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Citigroup : A Leading Multinational Investment Banking And Financial Services Corporation

Satisfactory Essays

Citigroup is a leading multinational investment banking and financial services corporation that currently operates in four regions: Asia; Europe, the Middle East and Africa (EMEA); Latin America and North America (Citigroup, 2015). From its inception in 1812, Citi has experienced significant achievements as well as challenges. In 1977, Citi pioneered the modern ATM and in 2014 Citi’s Mexican bank Banamex was engaged in fraud (Citigroup, 2015).
Citigroup or Citi operates under two primary business segments: Citicorp and Citi Holdings. Citi Commercial Bank (CCB) business line falls under the Citicorp business segment. CCB services clients and trade-oriented mid-size companies in over 100 cities worldwide. CCB was recently recognized by the U.S. Small Business Administration as the “Export Leader of the Year” in 2014 (Citigroup, 2015). As the newly appointed Service Manager for the CCB West Texas market, my responsibilities include managing three virtual teams of five client service representatives and meeting the stated goals for the department. How well these teams perform will be a direct reflection of how effectively my leadership skills will influence our organizational culture.
Empowering Leadership and Organizational Culture
The expectations for today’s workforce are as diverse as the workforce itself. With changes in workplace trends driven by new technology and Millennials and Generation Z’ers becoming the largest share of the American workforce, organizations are

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