Cigarette Advertisment Essay

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

When tobacco was first brought to England it became a huge hit and soon there after, it spread to other parts of the world. At first it was only sold as a luxury to affluent city folk but eventually the manufacturing was revolutionized by the Bonsack machine which made it affordable for the general public. Ten years later, the American Tobacco Company was founded by James Buchanan Duke, who promoted cigarettes by using aggressive marketing and advertising techniques. The success of the cigarette was not only attributed to the witty business strategies utilized but also to the fact that young men in urban areas were smoking them and creating a trend. When World War 1 came about, smoking became an even bigger phenomenon. In fact, the military and governments organized a constant supply of cigarettes for the troops. At this point in time cigarette companies like Camel were bringing in tons of revenue. With all this new money, these companies were available to create bigger and better advertisements which resulted in more product consumers. In the early 1900’s this disposition became even more popular. In some parts of the world, up to 80% of the male populations were regular smokers. Smoking became an acceptable part of culture in almost all aspects of life; people did

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

It is striking how much our world has changed in the last 75 years; our technology as well as our knowledge has advanced by leaps and bounds. The World War II era was a time of rampant progression for America on many levels. Women entered the workforce out of necessity, and as a result women became a driving force in the economy: they made money, and they spent it. Marketing agencies understood this and they began tailoring their advertisements toward women. When war broke out and we began shipping our men off to battle, marketing agencies used the American people’s sympathies toward our soldiers to sell more products. With the limited knowledge about the products they were selling, advertisements from this era focused more on how the item made them “cool”, how it was “good for you”, and how it was the better than the rest – all without truly understanding the product, or the long – term effects it might create. Modern advertising has changed dramatically, with the advancement of so many fields; we have more information about the products that are being sold, and there are many more regulations about truth in advertising. It’s a completely different playing field for marketing firms today, they have to employ far more creativity to hook an audience and get their message across than our counterparts in the WWII era. Advertising has a powerful role in shaping the culture of a nation, and has the power to change self-perception. Cigarette advertisements are one of the best

Andrews (1936 P.27). So this meant for women that cigarettes became a symbol of a product and behaviour that offered social attractiveness, sex appeal and equality. This campaign was the first in its kind to suggest that demand can be generated and shaped by marketing and advertising, and this was deemed as anti-social marketing. In contrast to today in Europe, the World Health Organisation is now implementing social marketing to its tobacco-control work and healthy cities programme – which is running is 1200 cities in over 30 countries.

The image above doesn’t exactly show the specific damage to the product because the U.S. Smokeless Tobacco Company won’t allow any pictures available at this time. The U.S. Smokeless Tobacco Company is recalling some of its Skoal, Copenhagen and Husky Brand products after reports of sharp metal objects found in cans. There have been complaints made in Indiana, Texas, North Carolina, Tennessee, Wisconsin and Ohio. Although there have been no reports of any injuries at this time, it is still extremely dangerous and they are just lucky they found the issue when they did. The products were manufactured at the company’s Franklin Park, IL facility and distributed nationally.

The main ethical concerns involving tobacco is well known to educated Americans; however, the ethics around the marketing aspects of tobacco, especially tobacco exposure to children, are less talked about. Some of the early marketing decisions of tobacco can be traced back to one of the most renowned and valuable cigarette brands in the world, Marlboro. Marlboro first emerged onto the tobacco scene at the beginning of the nineteenth century. They originally were a cigarette brand with a female-based target market. Marlboros were considered feminine cigarettes because they had filters, which were very unpopular for men at the time because the purpose of the filter was to protect a woman’s lipstick so that the tobacco leaves would never actually make contact with the mouth or lips. In the 1950s a scientific study came out that linked smoking to lung cancer, and that is where the ethical problems begin with tobacco companies. The ethical health concerns of ciggerrets were not the only issue. Marketing right after the release of detrimental research, companies like Marlboro became manipulative and misleading with their advertising. Advertising that also was used to target children and establish lifetime customers. Now, in the twenty-first century, the E-cigarettes and other new technology products have creates new aspects to the ethical dilemmas involving cigarettes. The ethical dilemma of smoking, health concerns, children, and technology, will all be assessed to establish the

The effects of cigarette smoking can be horrifying. Smoking is dangerous not only to those who smoke, but to non-smokers and unborn children as well. Cigarette smoking is also physically and socially harming.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

The side of smoking that is rarely published will be explored in this paper. The side that only a smoker knows, not the side the governments and health agencies provide the news media with. This information is valuable because it is not very well exposed to the world. This essay will answer the question, “Why do you smoke cigarettes?”.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.

Cigarette smoking is something people all over the world have been doing for about 2000 years. Back in 2003, the first electronic cigarette was successfully created by a gentleman named Hon Lik. Lik was a 52 year old pharmacist at the time, whom of which was also a smoker. The inspiration behind making the electronic cigarette came after Lik’s father passed away from lung cancer due to him also being a heavy smoker. “A Historical Timeline of Electronic Cigarettes.” cassia.org. Consumer Advocates for Smoke Free Alternatives Association, 15 June 2017. The idea behind creating this device was to give smokers a way to still ingest nicotine, the most addictive chemical in tobacco cigarettes, without the countless negative health effects that