Clare V. Facebook Case Summary

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This right has been introduced in order to stop others from commercially misusing his or her identity, be it either a celebrity or a normal person without their permission. A person can be forced to take down the content in question or pay monetary damages to the individual whose rights of publicity has been violated. By referring to the case of Fraley v. Facebook, Inc.[ 830 F. Supp. 2d 785 (N.D. Cal. 2011)] , which is about an action lawsuit that arose after some Facebook users discovered their names and photos have been arranged in the perimeter of news feeds. The plaintiffs were able to prove that “direct, linear relationship between the value of their endorsements of third-party products, companies, and brands to their Facebook friends,
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