Class Or Mass? Neptune Case Study

In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers.

Customer profitability was a determinant used for segmenting and targeting, studies were done on customers’ likes, dislikes and types of products they would benefit from and models were developed to determine their propensity to buy.

Target Markets and Marketing Segmentation 5.4. Market Trends 5.5. Pricing 5.6. Promotion 5.7. Place 5.8.

Every company wants to make money and bring in customers, but what about making loyal customers out of them so they continue to come back? How do you even bring in potential new customers and turn them into loyal customers to begin with? The lifetime value of a customer is a predicted value of net profit credited to the total future relationship of a customer. We want to know the financial value of each customer so that we know how much to spend in marketing when looking for new customers and the potential of profits back from the money in advertising spent. The grocery store chain must start looking at customers and how to make them happy and loyal in the long run, as opposed to how to boost sales right now. From the Marketing Management book, a well-known rule states that 80 percent or more of a firm’s profits come from the top 20 percent of its customers. Thus, we want to focus on brining in new customers with successful marketing and turning them into loyal returning customers.

Neptune is the eighth planet from the sun and is farthest from the sun and was discovered in 1612 by Galileo. It is located approximately 2.8 billion miles from the sun and completes one full orbit every 165 years, and has only . Neptune is an ice giant which means it is mainly made up of elements heavier than helium and hydrogen such as carbon, sulfur, nitrogen, and oxygen. Neptune has 13 moons, six of which were discovered by Voyager 2. A fourteenth was found in 2013, it is about 12 miles wide and is close to 100 million times fainter than the faintest star.

Neptune has always been my favorite planet because of its blue color and the fact that it’s named after the god of the sea in Roman mythology. In class, the notes gave an overview of Neptune in section 12.4 “The Jovian Planets“ and I became curious about what things scientists have discovered about Neptune and its moon, Triton. Science has evolved through the years and I wanted to learn about the discoveries that new technologies have brought to life.

Let’s discuss these two very similar planets, Uranus and Neptune, which can also be known as sister planets. Other than being called twin planets, or sister planets, they can also be referred to as ice giants. Yes, ice giants now that’s because they’re mostly ice that lack a deep hydrogen mantle. Being referred to as ice giants distinguishes them from Jupiter and Saturn which are known as gas giants. Uranus and Neptune are classified as Jovian planets because they’re bigger compared to Earth.

In this section, I will break down the common consumer in attempt to understand what sways him/her into purchasing certain goods—especially those that “they do not need” In addition, I will discuss how consumers determine a certain product to be “worth it”

a. Because of the triple effect of an increased demand during the early stages of a sub-brand launch, the main brand equity of Neptune and the low, affordable price of the seafood, the extra inventory will be sold off quickly.

Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they want and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse of the above mentioned. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what

Customers are assets, and their values grow and decline. Segmenting customers based on their lifetime value is a powerful way to target them because marketing mix activities can then aim at enhancing customer value. (Ho, 2006)

For an organization to beat the competition, they need to understand what the consumer wants. Marketing concepts are based upon consideration on what the organization’s customers need and nourishing these needs better than the

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

A global market place has increased competitiveness across all consumer brands. The internet has created a system whereby consumers can easily comparison, shop, read peer reviews and access consumer reports at the click of the button. To effectively market to this new, highly informed consumer, an approach to marketing orientation must be flexible and must be4 quickly altered to meet the ever changing thought process and demands of today’s savvy customer. Companies that have developed an approach to this marketing approach but fail to update it as needed run the risk of alienating their

The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming customer by chanting in loud noises and catering to the customer needs by negotiation of price or assumption of what they might need aside from what they were actually looking for. Over the years, this process has been refined, given a