Cisco Systems, Inc.: Collaborating on New Product Introduction

12030 Words Aug 12th, 2012 49 Pages
CASE: GS-66
DATE: 06/05/09

CISCO SYSTEMS, INC.: COLLABORATING ON NEW
PRODUCT INTRODUCTION
On November 13, 2007, more than 100 employees of Cisco Systems, Inc. assembled in classic
Cisco fashion: they dialed in from multiple locations around the world for an important meeting.
The purpose of the gathering was to get the green light from senior management to manufacture a new high-end router that would make the giant networking company more competitive in an age of surging Internet traffic.1
The project’s code name, Viking, said it all. The router for broadband service providers would break ground in power and speed, reminiscent of the Norse warriors and explorers of Europe during the eighth to eleventh centuries. The meeting
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Third,
1

This case is based on interviews conducted by the authors from January 13, 2009 to March 9, 2009. All quotes and references are from these interviews unless otherwise noted.
Maria Shao prepared this case under the supervision of Professor Hau Lee as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
Copyright © 2009 by the Board of Trustees of the Leland Stanford Junior University. All rights reserved. To order copies or request permission to reproduce materials, e-mail the Case Writing Office at: cwo@gsb.stanford.edu or write: Case Writing Office, Stanford Graduate School of Business, 518 Memorial Way, Stanford University,
Stanford, CA 94305-5015. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means –– electronic, mechanical, photocopying, recording, or otherwise –– without the permission of the Stanford Graduate School of Business.
This document is authorized for use only by Ken Shen in Advanced Topics in GSCM taught by Chester Xiang from
January 2012 to July 2012.

For the exclusive use of K. SHEN
Cisco Systems, Inc.: Collaborating on New Product Introduction GS-66

p. 2

Cisco proposed to use one of its contract manufacturers, Foxconn Technology Group,

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