Cirque Du Soleil Case

The third strategy discussed in Creating Magic, is to Make Your People Your Brand. In this strategy, Lee Cockerell writes about the recruiting, selecting, and hiring of cast members. He feels that patience and diligence are key factors in recruiting. Also, finding and keeping great employees is the first step in leading excellent companies. He writes, “No matter how good your products and services are, you can’t achieve true excellence unless you attract great people, develop great people, and keep great people.” (p. 86).

The Canadian entertainment industry that is served by Cineplex has been recording sustained growth since 2011 where a growth of 5 percent was recorded. PwC’s Global Entertainment and Media Outlook for 2014-2018 (PWC, 2014) indicate that the industry is set for a take-off. The industry has a

36). The cinema industry is being affected by the fast turnover rate of movies playing at the theatre to online releases, the increasing trend of online streaming of movies, and adopting sustainable practices. Cinemas are facing a more competitive environment due to the growing accessibility of home theatres and evolving consumer preferences. However, the major issue within the industry is the presence of online movie streaming becoming more popular. Canadians are presented with many platforms on which they can access content on numerous devices as well as at home. As the market and media platforms continue to evolve, it is important that each company in the cinema industry understands how to keep up technological developments and engage with their

Cirque Du Soleil’s show in Downtown Disney is a show that I have wanted to see for a very long time. The creative marketing that I have seen has made me very interested in the shows. Many of my friends and colleagues have already seen the show and have highly recommended it. “Cirque du Soleil is one of the rare companies that utterly redefine their industries. It takes the circus’s raw materials – trapeze artists, contortionists, strong men, clowns – combines them with surreal costumes, nonstop New Age music, and dazzling stagecraft, and then ties it all together with a vaguely profound theme like “ a tribute to the nomadic soul” or “a phantasmagoria of urban life”” (Kreitner, 231).

In today’s market of technology and visual stimulation it becomes more and more important for advertising campaigns to stand out and be innovative, and it is this idea that drove one Canadian beer company to do something that had never been done before. In light of waning interest, Kokanee, owned by the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: “The Movie Out Here”

Attention Getter: A quote by Franco Dragone, director of 10 Cirque du Soleil shows, as seen on the Cirque du Soleil website last updated unknown, states, “The message behind every show is what makes Cirque du Soleil different. It’s not just entertainment, it’s about life and what can make life more just. The humanity behind Cirque du Soleil is what makes the difference.”

Today’s workforce is not what it was years ago. Times have changed. Management has shifted and leaders are scrambling to find new and innovative ways to maintain their success. In a successful organization, employees and management share the same goals, communicate effectively and adapt to change. Creating a successful organization can be difficult. However, it can be done through the use of effective leaders, goals, strong communication and a balance between departments. While trying to maintain a successful organization requires a lot of work, it is almost inevitable that establishments will fail and issues will arise.

Broad Differentiation because its products are in media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Thus, it attracts a wide base of consumers through differentiating its products by superior dedication to creating high quality content, technological innovations in entertainment and international expansion.

out that the central to sustain competitive advantage is to have a creative and divergent

Initially the artist that are hired specially children are brought to the cirque with their

A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.

Rob Griffin, the senior vice president and U.S. director of search for Media contacts, a media consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France as the company seeks to compete in the hyper-competitive U.S. market. Even though Griffin is satisfied with the performance of his company, he wants to make the team to remain the leading position and provide the results that Air France wanted. At the time of the case, SEM has become an advertising phenomenon, with North American advertisers spent $ 9.4 billion in the SEM channel, up to 62% in 2005. In the past, Media contacts h had concentrated on Google, Microsoft, and Yahoo for the search engine

To correctly address the problems facing Universal, an examination of the current business culture within the company is necessary. Business culture refers to cultural differences, and expectations of the way companies conduct business according to the cultural values associated with a company. The problem facing Universal is a lack of a unified culture. With an overemphasis on collaboration, but lacking in directional leadership; previously, the company has relied on acquiring new businesses during times of expansion. A lack of a unified culture, however, has led to lengthy debates and discussion, which has currently placed Universal at a competitive disadvantage. Presumably, a lack of a unified culture and the overemphasis on collaboration has become a culture within itself for Universal. Culture should at least

Cirque du Soleil ("Circus of the Sun") is a Canadian entertainment company, self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal, Quebec, Canada, and located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Gilles Ste-Croix.

Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera, dance, theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as one of the most awaited and valued entertainment experience by people all around the world.