are held between the cusps of ones fingers hold unknown danger. They hold addictive substances and can lead to both immediate and long-term damage. Cigarettes used to be romanticized and glamourized by the media, but modern day campaigns have begun to reveal the truth about their dangerous effects. Through graphic imagery and audio choices, The Real Cost Campaign reaches out to young adults in order to demonstrate these consequences and render an emotional response of fear as well vanity by revealing an ugly side effect of smoking; distortion of skin.

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

Perhaps you have seen one of The Real Cost commercials on television. A girl peels her skin off to pay for cigarettes, a bunch of monsters leap into a boys mouth, and kids come up with any reason not to smoke. This along with several other commercials created by the Food and Drug Administration are played to warn others of the harmful side effects of tobacco. A science class watches as the teacher dissects a hideous creature while listing off several chemicals. The commercial ends with “If cigarettes looked as dangerous as they are, you’d run like hell.” This is the commercial that will be examined in the duration of the paper, what makes it so powerful? And are people listening?

Throughout this, the advertisement will reveal the danger of smoking cigarettes and promote smokers to quit. The ad was created to invoke a response from its audience which is smokers and non-smokers. In the non-smoking audience, the ad will try to decrease their compulsion to smoke. After witnessing the anti-smoking commercial and seeing the harmful health conditions former smokers are in, non-smokers shouldn’t want to be in that position. Others may feel as if this ad doesn’t concern them because they don’t smoke or it has little to no effect on their lives. This group may also feel that this video should convince smokers to want to quit, but it’s most likely not the case. To smokers, the image will only remind them of what harm they’re doing to their bodies. Smokers would also become apathetic to the commercial because they’re already informed about the consequences and addiction of smoking. Smokers may also look at the advertisement as a personal attack simply because smoking is viewed as such a bad thing in the United

The Camels cigarette ad to influence smokers to try a “fresh” cigarette, Camel sponsors would use real cute and catchy phrases or jingles or even doctors to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies which was a form of entertainment. It was common in the late 1920s and early 1930s for tobacco companies to enlist "throat specialists" as endorsers of their products. This tactic “informed” their audience that it was safe. The second ad that’s being publicized is a CDC ad that is supposed to shock your everyday viewers and smokers. This ad was pushed forward to persuade people to not smoke and with these tactics to scare the viewers to show how dangerous smoking really is. The ad shows a

Puff, puff, puff . . . ummm the cool fresh taste of smoke in your lungs. Doesn't that taste good??? Well, depending to whom you talk to, a variety of answers are possible. It is interesting though, that we, as a society, actually are still deceived into believing the false promises of happiness and bliss from smoking cigarettes. In our society people still deny and forget the fact that smoking causes lung cancer and directly kills over a million people every year, and that is just what tobacco advertisement departments would like to have you forget. Nowadays, advertising has become a major part of American society today. Everywhere you go there is advertising to be seen and absorbed by the consumer

All forms of advertising exploit their potential buyer’s needs or create false needs in order to sell their product. Some of the needs that would be filled according to this ad are a “healthy” cigarette, the need for prominence, the need to suit the “t-zone (throat and taste)”, and for a “rich, full flavor, and cool mildness” tobacco. The doctor fills the need for a “healthy” cigarette because doctors represent health. The doctor fulfills the need for prominence because doctors are high up in society and they use this cigarette. Most people feel more prominent when they do things that prominent people do. According to the ad, a healthy, good tasting cigarette suits the false need for one’s “t-zone”. The tobacco claims to be “rich, full, and cool in flavor”, which is not a real need but people that smoke a cigarette that they believe is not “full” may think they need a “full” cigarette. Most people tend to believe their doctor when it comes to matters of health therefore, the ad is effective. Also, the use of the “T-zone” is effective because it appeals to throat (good for one’s body) and taste (good). The potential buyer will believe that this cigarette is both good and good for them.

Alyssa I really enjoy some of your advertisement that you shared with us. The smoking advertisement really spoke to me. I have people that I care about that smoke, and I am always telling them how much they are putting on the line. I think whoever designed this aid did a great job and showing what could happen. The weight advertisement got me thinking. I was wondering if if they were showing that women are shape differently or how women see themselves. Either one this is a very unique image, and one that makes you think. I could not see the last advertisement, wish I could it sound interesting. Thank you for your posting.

In November 2010, an anti-smoking ad was released. It features a woman holding a cigarette. Her face is split in half by cigarette smoke, showing a woman who doesn’t smoke, and a woman who does. On the side where it shows a woman who doesn’t smoke, the woman’s face is smooth, her eyes are clear, her hair is dark and healthy, her teeth are white, and her lips are full. On the other side, her skin is wrinkled and pale, her eyes are dim and cloudy, her hair is white, and her lips are pale and thin. On the top of the ad, it says “Your beauty. Up in smoke.” On the bottom of the ad, it says “Tobacco will destroy your face cell by cell, from the inside out. That’s the ugly truth.” At the very bottom right corner, the McCann Healthcare Worldwide symbol

I love the advertisements about cigarettes. I am not a smoker, but these commercial have such a strong meaning. Cigarettes are a harm to our bodies and our social life; this commercial is sure to show you that. I had a positive and negative attitude towards this Ad. I am both because the extent they go to, to show what people would do for cigarettes is negative; however, it gives me a positive attitude because I have never picked up a cigarette. The commercial of the girl peeling her skin off or the man pulling his tooth just to buy a pack is obviously very exaggerated. BUT, it is exaggerated to show how young kids feel that they need the nicotine so bad they would do just about anything. These Ads also reassure me that I never want to be a

Bringing it down to this level helps the viewers comprehend the topic more. Mostly everybody has some knowledge about bullying whether through personal experience or through entertainment sources. People know that bullies hurt others, so in the same way, cigarettes hurt smokers. Bullies force victims to do something they do not want to do. For instance, the girl at the water fountain has to give up money for cigarettes just as the victims of bullying have to turn over money to a bully. This ad is expressing that people who smoke are forced to comply to their tobacco addiction even if they do not want. It is out of a person’s control. Also, bullies do not tend to stop without some type of outside intervention. Similarly, one cannot stop tobacco use without help. Recently, the problem of bullying has been brought under the public eye’s attention, because of the severe effects it has on students. By equalizing tobacco use to bullying, the ad asserts that tobacco is also a serious problem similar to

Anti-smoking campaigns have made their way to mainstream media for some time now. It is rare for an average person today to go online, watch TV, or go into urban area without seeing an advertisement advising them not to smoke. The anti-smoking image on the cover page of this essay attempts to scare viewers to quit or reduce their smoking habits by showing a picture of a gun which to many has a negative connotation of possible death or harm. This visual argument is very well thought out and deserving of high praise because of its design. Many anti-smoking advertisements aren’t as radical is the image showing a revolver loaded with cigarettes instead of bullets making the juxtaposition of bullets and cigarettes to being equally as dangerous, however nonetheless they all serve the same purpose. The purpose of all anti-smoking campaigns is to persuade individuals to quit their dirty habits.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

Have you seen a tobacco commercial recently? I bet you saw the side effects of smoking and dipping and what it will do to you in the long run. If you watch a tobacco commercial back in the 1970s, they don't show you the side effects of smoking or dipping. They show you that it's alright and shows working men putting in a dip while working or smoking a cigarette. Tobacco commercials from back then up until now. Back then they displayed a different message in their commercial then people do now a days. The two commercials are advertising the same thing, but in two different ways.