Clara Barton and The American Red Cross

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The American Red Cross (ARC) Clara Barton founded the American Red Cross after becoming involved in the work of the International Red Cross during the Franco-Prussian War. Her heart of giving and helping others convinced her that an American chapter was needed in her country in 1881. The ARC is a humanitarian organization that is dependent on the contributions of time, blood, and money from the American public to support its multiple lifesaving services and programs. The ARC’s mission is to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. The ARC from its humble beginnings and up to recently has provided great support the American public and military during…show more content…
The leader needs to instill urgency into the workers and volunteers of the ARC. Taking an organization that’s on its knees requires great cooperation, initiative, and willingness to make sacrifices from many people (Kotter, 2011). Based on the case study, the ARC lacks all these characteristics for change to occur. It needs to look how to improve its response times, how to become more efficient in collecting denotations and how to prioritize and quickly distribute the donations it receives in a fair and efficient manner. It needs to hold its leaders to a higher standard that will instill a culture of high moral standard in its employees and volunteers. Once the nation sees a change in the behavior of the ARC they will be more willing to give donations and their time to support disaster relief efforts. The Role Stakeholder Orientation Played in the Scenario It is vital that every organization is able to accurately identify their stakeholders, whether it is a for profit or a non-profit organization. One of the most important reasons for identifying and understanding stakeholders is that it allows the organization to recruit them as part of their efforts and learn firsthand on their needs and requirements (Rabinowitz, 2014). We live in an uncertain world where
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