Cisco System

2011 Words9 Pages
COMPANY Case Cisco Systems: Solving Business Problems Through Collaboration Perhaps you’ve heard of Cisco Systems. It’s the company that runs those catchy “Human Network” ads. It also produces those familiar Linksys wireless Internet routers and owns Pure Digital Technologies, the company that makes the trendy Flip video cameras. But most of what Cisco sells is not for regular consumers like you and me. Cisco is a tried and true B-to-B company. In fact, it earned honors as BtoB magazine’s 2009 “marketer of the year.” Three-quarters of Cisco’s sales are in routers, switches, and advanced network technologies—the things that keep data moving around cyberspace 24/7. But over the past decade, in addition to all that hardware, Cisco has…show more content…
Our local team immediately mobilized, checking in with employees, customers, and [nongovernmental organization] NGO partners. The council got people on the phone, on [video conference], to give us a complete assessment of what was happening locally. We connected West China Hospital to a specialized trauma center in Maryland via the network.” High-level medical centers from the other side of the world were able to weigh in on diagnostics remotely. Cisco employees were on the ground helping rural areas recover and rebuild homes and schools. Within 14 days, Yoo continues, “I walked over to the China board with a complete plan and $45 million to fund it.” That number ultimately grew to more than $100 million. “Our business is growing 30 percent year over year there,” Chambers says, adding that Cisco has committed to investing $16 billion in public-private partnerships in China. “No one has the reach and trust that we do. No one could offer the help that we could.” COLLABORATION BENEFITS Cisco management knows that number one on most CEO’s lists is to break down the communication barriers between a company and its customers, suppliers, and partners. According to Jim Grubb, Chambers’ long-time product-demo sidekick, “If we can accelerate the productivity of scientists who are working on the next solar technology because we’re hooking them together, we’re doing a great thing for the world.” Doing a great thing for the world— while at the same time selling a ton of routers and
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