Cisco Systems Managing the Go to Market Evolution

Even though Cisco created the Customer Focus Initiative to try to serve leader customers better, as the SVP of Customer Advocacy, Allred still felt anxious that this reorganization would reduce the customers’ loyalty. He was also afraid that since the products were high priced, customers would ignore the longtime relationship and turn to Cisco’s competitors. Therefore, adjusting the existing culture to adapt to the new structure became the fundamental issue of Allred.

Yemen G.; Chatterjee S.; &Bougeois III L. (2003). Cisco: Early if not Elegant (A). University of Virginia. Darden Business Publishing.

With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a

The nature of the market structure and demand of Cisco Systems is its business market which contains fewer but larger companies. For Cisco Systems, this implies that even though they have fewer clients than other companies, they still have a good and profitable relationship with their clients. For the customers of Cisco Systems, this implies that they will receive better and faster service and products because they don’t have to compete for the attention and service of Cisco Systems.

Cisco Systems, Inc. is an IT company that specializes in the selling of networking and communication products and services. It is a B2B company where they sell its products primarily to large enterprises and telecommunications service providers, but it also markets products designed for small businesses and consumers such as routers, modems, and home network management software. The products and services aim to transport data, voice and video communication within buildings and campuses as well as around the globe. The services include routing, switching, home networking internet protocol telephony, optical networking, security,

In this short paper, this author will look at the Aldus Corporation and the company's marketing manager, Richard Strong. Despite the riskiness of the proposal, he correctly identified some foreseeable problems that required a shift in the company's market positioning strategy. In this short essay, we will examine this positioning strategy in detail as well as the other marketing issues at Aldus. As well will see in this study, while the plan was necessary due to the upcoming saturation of the existing market for professionals, the situation on the ground in the company was not geared favorably in a structural manner to facilitate the proposed transition. Had more knowledge been available of this, modifications to the plan could have made the transition much smoother. Luckily enough, Apple came to the rescue for Aldus in pairing up on some of the responsibility for helping with the market repositioning.

Cisco System becomes a $12 billion high-technology company with over 47,000 employees in not less than 54 countries of the world due to its strategic management policies and practices among which is diverse

Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.

From incorporation in 1984 until around 2004, Cisco monopolized the industry of commercial routers and networking products. However, competition from rising giants like Juniper Networks Inc. (JNPR), Nortel Networks Corp (NT) and to some extent also Alcatel-Lucent (ALU) has given Cisco growing competition. Cisco is now in a position where competition drives its operating practices and inspires constant improvements in areas such as customer service and sales/marketing in order to maintain its market leadership. Though Cisco has lost market share to rising competitors, overall outlook remains good with new product lines set for production.

Think Cisco? Don’t think anymore it is merely a “networking” company. Now, it is a technology organization, having a newly appointed CEO, a new executive leadership team, and a special emphasis on the culture with a new chief people officer. Cisco is a diverse, cutting-edge and a great place to work—all these are stated by its people. However, the company faced problems of social recruiting.

Cisco Systems is a multinational corporation that designs, manufactures, and sells internet protocol (IP) based networking products and services related to the communication and information technology (IT) industry. The Company’s business is organized in three segments: the Americas; Europe, Middle East and Africa (EMEA), and Asia Pacific, Japan and China (Reuters). Cisco Systems, Inc. is the world’s leading manufacturers of computer networking products and systems.

Companies of all types and sizes depend on their customer base for revenues and continuously work toward earning the largest market share percentage attainable. The foundations of businesses are its customers, and unless that company is a monopoly, competition between businesses will drive customers and revenues to one business or another. Unless it is properly managed, maintaining customer relationships can be expensive. While some companies invest heavily in their public image and customer management strategies, other companies succeed despite poor customer relationships. The wishes of the customers are also continuously evolving with new generations and social environments. Moving on from the “boomers”, to the “gen x”, and now the

The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.

Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as well as explore their recent and current developments in international business management. The ‘Recent Development’ section details both Cisco’s main strategy of Acquisitions and how the company has operated under and coped with new management.

Cisco Systems is one of the fastest growing companies in the world, selling devices that connect computers to the Internet and to other networks. Cisco’s products are being replaced continuously, so extensive training of employees and customers is needed. Cisco recognizes that every member of its team, since the employees until