Claire Miller Gender Roles Analysis

There was a distinct division of the boys and girls toys by the representation of colors. The majority of the boy toys were mostly blue, green and red. This appeared to be resemble a more masculine side because the colors were of a “rugged” dark under tone. While

The toy section at Target had many clear differences in the toys for boys and the toys for girls. The types of toys that were out on the shelves were different, but also the way the toys were presented were different. Girls toys mainly consisted of stuffed animals, dress up clothes, babies and dolls including Bratz, Barbies and fairies. The primary colors of all these toys consisted of different shades of purple, pink, and white. There were bits of blue and yellow but it seemed that all the colors stood out and had a type of feminine aspect to them. Besides color, the girl’s toys were often soft and fuzzy or

In many shops, there seems to be an obvious separation between boys and girls items, for example, the birthday cards, books, clothes, and toys. This is shown in a variety of ways the boy's items are mainly the color blue and the books have pictures of either action figures, superheroes or tools. Whereas the girl's items are mainly the color pink. The books show pictures of fairies, princess, and Bratz. The cards also have the theme of the color pink for girls and blue for boys. The girl's cards have a lot of sparkles and pretty pictures whereas the boy's cards are covered in camo kind of illustrations and also have action figures on the covers. The children's clothes are separated into sections where there are labels for the boy's clothes and labels for the girl's clothes. The girl's clothing is all pretty and pink, it is covered in sparkles. Whereas boys clothing has camo patterns, blue colors, and pictures of action figures.

She simply liked pink, or at least more than she liked blue. The woman stated that “Most of my things came from ‘twin’ packages [...] one pink, one blue”. Comparing this to my own experience, my favorite color is neither pink or blue; it’s purple. In my opinion, the toy market has grown to accept the entire light spectrum for their products, regardless of the target gender. When asked about favorite color, a white woman of age 73 replied “Blue”. This parallels to Orenstein’s claim that “when nursery colors were introduced, pink was actually considered the more masculine hue, [...]. Blue, with it’s intimations of the Virgin Mary, [...], symbolized femininity” (p. 35). This information was collected from a 1930’s poll where a “solid” quarter of adults still believed in this particular color association. As a 73 women now was born in 1942, the information

The store in which I completed my observation was Target. Target’s general layout made it easy to decipher the section designated for boys and the section designated for girls. While Target did not specifically label the aisles by gender, it was not difficult to decipher where the toys for each gender were located. The section designated for boys encompassed about three aisles consisting of various toys that would interest boys, while the section designated for girls encompassed three aisles as well. Target also consisted of about two aisles of gender-neutral toys. The kinds of toys offered for boys included guns, action figures, building sets, and cars. Types of toys offered for girls included dolls, stuffed animals, play kitchen sets, and

Envision yourself entering a toy department and noticing numerous diverse aisles. In one aisle, you encounter toys packaged in complementary and color triads colors that include building sets (such as “LEGO”, “LEGO Super Heroes”, and “Angry Birds”) and a wide selection of action figures—Spider Man, Transformers, The Dark Knight, Power Rangers, etc. In the next aisle, adjacent to the aisle with complementary and color triads colors, you find toys packaged in shades of pink and purple. These toys range from “Hello Kitty” dolls to “Barbie Dream” house play sets. Inside a toy department, such as Toys R Us, it is extremely difficult to retrieve a toy that is not marketed explicitly or subtly by gender. If toys were marketed only according to

     Few toys were aimed equally at both genders. Even board games, while intended for both sexes, usually seemed aimed more towards one gender or another. Both sections had a lot of gender- stereotypical toys. General ideas on girls’ and boys’ behaviors and interests were very prevalent in the toys intended for each gender. After really looking at the toys in both sections it is easy to understand why stereotypical ideas about both genders are so strong since these ideas are introduced at such a young

To summarize Pollitt’s essay, “Why Boys Don’t Play with Dolls,” she talks about the cause and effect of why boys take the role of being strong and macho, and the girls play the role of beauty and gentleness. Pollitt claims that males and females’ personalities and behaviors are copied from social conditioning and that there is no need to do the study on brain chemistry or activity. Looking at the way we raise kids, we can determine how incomplete the feminist revolution really is. A toy such as Barbie are for girls. Starting from childhood for a girl, Barbie, with long hair and thin figure, she

According to cook and Cusack (2010), Gender stereotypes are concerned with social and cultural construction of man and women, due to their physical, biological, sexual and social functions, structured set of beliefs about the personal attributes of man and women. Childhood is a fundamental and significant period in forming an impression of an individual boy or girl, and man or women finally. Subsequent researchers Ania and Cameron(2011) hold an accordant opinion with Cook and Cusack(2010) that gender stereotyping is problematic only when it operates to ignore personal characteristics, abilities, needs, wishes, and circumstances (Cook & Cusack, 2010). In fact, during children’s learning process of gender stereotypes, most of them are under gigantic pressure of the society they belong to and formed a problematic view through normally ignored. One obvious phenomenon is about the toys. Toys are designed and retailed separately for boys and girls with different colours, styles and functions by toy manufacturers. When acquiring a toy, gender will normally be the first issue to consider instead of children’s inherent preferences. It will highly possible to limit children’s personal experiences and future development for both gender groups (Martin, Eisenbud & Rose, 1995). This article will analyse the role of toy manufacturers in gender development in order to decide whether they are responsible to

In the article, “The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Website” authors Carol Auster and Claire Mansbach examined gender marketing of Disney products on the Internet. The way toys are marketed to the public shapes the perception of whether it is appropriate for a particular child to play with a certain toy. The authors found it important to study Disney toys marketed on the Internet because children spend much of their time surrounded by toys, e-commerce has growth significantly in the past decade, and Disney is dominant in the toy industry. This study is of particular importance because past studies did not explore how Disney marketers use the Internet to create gender divides based on toy characteristics and how it shapes gender expectations (Mansbach, 375).

The newborn section uses primary colors in its designs of toys and is not as gender specific than the other aisles. This idea stops as soon as the toys age range increases. The aisles amid toward the girls filled with pinks and purple colors. The toys geared toward girls are generally dolls, princess, fairies and animals. Then boy aisles are next and are geared to super heroes, rescue squads, trucks, and first responders like policemen. The constant colors seen are reds, blues and greens. The colors in the aisle reflect the socially constructed idea that colors go with genders. The order of the aisles is as following infants, girls, and boys then comes sports equipment. The social construct of sports is more geared towards boys and girls should stay home and care for homely topics. Target ordered their aisles is a way that expresses societies ideas of gender; in that girls should be closer to the home maker thing like learning to car for babies with baby dolls and that boys should

In our society, there are norms of what is considered to be feminine and what is to be considered masculine, but how are these norms constructed? Through the use of toys, books, and clothing, children are socialized into their “appropriate” gender. These objects provide influence over behavior and appearance, showing boys and girls what is appropriate for each gender. After some investigation it was found that the toys, books, and clothing that children use not only foster the norms of gender behavior and appearance, but also construct gender roles in their young minds.

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.

Through clothing, toys, children are negatively influenced by the stereotypes that accompany them. In clothing stores around Canada, the apparel of young boy's and girl's is stereotypical. Seen immediately in clothing stores is the extreme contrast between the two sections. The girl's section is filled with an abundance of sparkles, sequins, flowers, and pink on all articles of clothing. The boy's section is the

Going into different stores, one can easily pick up on the major gender roles each store supports. Even the morals of an innocent toy store, such as KB Toys, is tainted by the gender-differentiating dolls for girls, and trucks for boys. Upon entering the store you can tell right away which aisles attract which kids. To the left there is pink fluffy bears, pink Barbie and friends toys, white teddy bears etc. To the right there is a less vibrant color setting, coordinating army green, black, and gray color schemes. I think it is apparent to anyone who enters these stores that the pink pretty isles are meant to attract little girls, and the dark green and gray isles are meant to attract boys. Upon the packages of toy trucks and guns, there are pictures of young boys playing with them and/or cartoon male figures controlling them. On the packaging of Barbie and her friends there are also other girls on the packaging. I was unable to pick up on a single female on the package of any toy truck or gun throughout the entire store. The