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What Is Tobacco Advertising Targeting Children

Best Essays

Cigarette Advertising
Targeting Children
& Regulations Worldwide

Southern Illinois University Carbondale
JRNL 407 Social Issues & Advertising
Nadine Rueckner
Spring 2015
Introduction
Advertising in general influences everyone in many ways, particularly children imperiled by advertisements and its effects. (Raju & Lonial, 1989) I think it is an important topic to protect the children from advertising, specifically from tobacco advertising, because we all know that smoking is not good for your health, might cause cancer and could lead on to death.

Statement of Purpose

I want to show some examples of tobacco advertising and discuss especially why the industry selected children as a target group with a short history and giving some examples how they targeting children. I also want to share the advertising regulations that were made all over the world to restrict tobacco advertising in the countries particularly to children.

“Influence of cigarette advertising had the strongest and most consistent effect on the initiation of smoking”

(Fischer et al., 1991)

History
Before World War I broke out, the majority of the militaries were smoking pipe. Pipes and cigars were the most popular types of tobacco smoking at this time. It emphasized the image of masculinity in the nineteenth-century. (Johnson & Johnson, 2014) This war initiated that cigarettes got more popular any other type of smoking and soldiers and civilians had the opinion that cigarettes

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