Clear Vision Inc's Liquid-Drop Contact Lenses: Marketing and Sales

Simply by reading the copy, we can easily identify who is the target audience for this product and are we in the target group. From the copy we know the type of people who would want to purchase ACUVUE 1 Day Moist contact lenses, which is people who wants comfort while being active all day.

Optical Distortion, Inc. is a company that offers contact lens for chicken. Since chickens’ society has clear hierarchy, they will peck the one did not obey the rules, which is called cannibalism, causing death. ODI’s contact lens for chicken could efficiently reduce this behavior through reducing their visuals.

Warby Parker target customers are people with a concern for style and a high quality eyewear that is at the same time affordable. Similarly, by adding a social component, the company appeals to customers that are motivated to help others and the environment. Warby Parker is well aware that some customers, especially nowadays, prefer to shop online from the comfort of their home. That is why Warby Parker implemented its convenient home try-on program designed especially for this kind of customers. Meanwhile, Warby Parker keeps gaining access to customers uncomfortable with purchasing eyewear online by taking advantage of the power of physical storefronts to promote brand awareness.

In addition to ODI’s patent, ODI had signed a contract with New World that it couldn’t offer the polymer, the main material for the contact lens, for other firms who also intended to enter the market, and prevent others from using the updated products. Although this patent-protect agreement made sure that competitors in the same field had no access to duplicate the contact lens, the companies who offer the debeaking service are rivals to ODI. Farmers are so familiar with debeaking process, so they are more likely to choose this way other than lens. In conclusion, the requirement of the contact lens will be so sensitive to the price.

The film includes many exclusive interviews with representatives of some of the world’s most popular brands and brands which have revolutionized marketing. It also features opinions of many well-known advertising

Convenience: When the weather is nice, people will engage in a variety of activities. There may come a time or two that wearing glasses just becomes an inconvenience because they fall off of your face, need to be cleansed or just aren't fitting properly. Contact lenses are convenient because you don't have to bother with them once they are in. You can go about your day and enjoy whatever activity without having to adjust, clean or wipe them.

I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population), who wore them only on certain events. Vistakon would encounter less price resistance with these part-time users due to the less frequency use, and more willing to pay a higher unit price than regular daily wear customers due to the product’s high quality, convenience and comfort. Secondary market segment is the full-time (conventional and frequent

LensCrafters operations strategy is to provide high quality eye care services to customers throughout the US, Canada and Puerto Rico. LensCrafters is known for the ability to perform eye exams, prescribing sunglasses and eyeglasses, and production of the glasses on the premises for each customer.

Sof-Optics is a small (specialty-niche) player in a $155M contact-lens market. (Three competitors occupy 75% of this market (Bausch + Lomb (51%), American Optical (14%), Continuous Curve (10%); approximately twenty players (including Sof-Optics’ ~3%) occupy the remaining 25%.) This consumer space is already appreciable in size (~5M contact-lens wearers in 1980), and promises exponential growth in future years (only 10% of ~50M prospective lens-wearers in America have even tried soft contact lenses).

93% of contact lens wearers claimed that they wear variety of soft contacts made of flexible plastics that allow oxygen to pass through the cornea.

I would recommend Warby Parker to provide the progressive and bifocal lens glasses. They will have a new product line which will sell the eyewear directly to the customers at brick and mortar stores. The reason is that there are lots of people require progressive and bifocal lens glasses so there is a huge potential growth for the progressive and bifocal lens market for Warby Parker. Also, the profit margin of progressive and bifocal lenses is higher than normal lenses that Warby Parker is providing now. Mostly, older people like to use progressive and bifocal lens glasses, and they are less likely to get LASIK, so they are a stable target market.

I also conducted pilot project the following week, I want to see the marketing condition of the new sunglass product, to find its drawbacks and relative developing ways.

Specific Purpose Statement: To enlighten my listeners about the history of 3D glasses as well as their mode of operation.

My decision to study optometry stemmed from a fascination with optics and my desire to help people and make a difference in their lives. My background in Physics has led me to an interest in optical science, especially the properties of light and principles of telescopes, something I was able to apply when studying for my Ophthalmic Dispensing degree. Having worked at Specsavers for the last seven years, first as an optical assistant and now as a dispensing optician, I am able to enjoy the best of both worlds where learning about the latest developments in ophthalmic lenses and contact lenses satisfies my optical interest, while dispensing spectacles to patients means I can actually assist people and explain to them the best options available. I have also taken the role

The global eyewear market is anticipated to continue to grow in the next six years due to an increased number of people experiencing visual deficiencies and also as the general population continues to age (Grand View Research, 2014). Eyewear consumers