Cigarette Smoking: Article Analysis

The P.E.R.I.E. process is illustrated in this case by the steps taken to address the issue of smoking rates in adults, being impacted by the rise in adolescent smoking behaviors. The first step of this process is the Problem. In this case, the text indicates, the problem is the growth rate of smoking teens in the 80’s and 90’s (Riegelman & Kirkwood, 2015). This in turn, led to an increase in adult smokers. This would raise rates again, after previously lowering them by approximately 50% (Riegelman & Kirkwood, 2015). The next step is Etiology. In this step we correlate smoking with cancer and the rise of adult smoking rates with the growth of adolescent smoking rates. This in turn, correlates adolescent cigarette smoking, to the rises in cancer (morbidity), and deaths from cancer (mortality). The case study also states, “…it was also found that nearly 90% of those who smoked started before the age of 18…” (Riegelman & Kirkwood, 2015). It was determined through behavior modification (preventing adolescent smoking), the rate of adult smokers would reduce. Thus, recommendations were introduced. The case study reveals, adolescents were targeted in cigarettes advertisements and marketing (Riegelman & Kirkwood, 2015). Cigarette availability was also an issue. Implementations of sales and advertisement campaign policies, were altered in reference to miners. The text reveals, once evaluated, strategies to reduce adolescent smoking

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

Over the last few decades, tobacco and nicotine prevention efforts have risen to an all time high. Prevention efforts focus on education to the public of the negative effects on one’s health when using tobacco and nicotine products, as well as with pleas to healthcare policymakers to increase restrictions on product manufacturing and sales. One policy effort growing in popularity in the United States is called Tobacco 21, which proposes to raise the legal age of purchase for consumers of tobacco and nicotine products to 21 years of age (Farber, Pakhale, & Neptune, 2016). Farber, Pakhale, and Neptune (2016) state that 90% of tobacco and nicotine users begin smoking before the age of 18, with 99% of users starting before the age of 26. Lower smoking cessation rates are associated with earlier ages of initiation and the tobacco industry is known to target youth in advertisement of these products lending to the early age of initiation. The tobacco industry themselves admit that increasing the age allowed for purchase to exclude youth would substantially effect their sales. Tobacco 21 laws also deter adolescents from gaining tobacco or nicotine products from friends 18 to 21 years of age, which is the most likely age group to supply younger teens. With this knowledge, placing tighter restrictions on consumers younger than 21 years of age, using the Tobacco 21 policy, may deter tobacco and nicotine initiation in hopes to prevent individual use at all in the future (Farber

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

Because of the alluring advertising to high school teens from TV and friends, over “23 percent of high school students have used a form of tobacco in the past month, selecting from flavored cigars, electronic cigarettes, and other products” (“Teen Smoking”). Because Vaping Companies, such as JUUL and PHIX, are advertised to teens saying the device is smart and satisfying, high school students underestimate the long term effects of e-cigarettes and tobacco. The number of students who use an e-cigarette every month has exponentially increased because the companies do not address the health effects, but rather, the companies only goal is to increase revenue for themselves. In 2015, vaping companies, gas stations, and grocery stores made an estimated total of “3.3 billion dollars” on vaping devices (“U.S. Vapor Market”). This number, which has continued to increase, is largely formed by teen E-Cigarette users. Although this income number would increase if these machines were legalized for minors, companies would most likely use this money for more advertising, attracting even more high school

History has proven that government penalties, in the form of taxes, deter smoking. The 2000 U.S. Surgeon General’s Report, Reducing Tobacco Use, found that raising tobacco-product prices decreases the prevalence of tobacco use, and tobacco tax increases produce significant long-term improvements in health. From its review of existing research, the report concluded that raising tobacco taxes is one of the most effective tobacco prevention and control strategies (7). Along with price increases, mass-media campaigns and smoking bans have made cigarette smoking pretty much unacceptable in today’s society. “Today, approximately 22 percent of adults age twenty-two and older are smokers, compared with 33 percent in 1979” (Thorpe 1440). It is clear, from these examples, the use of penalties to deter the unhealthy behavior of smoking is a successful intervention.

In fact, the tobacco industry has suffered ever since antismoking advertising has begun (Johnston, p. 107). According to statistics, 4 in every 10 Americans who are in 12th grade have tried cigarettes, and 1 in 10 consider themselves current smokers. As well as, 1 in 5, 8th graders have tried cigarettes, and 1 in 16 consider themselves current smokers (Johnston, p. 107). Now that society is aware of the harms of tobacco, it is important to decrease such rates of smoking amongst youth. Not only are there commercials about the risks of cigarette smoking, but also there are commercials that promote living above the influence of all drugs, including alcohol and marijuana. Lastly, as research continues to improve, and new drugs arise it is important to keep youth educated on the risks of using such drugs. It is important to keep our youth safe from the dangers of

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

The Center of Disease Control’s (CDC) study found that 1.8 million middle and high school students admitted to using electronic cigarettes (e-cigs) in 2012. The article “Smoke Signals” by Alessandra Potenza from the Upfront Magazine states that e-cigs are becoming more popular, but also are becoming more controversial. Electronic cigarettes, known as e-cigs are becoming more popular among youth and because they are unregulated, U.S. officials are worried.

The authors start off her article by an introduction which says usage of e-cigarettes are rapidly increasing, and impacts of them on youth is unknown. They go on with explaining the survey that she and a group of professors did between the years 2011,2012, and 2013. The authors state that, they have asked two questions from youth that either they have intention to smoke cigarettes or not. Article mentions the results of the analysis which shows more than forty percent of youths who used e-cigarettes have intention to smoke conventional cigarettes. The conclude this portion of the research, the authors write that youths who smoked e-cigarettes are most likely to smoke conventional cigarettes in the future. Article resumes with the fact that

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

Cigarette smoking is something people all over the world have been doing for about 2000 years. Back in 2003, the first electronic cigarette was successfully created by a gentleman named Hon Lik. Lik was a 52 year old pharmacist at the time, whom of which was also a smoker. The inspiration behind making the electronic cigarette came after Lik’s father passed away from lung cancer due to him also being a heavy smoker. “A Historical Timeline of Electronic Cigarettes.” cassia.org. Consumer Advocates for Smoke Free Alternatives Association, 15 June 2017. The idea behind creating this device was to give smokers a way to still ingest nicotine, the most addictive chemical in tobacco cigarettes, without the countless negative health effects that