Citibank Is A Financial Institution

Citigroup was formed as a result of a merger between Citicorp and the Travelers Group on October 8, 1998. Citicorp started as City Bank of New York in 1812. City Bank of New York increased in size from acquiring several other New York-based banks. It continued to expand in subsequent years by acquiring several other banking entities and expanded across the national boundaries acquired International Banking Corporation in 1918. It went public in 1962 and 1976, it was renamed as Citibank. International expansion continued which gave it a new name of ‘Citicorp’. Citigroup merged with the Travelers Group, which started as the Travelers in 1864. It started as a life and accident insurance company. It also started the operations of commercial credit in 1912. It continued to expand and acquired Shearson Lehman Bros. In 1993 and the Travelers Group was the result of this acquisition. It continued to expand through acquiring companies like Aetna Casualty and Surety Co., Standard Fire Insurance and Salomon Inc. between the periods of 1993 to 1996. Finally, it merged with Citicorp to form Citigroup. Citigroup, which insured its stakeholders that it will grow through internal operations, kept expanding through contrasting channel, which was through acquisition of other companies. Until 2003, revenue, net income and pre-tax profit margin of Citigroup grew more than the sum of net income and pre-tax profit margin of its top three

Most new entrants are technology firms of all sizes that are looking revolutionize the banking industry as they revolutionized almost all major industries in the past 15 years. These firms apply concepts such as artificial intelligence and 24/7 connectivity to create innovative ways of performing tailored banking operations at lower cost and with greater convenience for the consumer. Retail banks however have an opportunity to maintain relevancy over the upcoming decade, but in order to do so they must harness technology either through in house innovation or partnerships to accentuate they’re current competitive advantages such as personalized

From 1960s to 1980s, financial institutions used customer-centric strategy to increase customers’ loyalty and advancing their own competitive power. Commercial banks began to provide individualized products and services to customers based on their characteristics and requirements with the most convenient way. In this period, capital management services began to develop rapidly with the help of traditional loan services, investment services and consulting services. The management services are different from traditional services and they can help customers reduce investment risk and gain higher profits.

Chase Bank is a national bank and constitutes the consumer and commercial subsidiary of JP Morgan Chase. Chase Bank traces its origins to Manhattan Bank, created by Aaron Burr (The History of JP Morgan Chase & Co., 2008, p.2). Chase was the first tenant at the Rockefeller Center and was later on led by David Rockefeller in the 1960’s (Wilson, 1986, p.87). The famous Bank One became part of Chase in 2014, and the regrettable Washington Mutual, under receivership, was sold to Chase at a bargain during the crisis of 2008 (The History of JP Morgan Chase & Co., 2008, p.19).

From an operational viewpoint, banks are trying to incorporate technology in their product offerings, such as advanced banking and financial-related mobile applications. Innovations are made with the assistance of learnings from customer information and data analysis, which are an essential part of analytical CRM. The strategic view also suggests that banks are building a social presence on online platforms to enhance customer engagement and build a long-term relationships with their customers. The above approaches can clearly be identified when looking at CBA and NAB customer relationship management strategies. With its high-tech ATMS and state-of-the-art Commonwealth mobile app, CBA has full product leadership in the market, enabling them to have a competitive advantage when attracting new prospects or customer retention. On the other hand, NAB use customer intimacy as their core CRM strategy, cutting their product offerings in half and make consumers more centrally focused. They are very responsive in customers' needs and wants; and is the leading brand when it comes to customer

In the world of banking and finance nothing stands still. The biggest change of all is in the, scope of the business of banking. Banking in its traditional from is concerned with the acceptance of deposits from the customers, the lending of surplus of deposited money to suitable customers who wish to borrow and transmission of funds. Apart from traditional business, banks now a days provide a wide range of services to satisfy the financial and non financial needs of all types of customers from the smallest account holder to the largest company and in some cases of non customers. The range of services offered differs from bank to bank depending mainly on the type and size of the bank.

Barclays Bank, one of the biggest multinational banking and financial services companies in the world, headquartered in London. Barclays is the oldest bank of British, and it has a long history more than three hundred years, which can be traced to 1690. Barclays is the first bank in the world that owns the Automatics Teller Machine, and issued the first Visa card in 1966 and the first debt card in 1987 of British. Up to 2012, Barclays was the seventh biggest bank in the world with the total asset of £1.49 trillion.

Technologies have allowed the banking industry to expand . Cell phones are now able to monitor consumer expenditures effectively and have become a new banking tool within the generation. Many opportunities arise with technology increasing. The banking institutions must be able to determine what future technologies may arise in order to be able to capitalize on that market. Recognition is essential during this time period for CIBC as they must maintain the technology consumers demand. The Canadian Imperial Bank is placed extremely well with a significant and assured customer base from the level of the government and the public sector business. Many government parties will do business with

At Bank of America we are looking to deliver what the customer wants. We believe that there are five pillars. They are easy to use, clear, and straight forward banking, friendly and knowledgeable associates in the community, reliable products and services, security and accessibility. These tools will help our customers feel in control of their financial decisions. To make sure that this commitment is communicated we will market through mass media, associates, print ads, and radio. We have also switched the way we will target the customers. The customer will fall into three segments. They are Mass Market, Mass Affluent, and Small business. This will assure that we are delivering the

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

JPMorgan Chase & Co. is one of the world’s oldest, biggest and well-known financial institutions. With over 200 years of history, it has a significant and lengthy story to tell. Since their founding in New York in 1799, they have grown and succeeded by listening to their customers and also meeting their needs (“The History of JPMorgan Chase & Co.,” 2008). As a global financial services company with operations in over 50 countries, JPMorgan Chase & Co. combines two of the world’s foremost financial brands: Chase and J.P.Morgan. The firm is a leader in financial services for consumers, investment banking, commercial banking and small business, processing financial transactions, private equity, and asset management. (“The History of JPMorgan Chase

As their name suggests, they only execute their operations online. Customers can only be in contact with their money over the internet since they do not have any physical branches. Because online-only banks require lower overhead costs, they have the capability to offer more free services and higher interest rates compared to a traditional bank. Online banking provides many customers the convenience of handling their business at any physical location as long as they have access to internet. This is possible because of the variety of services that online banks provide despite limiting interaction to only the internet. Some of their services include applying for loans online, transferring funds and paying bills online. While the convenience of being able to access banking through the internet is worthwhile, there are limits to it. For example, making large deposits to the bank is limited and can only be made through the mail, they don’t service cashier checks for transactions, and withdrawing money from the account is very inconvenient. Luckily, the role of the internet in financial transactions is becoming increasingly prominent so that spending money online is more accessible, but it is important to understand both the benefits as well as restraints of online banking. Nowadays, many large brick-and-mortar banks have caught on and provide some online services in attempts to

Banks that can offer a multitude of consumer products and acquire customers through branches will continue to own customer acquisition and product distribution advantage over the coming years

Citibank developed two different strategies for each market segments, some of the strategies for MNCs are secure platforms to access services, local and global which can offer fast and worldwide capabilities. Also provide fraud and identity theft protection, showing the advantages of online real time banking

In 1996, Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so, the bank’s strategy was to focus slightly less on their financial growth, and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”.