Cindy Crawford Commercial Analysis

According to Jib Fowles, the author of the essay on Advertisement’s 15 Basic Appeals, “the need to achieve is an energizing, that pushes people to strive in their lives and careers.” This ad pushes viewers to help reach that inner man that’s inside you. The phrase they use in the ads are “there’s a man in there”; which makes viewers think they can be better than the person they are now. The way they make the man inside of the first man a lot fitter in physique can push viewers to think Old Spice would help them look more masculine as the man in the picture.

Real guys ripped results is what this ad says.Hydroxycut the perfect diet pill/fat burning pill, a pill that will boost energy and at the same time burn fat and increasing the muscle definition. We all want to lose weight and get that body back that we had as a young adult or in our youth, this is what the advertisement says to the consumer. What caught my eyes as I turned the pages of the flex magazine were of course the ripped up models that were on the pages. The ad shows you all these perfect body models that say they have taken this pill to help them look this way with a before and after picture.

Within the advertisement they broadcast systemically reenforced and exaggerated a large number of stereotypes about both men and women. Some may wonder, however, how this really effects everyday life. If someone sees so many ads in a day what is one more, one that is just a bit more sexist than the typical beer ad. While this it is true that the average person is overstimulated by the number of ads as it is there is still something to be said for the content of the ads. Even if a person doesn’t mentally acknowledge them the brain still notes them and stores them in the brain. If time after time one sees women in the submissive role or treated as objects, chances are they will start subconsciously believing it. On the other hand if men are constantly portrayed as stupid and hormone driven then that bias will start to seep into reality. There are also significant moral issues with this ad, if time after time women are portrayed simply as a visual feast it changes how they will be treated for the rest of their lives. Next time they walk down the street theres a chance a man may catcall her, acknowledging the fact that she was in some way appealing to him. He doesn’t do this because she is smart, funny or kind he does this simply because he was pleased by her appearance and may even think he is complementing her. However, by doing this he reenforces what the media has

In the ad above, the target audience is people eligible to consume alcohol, over 21, and workout or on diets. The people in the ad are exercising implying they care about their health and figure and the ad is trying to inform the target audience their product, Michelob Ultra beer, is in a sense "healthy". The model on the left side of the ad is not showing her face only her body with the beer inserted next to her. Her body is one of main focal points (aside from the bottle of beer) because she is in shape and has abs', she is supporting the idea that drinking this beer will allow the viewers to also maintain their figure.

I don’t know if it said it or if I knew from other commercials - LA Clarity of Execution The storyline was easy to follow, and the family-centered, physical activities, showing a variety of positions, were appropriate for an osteoporosis commercial There was that little thing at the end when she was holding her niece and she said I’ve found my strength. She is talking about making her bones stronger. It is telling the view you have to do this. You have to be engaged – CHI I saw physicality.

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

On television, there are numerous amounts of commercials that contain celebrities endorsing products that he or she claim to use. One commercial in particular that comes mind first is the Aveeno commercial with Jennifer Aniston (O’Keefe, 2013). She has been doing the Aveeno commercials for years now, and I still have a hard time believing she actually uses a drug store product and that the product actually works (O’Keefe, 2013). Aniston is usually promoting a face cream that gets rid of aging spots, but it doesn’t seem like she has any aging spots to begin with (O’Keefe, 2013). Also, with the amount of money she has I think she would go for a more expensive product or see a professional to help her get rid of any beauty issues. It’s obvious

Because the model in the advertisement is modeling the female clothing of Ralph Lauren, it is geared more toward a female audience, especially young girls. The model looks phyically unhealthy as her legs are almost the size of her arms and her waist is smaller than her

The commercial demonstrates two active, confident women in their daily routine, between the ages of 28 and 33. These women are both attractive and outgoing, they have this sophisticated look to them, yet they are not glamorous, it can be that they represent the average working women and that is what this commercial is leaning towards targeting. Both women have thick, bouncy natural looking hair, yet one woman is blonde while the other is a brunette. Having this contrast of hair gets a greater audience to relate to the women. For instance, if they were to just have a blonde woman using the shampoo, it would not leave an impression on brunettes because they can’t relate fully.

The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by.

This advertisement is meant to give its audience the idea that using the Clean Matte BB cream is a way to wear makeup and take away all the flaws a face can have, and still have a natural clean look. Zendaya is the perfect candidate, not only because of the minimal make up she is wearing, but also because of her career. She is a Disney star, meaning she's is a role model for many young woman. She is impeccable, just like Covergirls Clean Matte BB Cream claims to

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

It appeals more to individuals who are looking for a weight loss program and would like to learn how to live a healthier life. Throughout the ad, one will be able to see before and after pictures of people who are using their product, how much weight they lost and how long it took them, and will also see the different meal plans that are available through this diet. If you continue to read the ad, one will also notice if you order now you get a special offer. That offer consists of 35% off and free shipping with 4 week auto delivery orders. To some this may not seem like a worthy offer, but to others, this may be an exceptional offer as they are highly interested in purchasing this

The fit body ad connects with my self- identity. It grabs my attention because I've been trying to find ways to lose weight for wrestling. I have putting too much strain on my body just trying to lose a tremendous amount of weight.This ad proves to me that I can do just that but in a less strenuous way. I actually been following the guide lines from the ad and I've lost ten pounds in the past month.

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.