Cirque Du Soleil

The main purpose of the case study is to incorporate IT into Cirque du Soleil.

“This performance draws upon both ‘traditional and contemporary arts and cultural practice. The integration of… contemporary performance art and modern theatrics to form of cultural hybridity.”

113). To start, the innovation of high quality shows with signature chorography created higher sense of quality for the cost of the ticket. Cirque du Soleil created more demand for these performances even at higher price points than originally (Rothaermel pg. 463). The second attribute is rare, which Cirque du Soleil has achieved since there is one and only one Cirque du Soleil. Even the substitutes are unable to imitate the name, or costly to imitate the same stunts performed at Cirque du Soleil unique environment. Lastly, Cirque du Soleil is organized to capture the value of this resource since the company follows a blue ocean strategy that focuses on differentiation and innovation. Cirque du Soleil is constantly looking for new blue oceans to enter first to gain that competitive advantage. The VRIO framework verifies that Cirque du Soleil has a sustainable competitive advantage with their core competencies.

To all the characters in the story, they truly found themselves through their epiphanies. Most of the stories heavily depended on the character’s epiphanies throughout a story, as a story should. Each character had these crucial moments in order to further develop and grow. I interpret having an epiphany as a sudden realization or understanding of an essence or larger meaning to something impactful.

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

Classical ballet has been a major part of society especially in France and Italy before it spread to other parts of the world such as Russia and it developed from the court dances which date back to as far back as the 16th century. This essay will discuss and focus on the way in which dance contributed to court balls during the 16th and 17th century, the role King Louis XIV had on ballet and his influence in the art of ballet and lastly it will discuss the decline of ballet in Western Europe and the reason as to why this decline had taken place.

Cirque Du Soleil’s show in Downtown Disney is a show that I have wanted to see for a very long time. The creative marketing that I have seen has made me very interested in the shows. Many of my friends and colleagues have already seen the show and have highly recommended it. “Cirque du Soleil is one of the rare companies that utterly redefine their industries. It takes the circus’s raw materials – trapeze artists, contortionists, strong men, clowns – combines them with surreal costumes, nonstop New Age music, and dazzling stagecraft, and then ties it all together with a vaguely profound theme like “ a tribute to the nomadic soul” or “a phantasmagoria of urban life”” (Kreitner, 231).

Ringling Brothers and Barnum and Bailey circus has recently declared the end of their career and disbanded the circus. Since the disbandment an ongoing discussion concerning the circus and its ethics has been widely discussed by many different groups; but disagreement can be most strongly seen between the discourse of animal welfare groups, and the circus performers themselves. The topics being addressed is how these different populations perceives the events surrounding the circus’s disbandment and what is actually more beneficial for the circus animals and the performers in the long run after the greatest show on Earth is over. The discontinuities often seen among these two groups when the circus is discussed are: the languages of unnatural behavior, abuse, the description of culture, sports, art, along with the

As we travel to this country inside of another country, we will be immersed in all its culture that will be shown to us. Quebec was originally a city within Canada, yet gain it independence with immense determination. Quebec wanted independence on grounds that they wanted to preserve their culture. One aspect of its culture would be the circus, specifically Circus de Soleil. A circus is formed so that it can bring joy to the lives of the people in vicinity, but it is a good way to bring tourist from around the world. When people think of a circus, the name Circus de Soleil will pop up because it full of craziness and excitement that will get your heart pumping. Circus de Soleil was Quebec’s first circus this was a result of, Guy Laliberte,

Cirque du Soleil has eight different shows in Las Vegas to suit your every need. The acrobatics and choreography is something you owe to yourself to see at least once in your lifetime. Each show is completely different than the other, with a specific genre or specialty. Some are appropriate for family and some are adult only, so choose accordingly. Prices range from $55-$155 to accommodate your budget.

The history of ballet is rich, complex and full of powerful meanings depending on the time period. Ballet in the 15th century was seen as something that only select individuals could do, whereas, the 20th century ballet can be preformed by anyone. By thinking about how ballet performers have changed, a question may be thought is, have the people attending these ballet performances changed as well as the performers themselves? Today, children from ages two and up start taking ballet and family members come and watch their final recitals. National ballet companies are also an event and often draw attention to the higher-class individuals who have a taste for ballet. The ballet world could be seen as to having a quite array of attendees, events and functions, but that might not have always been the

According The Wall Street Journal” … Cirque du Soleil, the Canadian company that redefined the dynamics of a declining circus industry in the 1980s. Under conventional strategy analysis, the circus industry was a loser. Star performers had “supplier power” over the company. Alternative forms of entertainment, from sporting events to home entertainment systems, were relatively inexpensive and on the rise. Moreover, animal rights groups were putting increased pressure on circuses for their treatment of animals.” (Murray, 2014) A new era was created transforming the concept of what is a circus today. As the Wall Street Journal described, “Cirque du Soleil eliminated the animals and reduced the importance of individual stars. It created a new form of entertainment that combined dance, music and athletic skill to appeal to an upscale adult audience that had abandoned the traditional circus. (Murray, 2014)

To manage new talent and keep it fresh, Cirque Du Soleil needs to reevaluate current existing methods to recruiting new performers. Simply refreshing the current existing method of casting allows for Cirque to get consistent and reliable results without clearing out their bank accounts. An ideal way of refreshing it is to publicize the auditions they currently hold with 20 countries. Instead of holding private sessions like they do now, make it available to the public audience. The venue will be paid for with cheap tickets that Cirque Du Soleil can sell. Casting talent will not only be up to the casting director(s), but the audience as well since they can influence the decision to cast auditioners by their reaction to their performance. While this won’t necessarily yield any immediate profits, it will expand brand recognition, eliminate some of the issues that arise when it comes to casting, and allow Cirque Du Soleil to see the kind of talent and performances that truly resonate with people. Agnès Roux statement supports this best. He states that “each performer came to work for the company in a different way. I auditioned in Paris, but some friends have been spotted in competitions, on TV programs or during performances with other companies (Zar, 2013, p. 17). One of the issues that Cirque has when it comes to casting is that lone performers would have a difficult time going through the growing up process with the show and/or being away from family and friends that have

7. Eliminated factor-Unlike the traditional circuses, Cirque Du Soleildidn’t use animals for performing their acts.

There are many daily activities which are required to be performed efficiently in order to deliver the value to the customers. These include dance, drama, choreography, acrobatics and all other activities which are necessary for the execution of their performances. However, these factors might be common in other circus companies. Thereby, Cirque du Soleil’s competitive advantages are necessary for them to ensure superiority in the market.