Cirque Du Soleil

1660 Words Aug 22nd, 2011 7 Pages
Cirque du Soleil
Q1. How would you assess the attractiveness of the circus industry in early 1980s? What would you conclude from industry analysis?
The Circus has been an extremely popular form of entertainment during the 20th century. The circus creates an image of drifters and dreamers in the mind. In the 20th century the emphasis on spectacle continued on 3 ring formats.
The following factors played a major role in the attractiveness of the circus industry:- * Animal acts provided an added form of entertainment along with the various circus acts. Electric lights and moving pictures also added to the magic of the circus. * A series of ‘educational entertainments’ featuring people and historical montages from around the world.
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Eliminated factor-Each act, even the movement, had a purpose within the show and it contributed to the development of overall thematic element. Owing to this purpose, Cirque du Soleil eliminated big name acts from the shows. 7. Eliminated factor-Unlike the traditional circuses, Cirque Du Soleildidn’t use animals for performing their acts.

Blue Ocean Strategy framework:
The traditional circus like Pickle family circus followed strategy of artistry but Cirque Du Soleil which took little time to become more profitable by pursuing goals of artistry and profit.

Cirque du Soleil came upwith the life cycle strategy that featured and opening in Montreal followed by North American Tour stretching over several years followed by Europe and Asia tours. They had 3 permanent shows to tap into the continuous flow of potential viewers.
Old ways of revenue generation: Ticket sales with free or discounted tickets for children
New ways of revenue generation: Seats are generally sold at full face value, Sponsors from Corporations.

Hong Kong Economic Times
Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?
There are several factors that have impacted newspaper industry in the past 20 years. The major ones are listed below: 1. Growing affluent class :
The growing affluent population of Hong Kong during the 1990s and early

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