Essay on Class- or Mass

A CLASS DIVIDED Thirty years ago Jane Elliott taught the third grade in the white, Christian community of Riceville, Iowa. The day Martin Luther King Jr. was killed she planned an exercise that wouldn't just show her students what racism is - rather, it would give them first-hand experience of what it felt like to be oppressed for something out of their control. Elliott divided her class by the color of their eyes, marked them with armbands and proceeded to treat one group as if superior in capabilities to the other. The superior students performed better than they ever had before, while the inferior students' performance dropped. The next day, the third graders traded ranks and their performance reversed in accordance to their

Janmar needs to focus all their current energies on the DIY consumers and professional painters. Hiring a new sales representative would be the smartest decision right now because they will know every detail of the products and have the ability to market that properly to each of those consumer segments.However, I have also considered the Vice President of Advertising’s suggestion that they should increase advertising expense by $350,000. While initially, increasing advertising expenses sounds like a good thing to do, this decision would almost double the current advertising expenditure. Janmar is spending around 3% of revene on advertising and sales promotions efforts; which comes out to nearly $360,000. And while it may By increasing advertising expenses by $350,000, an additional $1,000,000 in sales will need to be recovered to make up for this expenditure. Mr. Burns makes a valid point by saying that 75% of the audience advertised too is not buying paint. With 25% of your audience only looking to buy paint, it would not be worth the risk of not increasing sales by $1,000,000, to implement the extra advertising expense.Also, I considered the Vice President of Operations proposal for a 20% price cut on all Janmar Coatings, Inc products. Price cuts are always something that needs to be entered into with extreme caution. Even the slightest 1-2% drop in price

Socialization is the lifelong process of learning rules for adapting to social and cultural normality. Learning to follow societal rules is what allows people to survive, thrive and integrate into groups and communities within society. Through the observation of others, people begin to develop core values, beliefs and morals. This builds bonds and develops a sense of belonging within a given group. In the documentary, A Class Divided, the power of socialization is demonstrated as a third-grade teacher gives her class a hands-on lesson in discrimination and bias by separating her class in to in-groups and out-groups. This lesson not only gives a glimpse into the power of socialization showing how biases can be created, but it also helps

Neptune Gourmet Seafood is facing two major issues – an excess inventory problem and shrinking

May 2007 to April 2009 Update Over the past two years, AFC has faced more intense competition, particularly from aquaculturists in Chile. In addition, Chilean output has increased the supply of salmon and the Canadian dollar has strengthened in relation to the U.S. dollar. As a result, AFC has been unable to meet its budgeted revenue targets. Stocks of unsold harvestable fish have increased, as well as the corresponding cost of maintaining the fish, and the company barely made a profit in fiscal 2009. In January 2009, AFC lost one of its largest retail customers, S&F Seafood, to a new salmon aquaculture firm, Nu-Farm Inc. This new

Is class still relevant in Australia? To facilitate this question, the readings of Karl Marx, Fredrick Engels, Max Weber, Helen Marshall, R.W. Connell and T.H. Irving will be considered.

As a Salem Freshman, I was required to take a “Signature” Salem class; a class that was “signature” to Salem and Salem alone. These classes were chosen based on a survey given to students before they get their schedules and all of them are rather “worldly”. At the time, I was unaware that the this “Sign” Classes were fully graded and fleshed out classes. I simply chose a class that sounded incredibly interesting without thinking about how well I would actually perform in that field. I chose a class that offered to challenge the way I think about others and how they think; a class that could help me understand people more by showing me how they come to believe things. Despite my initial confusion and eventual grade, I admit that I don’t regret taking the class because what I learned in that classroom was something I don’t believe I would have ever experienced otherwise.

New England Seafood Company is a leader in the northeastern United States in harvesting and processing seafood. The company’s senior executives believe that there must be a change in the corporate strategy to maintain their competitive advantage, as foreign producers are affecting their current yields. Currently, New England Seafood Company operates in the Atlantic Ocean and Gulf of Mexico dealing exclusively in saltwater fish. Management feels that a move into the freshwater fish sector will provide the company with a new directive and future stability.

In this case study, we will be analyzing the current position of how well Kingsford is within the marketplace and determine which of the issues are plausible causes in its drop in revenue. We will be creating a comprehensive strategy as well as a marketing plan to evaluate and adjust the matter at hand. First we will begin with identifying the issues and implementing a method to reemphasize the importance of marketing in the business. The goal is to create a marketing plan that will add value to Kingsford’s market share, sales, and profitability.

I would suggest the third option to increase their in store advertising ,merchandising and sales support because a 20% price cut would require an additional sales on 28 million to maintain the $4.2 million. This strategy would be rather difficult for the company as they spend a lot of money on research and fine quality of products.

Given the changes in Red Lobster’s strategy over the past few years and the surprising ability to attract new, “experiential” customers, it our recommendation that they modify their strategy to focus on pursuing this type of clientele. We will go into further detail momentarily; however, the reason for focusing on the experiential customer group is that Red Lobster has the opportunity to increase revenue and net operating income at each restaurant by 20% or more. Granted, these are enormous gains and it will take a few years to realize their full potential, but for the reasons laid out below, we believe these gains are a realistic possibility.

The world’s largest food fishery is on the verge of collapse. Pollock, used to make McDonald’s fish sandwiches,

Clearwater was founded in 1976 at Bedford, Nova Scotia as a local lobster distributer and later in 2002 went

However we feel that this strategy also has several weaknesses. Compared to the first option presented by the VP of Advertising, we would still need to advertise that our product is coming down in price. If we don’t advertise, the consumer is still going to be drawn to our competitors because they will remain unaware of the new parity in pricing. Also, if we

(4) Absent any resource constraints, which of the four departmental directions do you think is the most viable? Which is the second best strategy? Which is the least viable? In my humble opinion the most viable option would be to follow Eric Stanger’s advice to go ‘back to basics’. In order to underwrite the new line of LR trademark and experiment with more new products, they had in effect been milking the OM lines. Their price increase on several of our more critical items had outpaced those of their key competitors, in order to always deliver more bottom line profits. They had shaved their A&P budgets for the same purpose and this was resulting in slippage in value and trust among our consumer franchise thus the declining sales and share. They thus needed to cut on