Cisco Systems

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

With the internet, the world is shrinking. Customers are empowered and are becoming more experimental with the

With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a

Cisco Systems, Inc. is an IT company that specializes in the selling of networking and communication products and services. It is a B2B company where they sell its products primarily to large enterprises and telecommunications service providers, but it also markets products designed for small businesses and consumers such as routers, modems, and home network management software. The products and services aim to transport data, voice and video communication within buildings and campuses as well as around the globe. The services include routing, switching, home networking internet protocol telephony, optical networking, security,

Cisco System becomes a $12 billion high-technology company with over 47,000 employees in not less than 54 countries of the world due to its strategic management policies and practices among which is diverse

Cisco focuses on delivering products and services that consists in integrated networks for all forms of communication and IT. They provide their customers with an integrated architectural approach that gathers

‘Cisco’s mission is to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.’ (Cisco.com)

CISCO was founded in the mid 1980’s by 2 married computer science students from Stanford by the names of Sandy Lerner and Len Bosack. By 1990, the company went public and was listed on the NASDAQ stock exchange (Duffy, 20012). Cisco’s first and most significant acquisition of Crescendo Communications launched their $15 billion Catalyst switching business (Duffy, 2012). By 1997, during its first year on the Fortune 500, Cisco ranked in the top 5 companies in Return on Revenues as well as Return on Assets (Nolan, Porter, Akers, 2005).

Cisco Systems, Inc. is an IT company that specifies in the sale of networking and communication items and solutions. It is a business-to-business company where they sell items primarily to large enterprises and telecommunications companies while also marketing items designed for small businesses and consumers such as routers, modems, and home network management software. The items and solutions target to transport data, voice and video interaction within buildings and institutions as well as around the world. Cisco's supply chain was organized like a pyramid, with the company at the main point. On the second level, there were a few contract manufacturers who were accountable for final set up and assembly. These manufacturers were reliant on large sub-tier organizations for elements such as processer chips and optical equipment. Those organizations in turn were reliant on an even larger base of product providers who were spread all over the world.

From incorporation in 1984 until around 2004, Cisco monopolized the industry of commercial routers and networking products. However, competition from rising giants like Juniper Networks Inc. (JNPR), Nortel Networks Corp (NT) and to some extent also Alcatel-Lucent (ALU) has given Cisco growing competition. Cisco is now in a position where competition drives its operating practices and inspires constant improvements in areas such as customer service and sales/marketing in order to maintain its market leadership. Though Cisco has lost market share to rising competitors, overall outlook remains good with new product lines set for production.

Cisco Systems is a multinational corporation that designs, manufactures, and sells internet protocol (IP) based networking products and services related to the communication and information technology (IT) industry. The Company’s business is organized in three segments: the Americas; Europe, Middle East and Africa (EMEA), and Asia Pacific, Japan and China (Reuters). Cisco Systems, Inc. is the world’s leading manufacturers of computer networking products and systems.

A potential sustained advantage for Cisco is leading the market across several segments. Cisco is a leader in providing routing, switching, and associated services including comprehensive security and mobility solutions. According to the company, at the end of 2014, it had 47% share of the market for routers; 48% share of the market for TelePresence solutions; 51% share of the market for wireless LAN products; and 64% share of the market for switching products. In addition, Cisco was also the leader in voice products category with a market share of 39%. Leading market position across all its products segments provides Cisco a competitive advantage over its peers.

With the accelerating development of information technology, it is inevitable to be found the online community coupled with the human desire for connectedness. Indeed, there is a fact that the online social networking application Facebook registered more than 175 million active users in 2009 (Kaplan, 2010, pp. 59-68). In order to reach these digital consumers, corporations have shifted from traditional marketing to online marketing. Although some brands are struggling to tackle with its change and afraid of a radical shift of digitalization, Burberry, being well-known as the British luxury fashion brand, has successfully been able to shift its marketing strategies. The goal of this essay is to explore and identify the reasons why Burberry

Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as well as explore their recent and current developments in international business management. The ‘Recent Development’ section details both Cisco’s main strategy of Acquisitions and how the company has operated under and coped with new management.

The review of literature has provided important information on how the 21st century market is shaped and influenced by the digital technologies. It was observed that the direct effect derived from the cultural transformation of the digital ages, has created new ways of receiving information and new forms of communication amongst people. Consequently, it has also altered relationships between brands and consumers.