Citigroup and Bank of America: Analysis

Competition is quickly encroaching on SunTrust’s territory. The financial crisis helped rivals gain more presence in SunTrust’s core markets through key acquisitions. BB&T bank, one of SunTrust’s main competitors, recently increased its presence with its acquisition of Florida-based BankAtlantic. This acquisition increased BB&T’s deposit market share to 6th in the Miami market. (BB&T Corporate Profile)

The largest six publically traded banks in the United States who are FDIC insured account for seventy-eight percent of the market, while the top four account for sixty-eight percent of the market. These top six banks include: Wells Fargo and Company, JPMorgan Chase and Company, Bank of American, Citigroup, US Bancorp, and PNC Financial Services. Wells Fargo, the market share leader, holds over twenty-percent of the market with JPMorgan Chase falling just under twenty percent (Oja, 2015). The top four banks as listed above, accounted for almost half of the revenue, at nearly two hundred and eighteen billion dollars. The top eight banks, of the eighty-one, managed an astonishing seventy-five percent of the total revenue for all banks (Oja, 2015). These other two banks were Branch Banking and Trust Corporation (BB&T) and SunTrust Banks and the total revenue in 2014 were at four hundred and forty-three billion dollars. Specifically, as of 2014, JPMorgan Chase

In 2008, Bank of America purchased Countrywide Financial, a mortgage lender based in California. Shortly after this acquisition, information came out that employee Rene Rebollo had slowly been downloading information about clients onto thumb drives and selling them to other mortgage companies’ employees. Information stolen included customer files, many with social security numbers and other personal forms of identification (Reckard 2011). Millions of customers were compromised in this breach, and the costs for Bank of America and Rebollo were high.

When trying to determine which promotional strategy a company should use many factors need to be taken into consideration. The company must to decide who their target market is and what message they wish to deliver to the target market. Once this has been decided, the company should research their target market in order to determine which promotional strategy will work best to reach their target audience.

J.P Morgan Chase, Bank of America, Citigroup, and Wells Fargo are considered “The Big Four” banks

In the article, Bank of America ordered to pay $2.2 million to 1,000 black job seekers it discriminated against written by David Knowles there was a major issue regarding racism. This written piece discussed the court case against Bank of America and how this corporation was ordered to $2,181,593 in back wages and interest to 1,147 African Americans that were denied jobs. This bank’s office branch in Charlotte, NC had discriminated against blacks in 1993 and again between the years of 2002 and 2005. This case was first introduced in 1997 and settlements were not concluded until late 2013.

Bank Of America - Yes, you earn cash back from Bank Of America. You get 3% off on gas, 2% at grocery stores and wholesale purchase, and 1% of every other purchase for the first $2,500 in combined grocery/gas/wholesale purchases. Bank of America is a 0.02% interest rate. Bank of America also has a 0% annual fee. You can get a percentage of your cash back as well.

Bank of America purchased Security Pacific Corporation, and with that purchase Bank of America became the first bank to offer coast to coast operations. In the early 21st century bank of America was operating more than 5000 bank branches in the U.S. and conducting investment banking in multiple countries around the world. In 2004, Bank of America expanded its credit card business when they obtained National Processing, which is a transaction processing firm. To receive a high position in the wealth management business, Bank of America gained U.S Trust Corporation, a firm that manages investments in for high net worth clients.

The industry that I have chosen to analyze for this paper in the banking industry. The companies which I have selected to analyze are Bank of America & Southeastern Bank. Bank of America will represent as the example for the company who has acquired and merged with other banks, and Fresno Southeastern Bank will act as the example for the bank who has never merged with a larger bank in any form or has been acquired. Both these banks offer similar products to their customers, for checking and savings accounts to home and car loans. They both offer investment products as well. Bank of America has a lot more products on a larger scale due to the size of their company, and the mergers they have made over their history. They operate worldwide

Wells Fargo, the world’s most valuable retail bank, has been fined to pay $185 million dollars after the exposure of schemes that defrauded customers in line with a business model, organized from the highest levels of the company, to boost its profits and growth (Beams). According to the US Consumer Financial Protection Bureau (CFPB), the bank opened 1.5 million store records and more than a large portion of a million accounts without clients ' authorization. Bankers moved assets from clients ' records into newly made accounts without their insight. The CFPB said that it resulted in customers being charged for insufficient funds or overdraft fees because the amounts that they were charged were not in their accounts. The bank also created more than 565,000 credit card accounts, of which 14,000 credit cards totaled more than $400,000 in fees and interest charges (Beams).

JPMorgan Chase & Co. is one of the most leading financial service firm and banking industry in the United States and worldwide. The firm was founded in 2000 on merger between Chase Manhattan Corporation and JPMorgan & Co. Based on the Forbes report JPMorgan Chase & Co is the world's sixth largest public company based upon the companies operational assets. The hedge fund unit of JPMorgan Chase is the 2nd largest hedge fund in the United States.

The banking industry and Wells Fargo must use analytics to better understand market segments to allow them to correctly identity which markets to enter. Without the correct capital allocation within certain markets, any financial institution can see their revenue shares dwindle thus creating a direct need for market forecasting.

Due to the consequences of the recent financial crisis, the company has observed a significant decline in the investment activities of its clients all over the world. These consequences brought negative impacts to its financial performance.

One of Citigroup’s main concerns was the risk of their exposure from holding leveraged loans. Due to the increasing risks and

in the 91st and 90th percentile respectively in the peer group. Figure 13 shows the peaks and valleys of the Bank’s ROE over the course of the previous five years.