CORPORATE SOCIAL RESPONSIBILITY CAMPAIGN
Clif bar has a community volunteer project called Project 2080. The goal of the program is to commit at least 2,080 hours to community service each year. This appeals to the target market because we are caring and making the environment better, clearing miles of trails in a regional park, paint and help landscape a local public school, and weed, plant, and build structures for a large-scale community garden. When we open up our business in China we will also have the community service taking place there as well which would benefit China and their communities.
How the CSR event appeals to our target market:
Last year, china had an environmental crisis due to rapid growth of industrialization. This had become a serious threat to China as they had to use roughly 9% of its gross national income. The air
…show more content…
This will show the people at the event that Clif bar is very helpful and it will help you during physical activities and sports. Before the bike ride, everyone bill be given a bar and the Clif bar team members will explain what they are, how healthy and organic they are. We will also have 50% off coupons on boxes of Clif Bar if anyone is interested in them after the event. By explaining the benefits of Clif bar such as organic ingredients, consumers will know there no added preservatives or any unnatural ingredients. They will also know the story behind Clif bar and how it has been made in a kitchen. This way consumers will be satisfied and consider the bar as most energy bars do not do this and are not 100% organic. We will reach the target market by having the relay bike race. The bike race will attract athletes, active individuals, consumers who work out. These are the consumers who would consume Clif bar for energy so we have our whole target market in the bike
Globally, many countries are increasingly feeling the effects of environmental degradation. This has been occasioned by the increasingly evident effects of poor environmental conservation policy. There are currently taking the brunt of environmental degradation that has been occasioned by rapid the industrialization that has occurred both within and out of the country. “Air pollution has been at fault for a significant portion of the country’s environmental problems. Studies have identified the country’s economic boom as major contributor to this (Jitendra and Tanvi, 42)”. In East Asia, yellow dust it calls “Asian dust” is the biggest issue, which is mostly influenced by China’s industrialization and coal burning electrical generating plants. The main issue concerning South Korea and Japan is the air pollution caused by China's rapid economic growth crossing the boundaries into these two countries, it is blown from China to Korea and Japan causing hazardous air pollution. There causes many problems, it occurs respiratory problems, an increase in incidence of acid rain, highway accidents, and forcing many residents to stay home. Also, dust will enter a human’s mouth and organ which will cause respiratory problems through inhalation. “Air pollutants are gaseous or particulate matter which that have an impact on human health and natural ecosystems” (Lee, Adeel, 134).
Air pollution by definition, is the presence in or introduction into the air of a substance which has harmful or poisonous effects. Beijing is a major Chinese city that endures air pollution significantly. A study on the global burden of disease found that outdoor air pollution contributed to 1.2 million premature deaths in China each year (Chemical & Engineering News,2017). As China is the world's second largest economy behind the United States, it is most definitely under the influence of globalization. Globalization causes industrialization, a process that will inevitably create pollution.70% of air pollution in China is from the tailpipes of automobiles (Conserve Energy Future, 2017). Thus, the introduction of advanced transportation brought by globalization has adversely affected China's atmosphere.
The world economy has improved rapidly as a result of globalization in past decades. However, many environmental problems began to emerge during the economic boom. Especially, in the middle of the 20th century after World War II, many countries restarted economic development and urban construction. At this time, severe air pollution influenced a number of regions. For instance, London was affected by a critical air pollution event, called the Great Smog of London, in December 1952. During a week, 4000 people had died as a direct result of smog and over 100000 were got ill by the human respiratory tract. Subsequently, from 1978 to now, China has seen a great amount of economic increase, with its gross domestic product (GDP) expanding hundreds time since the reform and opening up. Although China has obtained a huge progress with the globalization, it has resulted in a series of environmental problems at the same time. The aim of the essay is to discover how the globalization affected the environment on air pollution, soil pollution and biological invasion in China. And I intend to analyze the instances of the connection between air
Everywhere you look, all around the world, there are corporations, businesses, and companies. You can hear about them through all different types of advertisements and news outlets. It seems as if we are always helping companies by supporting them. We buy their products and promote their business. One question a lot of people wonder are “How are companies giving back”? These businesses do this in many ways. This is called Social Responsibility (Schiffman & Kanuk, 2010). This is the corporation’s obligation to give back to the society in a positive way (Schiffman & Kanuk, 2010).
In recent memory, many of the northern cities of China, including Beijing and Tianjin, have suffered, "the longest stretch of stifling air pollution
In the last two decades, the air pollution in China has increased substantially. The lack of good air quality is especially prominent in the more urban, industrialized areas of China. Environment Minister Zhou Shengxian warned, “If China meant to quadruple the size of its economy over 20 years without more damage, it would have to become more efficient in resource use. Otherwise, there would be a painful price to pay” (BBC News). The topic of air pollution is not a new concern to the world; however, the effects of air pollution, especially to the hundred of thousands of people directly or indirectly harmed by the side effects of “bad air,” should be of grave concern. According to the Ministry of Health, air pollution has made cancer the
Moving on, the great Canadian company also involves in fundraising efforts and social awareness programs through their campaigns such as; their promotion of, “Buy a cookie. Help make a Difference”. This is a unique way of fundraising where proceeds will go to the charities of the local community. Producing these cookies would not cost in high production cost, since the economic worth buying of this cookie maybe considered in the inferior good, but the greater social impact has proven to be effective as raising an annual proceed off $103,320 for kids ability(kidsability, 2010).This shows a great picture of understanding that how socially responsible a company can be.
Over the past year the recession has been seen as global and it is said that increased trade will aid the turnaround of events, this leads to the question is CSR preventing certain countries from improving their situation? Will it lead to these countries abandoning CSR because is seen as too costly?
More importantly, Kraft Foods recognize the importance of being socially and environmentally cognizant, and will often publicize charitable initiatives, such as annual fundraisers for ending hunger or a volunteer project with other non-profit businesses their partnering with (Taylor, 2015). Kraft Foods and other companies that include social responsibility into their industry model demonstrate that a commitment to these initiatives goes a long way, both for the foundation and their reputation. Kraft has been committed to fighting hunger for decades (“Kraft Foods, Community Involvement.”, n.d.). Kraft Foods has provided more than one
In the last century, the Great Smog of 1952 in London killed over 12,000 people in total in that year (Tracton, 2012, para.2). The high-speed development of economy caused the air pollution in someway. The same thing is happening in China now. Some people may say that China is on the same old road that the Great Britain was on. Hu, Zhang & Lin (2014), professors at universities in China, claim that while China’s economy has been developing at a high speed since the Reform and Opening in 1978, China is also facing the dilemma, which is the increasing conflict between economic development, energy and environment (p.38). The results of their investigation show that China’s rapid economic growth has facilitated enormous expansion in energy
China, one of the worlds largest industrial powers, is now facing a difficult situation. China’s industries rely largely on coal power which emits harmful gases, causing intense air pollution. The Chinese government, in fear that the country would fall in a recession, has not done much to stop these industries, so China has become the second largest greenhouse gas emitter in the world. The types of pollution created by this include air pollution and water pollution, both of which are harmful to people and wildlife. China’s problem has become the world’s problem. Nitrogen oxides and sulfur oxides disgorged by coal-fired power plants fall as acid rain on Seoul and Tokyo, and much of the particulate pollution in Los
After three decades of economic growth like a skyrocket (See Figure 1), China has become an economic giant in world but at a disastrous cost --- environmental challenges. The poor treatment of industrial spills and different other major kinds of wastes, specifically electronic waste, plastic wastes and food wastes.
“Air pollution is defined as any substances absorb into atmosphere, and these substances harm the living things and environment” (Dictionary). As dictionary mentioned, during development of the Beijing for 10 years, air has been contaminated by emission of gases and smog from industrial factories whose number has been increasing. A number of particles and dusts damage to people’s health and their life style. People are always concerning about daily concentration of particles. Even though they struggle with defend their health against air pollution, polluted particles would give residences in Beijing fatal effect for people’s health. In Real-time Air Quality Index (AQI), we can compare Beijing to another countries using numerical data. This city is one of the most polluted city in the world. According to the article, “China 's massive pollution problem”, The Week, Wagstaff states that the air in Beijing is too dense with particles to watch the forest fire”(Wagstaff).
The world is facing a new kind of threat to environmental security. As humanity continues to neglect and abuse the environment our future generations will be facing severe environmental hardships. Humankind is the biggest danger to environmental security. According to the U.S Census Bureau as of October 2016 the most populated country in the world is China with the population of 1, 373,541,248 people (U.S. Census Bureau, 2016). It is not a surprise that China is also one of the biggest pollution contributors due to its great population number. Air pollution is one of the biggest threat to the environment created by human and China is known to be the world’s deadliest country for outdoor air pollution.
Air pollution is a major concern for Chinese people as it caused many problems to their social and environmental life. Due to the heavy smog that covers most of the North-eastern areas of china, it has caused the public to show their concern about their polluted air to get the government to fix this problem. The air was polluted for many days within China which meant they couldn’t attain clear blue skies, especially areas that were heavily populated, having an impact on the local’s social life. Because of the heavy air pollution in China, the government has tried to find different strategies to reduce and prevent the amount of pollution in the air.