Citibank: Performance Evaluation

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

“The balanced scorecard should translate a business unit’s mission and strategy into tangible objectives and measures. The measures represent a balance between external measures for shareholders and customers and internal measures of critical business processes, innovation and learning and growth. The measures are balance between outcome measures, the results of past efforts, and the measures that drive future performance. And the scorecard is balanced between objective, easily quantified outcome measures and subjective, somewhat judgmental, performance…”

In the competitive market where corporations vie for customers, customer satisfaction is an integral element of the organizational business strategy. Wal-Mart customers’ satisfaction ratings have powerful effects on the organization’s bottom line. If Wal-Mart’s customer satisfaction rate drops, this tells the organization that there are problems in areas of the organization that affects the customer satisfaction rating. Wal-Mart will have to correct these problems to ensure the organization customer satisfaction rate improves. A drop in satisfaction ratings for the organization affects sales and profit. Wal-Mart always ensures that their customer satisfaction rating is high enough to keep current customers and to attract new customers. Customer satisfaction is the key element of Wal-Mart to exist in this modern day world of business with such a diverse society.

Performance evaluations are important parts of all employees and managers tools to ensure positive actions are rewarded while negative actions can be evaluated and fixed to decrease problems in the future. Performance evaluations benefit supervisors and employees by identifying how to bring out the employees best attributes for the company (Hamlett, nd.). Evaluations provide a look at how a worker is doing compared to earlier reviews of their skill, knowledge, initiative and participation in the company’s vision (Hamlett, nd.). Introducing performance review evaluations is important to most organization for the success of their organization and the advancement of its employees. Performance evaluations provide a way for managers and supervisors to manage the performance of an organization and the people who make of the human resources of the organization (McCarroll, nd.). When implementing a new system it is important to understand the process must be realistic, challenging, yet attainable for performance expectations and standards to be successful for employees and the organization (McCarroll, nd.). Balanced scorecards are utilized in performance evaluations to essentially provide a way for organizations to align their strategic plans with day to day operations (Balanced Scorecard Institute, 2015). Balanced scorecards look at traditional financial measures, which are past events and long-term investments like

The balanced scorecard shows the innovation, finance, learning and customers as well to gain the goals associated with this paradigm. In the second column the, measures are there to achieve the goals set in the first column. It extracted through management information knowledge and the environment scanning after research (Whitaker, 2016, pg 131).

A scorecard has several measurement perspectives, with the original scorecard having financial, customer, internal business and innovation and learning perspectives. Balanced scorecards are normally a key output from the strategy formulation process. The key goals that are identified as being critical to the success of the business,

"Passives" (7 or 8 rating) are satisfied but unenthusiastic customers who can be easily wooed by the competition. And "Detractors" (any rating < 7) are unhappy customers trapped in a bad relationship” (Bain & Company, n.d.). Improving customer satisfaction is one of the main reasons why the Perfect Financial Review skill-building program exists. The NPS is an important metric because it allows management to measure the effectiveness of the Perfect Financial Review through the voice of the customer. A continuously low NPS can be detrimental to the future success of the company, so it is important that management uses this metric to monitor the company’s relationship with its customers to ensure the Perfect Financial Review is offer the training Account Managers need to create a superior client experience. To illustrate the significance of this metric using fictitious data, Figure 2 shows the effect the Perfect Financial Review has over

The balanced scorecard seeks to align vision and strategy with four elements of operations the financial, the customer, internal business processes and the learning and growth perspective (Kaplan & Norton, 2013). The customer perspective is evident from the mission, which is customer-focused. Thus, aligning the customer perspective with the mission is the easiest part of balanced scorecard implementation at Cattaraugus. A fault of the Center with respect to this perspective is that it knows what it wants, but does not have a pathway to ensure delivery nor any particular measure of success.

The elusive goal of customer satisfaction has long provided companies with endless headaches and difficult decisions. In the end, associating specific customer satisfaction metrics to company profit and loss would provide the undeniable proof needed to make changes, and then invest the required capital to address any concerns. Starbucks, not unlike the rest of the business world, has found itself in the same situation. At a basic level, the argument that more investment in customer service creates higher customer satisfaction has already been fundamentally agreed upon. However, more specifically, Starbucks must decide if a reinvestment of $40M annually in

One of the most popular measures is the balanced scorecard (BSC). The BSC “strikes a balance between financial and nonfinancial measures (Horngren, Sundem, Stratton, 2008, p. 401)” and is used by about 50% of the top 1,000 United States firms. To develop this system, Guillermo needs to decide what the responsibility centers are and how performance is measured and acknowledged. He will also need to define the key performance indicators; financials, customers, internal processes, and employee growth and learning.

It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.

Yes – If Citibank is striving to reach its goal of achieving $100 million in earnings by 1990, introducing a credit card into the Asia-Pacific market would be an effective means of achieving this goal. The case for launching the card product can be made based on a few reasons. First, as can be seen in the information presented in Exhibit 4, many of the countries Citibank is considering launching in have fairly high projected growth rates (with some as high as 8 and 9 percent). Another reason that promotes the case for Citibank’s card launch is the fact that there is a fairly low penetration of credit cards in the existing markets, as can be seen in the data presented in exhibit 8 of the case. This is

To implement these changes, a new Citibank employee performance assessment scorecard was created, briefly tested and quickly implemented. Though I believe it was a much improved and broader way to gauge individual performance, there was certainly room

In a highly competitive environment, such as the banking industry, it is very important to ensure that customers’ needs and wants are being fulfilled and that the customer is satisfied overall. The banking industry provides many different options for customers with the same types of products. The level of satisfaction perceived by the customer can affect the overall impression of the organization based on the employee’s service