Cigarettes Advertisements : A Look At Couples Essay

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

In Jean Kilbourne’s video, Killing Us Softly 4, Jean expresses how advertisements have been portraying women as a sex symbol or even as just a typical housewife. She talks about how the advertisements have sold various products by not necessarily selling the product itself, but by using women or men to sell the product for them. Ad agencies have used sex and body image to create a type of selling factor for their product. These selling strategies have shaped the way society views women and how women are treated (Killing Us Softly). When looking at two advertisements for Newport Cigarettes in both Sports Illustrated and Star magazine, we see a variety of differences. The Sports Illustrated issue is from October 26th, 2015 and the Star issue

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

Tobacco advertisements of sexually objectifying women not only influence men, but they also have an influence on women. However, sometimes it works negatively on women giving women anxiety about their looks. Even after much disapproval advertisements continue to feature thin women in their advertisements, because they believe that thin models sell more than heavier models. It has been proven that merchandise sells better when there is an attractive model on the advertisement. However, it has not been proven whether it must be a thin model. Emma Halliwell and Helga Dittmar say “Parallels are frequently drawn between the decreasing size of the female body ideal and both escalating levels of women's body dissatisfaction and increases in the incidence

I chose to write about the "Reach for a LUCKY instead of a sweet" ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920 's. We 'll be going over what the average American woman of the 20 's was as well as why they were so fascinated with smoking cigarettes. Didn 't they know that cigarettes cause cancer? Didn 't they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figures, or maybe even lose weight, but

Alyssa I really enjoy some of your advertisement that you shared with us. The smoking advertisement really spoke to me. I have people that I care about that smoke, and I am always telling them how much they are putting on the line. I think whoever designed this aid did a great job and showing what could happen. The weight advertisement got me thinking. I was wondering if if they were showing that women are shape differently or how women see themselves. Either one this is a very unique image, and one that makes you think. I could not see the last advertisement, wish I could it sound interesting. Thank you for your posting.

During the early 20th century our great nation established an amendment, due to a national temperance movement, many believed would reduce recklessness, destructive behavior, social issues, improve the health of America, etc. The 18th amendment brought an era of Prohibition which led to a dramatic decrease on alcohol related deaths, however it led to organized secret crimes and the country ratified the amendment with the 21st amendment. Also prominently during this time women were changing to the independent and “sexy” life style thus being persuaded by tobacco companies on how smoking makes them thinner and empowered. Nevertheless throughout the 20th century health problems were arise due to smoking. Alcohol and tobacco advertisements should

The advertisement I choose to analyze for this assignment is, “Your skin” an anti-smoking commercial. The commercial opens up with a young lady in a liqueur store, she is at the counter and ask the clerk for a pack of cigarettes. When the young lady places the money on the counter the clerk states, “You need a little more than that honey”, insinuating the pack of cigarettes will cost her more than the money she handed to her. The young lady looks at the clerk and starts to peal her cheek skin off, she places the skin on the counter and the clerk hands her the pack. At this point a narrator begins to speak and states “what does a pack of smokes cost? Your smooth skin. Smoking causes wrinkles and pre mature aging, what are cigarettes costing

The four basic dimensions of media literacy allows viewers to fully understand the operation and messages found in mass communications within the media industry. The cognitive dimension is how viewer intellectually process information that is portrayed to them. The emotional dimension helps viewers understand the feelings that go along with the message. The aesthetic dimension is the viewer’s interpretation of content through a artistic or critical point of view. The moral dimension allows viewers understand the values and the message of the media.

There have been many advertising techniques over the past 50 years or so, but one of these changes is the adaption of ads to the shifting mind sets of people over time. An example of this previous statement is Folgers® Coffee. In the 1960s Folgers® launched an entire series of commercials which were demeaning towards women. The husbands in the commercials always had something witty and humiliating to say about the wives’ coffee, in one of the commercials the husband even goes on to say that the secretaries at his office made better coffee; the wives, sad and defeated, talked to a friend about the problem, prompting the friend to suggest she use Folgers®. The commercial always ended with the husbands’ approval and the wives feeling satisfied for attending to their husbands’ needs and wants.

Tobacco and alcohol companies are more widespread than ever and are expanding their target age group in the process of them increasing profit margins for their specific company. Excessive alcohol consumption and the associated negative health effects are a major public health concern since past and more recent studies. “Almost 4% of all deaths worldwide are attributable to alcohol” (Graham 1). Also, more than half of people who are frequent smokers started prior to the legal smoking age of eighteen years old (Martino 2). A few years ago this underlying problem of smoking and drinking was not a main concern in the minds of the general public, but since the dawn of the health era these health concerns pose a daunting topic for health officials. The Marlboro girls, women representing beauty and class, not cancer and other diseases we models to the average person about how smoking can also make you this attractive. This was one of the greatest forms of marketing to younger population due to pretty girls and their actions. The times have changed from being able to smoke anywhere and everywhere to not being able to smoke in bars or restaurants and even taking ashtrays out of cars. There has been a drastic increase in the targeting of youth throughout the years as well. Since the beginning of selling products to consumers there have been different techniques to do so. The alcohol and tobacco companies have used and abused these marketing techniques for years. However, there is some

Marilyn Monroe, Marlboro Man, Hugh Heffner, Pamela Anderson, and The Rock are all examples of the society of idols whom the American public has looked up to in various media forms. In today’s society there are many gender and social stereotypes that remain a prevalent part of the advertising tactics of the media. In the particular ad that I have chosen are examples of gender stereotypes that I would like to analyze and discuss using Douglas Kellner’s article “Advertising Images”. Kellner states that the tobacco industry in both the past and present use subliminal messages with the intention of portraying lifestyles and choices to the American public. Cigarette ads in particular, Kellner argues, “contribute to identity formation in

During the 1950s, cigarette companies around the nation clawed at consumers to buy their product through advertising. This could be from ads in the newspapers, to commercials between your favorite television programs. Cigarettes were the thing to do during this time period, and were sometimes considered “healthy”. Advertisements for them showed up just as often, if not more, than we see advertisements for prescription drugs today. The two ads I chose to analyze target a wide variety of people and choose interesting strategies to convince the consumer to pick up a pack of their product on their next trip to the grocery.

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the