Cinematic Culture: Case Study Of Golden Screen Cinemas

The first new service is aimed at rewarding loyal customers by offering them a selection of memberships that would make their regular movie going experiences more pleasurable and inviting. The membership would consist of four tiers consisting of silver, gold, platinum, and diamond. The benefits inferred upon membership into the various tiers will include:

Although cinema is now a priority, some feel as if cinema is no longer the cinema when it was first established. Movies no longer have that special feeling like viewers once had. Today, films are not only shared within a theater, if one pleases they could always have the same experience elsewhere. Moreover, with technology expanding, it takes away the importance cinema once had. “The

My analysis will cover competition from substitutes and the change in buyer behavior and demographics. I will use the five forces model of competition and a SWOT analysis along with other sources of analysis. The information and recommendations that follow will provide you with the insight and building blocks to compete in the movie exhibition industry.

Revised: August 28, 2002 In April 2001, Matt Heyman, co-founder of Cinemex, the largest chain of movie theaters in Mexico City, looked out the window of his office and pondered the future of his company. In just seven years, Heyman and his partners had nurtured Cinemex from a student idea into the largest theater chain in Mexico City, but they faced new challenges every day. Many of these challenges came from competitors. For years competitors ran old, poorly-maintained theaters, but in recent months they had begun to imitate Cinemex’s top-of-the-line exhibition venues. Their latest tactic: offering two tickets for the price of one on Wednesdays. Heyman wondered whether Cinemex should

4. Din, Yangon. (2007). Titled: The dynamics of the movie industry: Theatrical Exhibitions & DVD rentals. The University of Wisconsin.

Director Brett Harvey documentary, The Culture High is an interesting story that takes a raw and honest look that tears into the very grit of modern day marijuana prohibition to reveal the truth behind the arguments and motivations governing both those who support and those who oppose the existing pot laws. As we ask ourselves will marijuana be legalized in our lifetime? Or is the “war on drugs” really fundamentally affecting this country? This documentary states two reasons why the information on cannabis is kept from the public, either just one joint can cause psychiatric (mental illness) episodes similar to schizophrenia (a long-term mental disorder) or the addiction and how this drug can lead to another drug. The thesis that this documentary

The poor distribution of Australian films has made it difficult for the public to view these said films, due to the lack of theatres screening the actual pictures. This contributes to the community of the Australian public to collectively be unaware of these films and leads to the small number of tickets sold in cinemas. With this lack of money being spent on Australian films, the industry suffers due to with no return going into the

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

The service that we are going to be bringing to the Regal Entertainment Group family is a brand new movie viewing experience. It will consist of a series of luxury theaters within the location and will give the consumer the option of having something more for their viewing pleasure. The first part of the new concept would include the theater having a restaurant and bar that would be attached to the premises and accessible prior to and after ones movie. A variety of food and beverages will be available to cater to many different palates and tastes. Being able to consume alcoholic beverages is something Regal Theaters have never had and would range from tap, bottled beers, wine, and cocktails. This added dimension will also flow into the movie viewing experience by having waiters that will serve to costumers while in their seats. A button can be pressed for service while in the theater and once the movie starts the service will no longer be available so not to disrupt the movie.

To provide an analysis and make recommendations to increase revenue in the movie exhibition industry.

A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.

Hollywood movies employ creative and bold methods to market their movies. A good deal of promotion and advertising is targeted to getting people into theatres. Media blitzes are launched to tout the movies weeks before its release. Posters on buses, billboards, designed T-shirts, websites are used to promote Hollywood films. These films are then distributed to a diverse audience. Unless they are extremely unsuccessful, Hollywood movies are always first shown in cinemas across the world, before they are released on DVD. Nollywood films, on the other hand, do not put in a lot of money and effort on the marketing of their films. Other than the movie posters which are usually seen at the selling point of the films, not much advertising is employed. As all Nollywood films go straight to DVD and VCD discs, the industry thrives on direct-to-video marketing. As many as thirty new titles are delivered to Nigerian stores and market stalls every week. Producers rely on the fact that with this outpour of releases, their movies would most certainly be picked up among the crowd; hence, employing further marketing practices is unnecessary. Currently, the available cinemas in Nigeria do not exhibit any Nollywood movies.

The release of Gordon Hollingshead and Alan Crosland’s The Jazz Singer in 1927 marked the new age of synchronised sound in cinema. The feature film was a huge success at the box office and it ushered in the era David Bordwell describes as ‘Classical Hollywood Cinema’; Bordwell and two other film theorists (Janet Staiger and Kristin Thompson) conducted a formalist analysis of 100 randomly selected Hollywood films from the years 1917 to 1960 in order to fully define this movement. Their results yielded that most Hollywood made films during that era were centred on, or followed, specific blueprints that formed the finished product. Through this analysis of Hollywood films the theorists were able to establish stylised conventions and modes of

With the introduction of new technologies and the development of electronics products, people are now having more opportunities to view movies. However, home viewing is still the most popular way of watching movies. Accordingly, Movie rental has become an industry. This essay will give a detailed analysis of the global leader in the movie rental industry, Blockbuster.

UTV has mastered the specificities of the Indian M&E industry and put itself in key position to be successful and benefit from the growth potential in India. With its diversification strategy and the switch to a business-to-consumer (B2C) model, Screwvala moved UTV to a more scalable model and in a position to control its destiny. Researches have shown that the film entertainment was one of the fastest-growing industries because it was the primary source of content for television. By entering and investing heavily in the film industry business UTV generated a driver for his other verticals, despite there is a lot of