Clocky

After a successful launch of the LG Watch Phone in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant marketing manager I will aid in the development and execution of a niche marketing plan that blends with LG’s 51 years of brand equity while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and portable electronic devices that have 3G capability, a touch screen interface, MP3 player and video calling. LG must entice consumers to switch from their handsets to the LG Watch Phone and generate sales from new markets. Potential customers for this product will be

The alarm clock allows Lou and the narrator the power to manipulate time as they like. So they no longer have to abide by the demanding village schedule. This involved carrying buckets of waste up the mountain from dawn to dusk. The alarm clock allowed them to be free from the early morning wake up call from the village headman. The narrator realizes this

In the generation coming up, cell phones are nearly what drives the market. Not only does Quindlen speak to the younger audience about the given topic of phones, but she also highlights the value and lack thereof in items for which are expensive yet taken for granted. Lastly, the author provides a final personal example which revolves around one quote which could nearly summarize the essay: "Ask people what they'd grab if their house was on fire right now. No one ever says it's the tricked-up microwave they bought at WalMart.” This quote not only convicts the reader, but also sheds light purely on the truth: people are more concerned with their social status and emotional satisfaction, rather than personal benefits in the long

* From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response.

1. The primary goal consumers get branded watches is that they are very dependable. This is of unique significance because they will know from their previous experience whether a brand is of quality or not. After the watch confirms reliability, the brand will be bought often times by loyal customers. As a result, the top quality brand watches will continually perform well.

4. Given your chosen positioning option, recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features and manufacturing location, pricing, retail channels and distribution plan, and marketing communication. Be sure that your launch plan recognizes Nanda’s budgetary constraints.

5. The sample is limited to elderly people who have already arrived at the mall and may

Although Nanda Home innovated a movable alarm clock, Clocky, it was not able to aware the target market, leading to a lack of sense of loyalty of customers. Nanda Home designed Clocky with funny, playful and lifelike appearance and function of rolling around to attract both need and fun markets. The essential functions of Clocky gained the support of people suffering from serious sleep disorders and inability to wake up but the size of need market is too small to sustain a revenue growth. Meanwhile, the reaction of consumers in fun market towards Clocky was not as desirable as what Nanda Home expected. The popularity of Clocky and Nanda Home is a fad that the unattractive appearance and high price of Clocky could not retain customers in fun market. The easily replaceable function of alarm clock by mobile phone and the existence of counterfeit products at lower price further discouraged the purchase of Clocky from Nanda Home. Though Nanda Home has offered modified and

Nanda must consider a means of effectively continuing the current buzz about Clocky and communicating product information to interested consumers through her website and media outlets. She also needs to avoid having her product get too much exposure, which could lead to a backlash and “fad’ status.

Pebble Time is an interesting and cool wearable that is nothing but the basics you need in a smartwatch. Its predecessor, the original Pebble Smartwatch was an instant hit in 2012, receiving about $10 million through the Kickstarter campaign, setting a record high in the history of Kickstarter at that time. Relying solely on Kickstarter for its success, the original Pebble Smartwatch won the hearts of many tech geeks and mainstream consumers alike. With the wearable market progressing so rapidly with more gorgeous, and functional wearables, Pebble had to step up its game by introducing something great. The Pebble Time!

The constantly emerging of product, price, channel and messaging or/and creative differentiators in the business atmosphere inevitably contributes towards one’s product elimination or irrelevant. In those competitive edge scenario, marketers play as the devil advocates in manipulating and provoking consumer’s mind. They’re the one who have all the vital data regarding demographic (size, income, VALs,), purchasing power parity

2. If you were the head of marketing for Troon, what benefit would you receive from Mr. Westmark’s decision to implement TCO?

The ball and spoke are in a shape of an atomic structure model. The coloured balls representing atoms, connected by steel rods. The Ball clock has an open structure, rather than a glazed frame. There are also no numbers on the clock face, the hours are represented by twelve balls made of painted birch attached to narrow steel rods radiating from the centre. The Ball clock is very playful and a humorous design. It encloses the upbeat mood of the early post-war period and adds colour and fun to the design. I like the playfulness and the colours of this clock, however, I think I would find it difficult to tell the time because there are no numbers. I also think that the clock would add warmth in a room just like the Marshmallow Sofa

The technology companies producing smart watches can also benefit from the partnerships since they will have access to the aesthetics and design of the luxury watches makers. The tech firms will also understand the preference of luxury segment much better through the collaborations. The software which featured in the 18-karat-gold Apple watch edition, the top-of-the-line $17K offering was identical to that of Apple's entry-level $369 sports watch model, which means luxury consumers are paying to invest in gold encasing and the status attached to the

as watches with style, class, flair and quality. In these days of mass produced generic watches that tend