Clocky Marketing Analysis

Thousands of new products are introduced each year and many of them fail, failure and success rates vary in different industries and from company to another, some studies suggest that consumer products are more likely to fail than those directed at business markets. Products fail for many reasons, one of the most common reason is the company’s failure to match product offerings to customer needs, when products do not offer value and lack the features customers want, they fail in the marketplace, other reasons often given for new product failure include technical or design problems, poor timing, overestimation of market size, ineffective promotion and inefficient distribution, in this essay I am going to discuss Segway’s case

Have you ever gotten lost in the Internet, swallowed by the constant updates on Twitter and Facebook for hours, when you only meant to be on for a few minutes? This is a constant battle in our society and technology changes and our use of it increases. It is becoming a bigger issue every day, and now it affects one of our basics psychological needs: sleep. Though I concede with Brooke Gladstone, author of “The Influencing Machines” that we can adapt to technology as it grows, I still insist that some issues that arise with technology are bigger than Gladstone portrays and we need to find solutions for some of the bigger problems that technology creates, especially when it disturbs a basic psychological need.

Waking up in the morning is a difficult task for some people, whereas for others waking up may seem like a natural routine. Well for those people who have a hard time waking up or just wanting to get up at a specific time there was a device invented called the alarm clock. This device was originally invented by ancient Greek philosophers around 250 B.C. and over the years mechanical alarm clocks were invented by Levi Hutchins in 1787 (History of Clocks. (n.d.). Retrieved November 6, 2014.), then came radio alarm clocks invented by James Reynolds (The History of Alarm Clocks {INFOGRAPHIC}. (n.d.). Retrieved November 6, 2014.), and finally the modern alarm clocks with IPhone or IPod docking bays. My objective is to write a proposal for option one on the final project, in which I will take a Sony Dream Machine model ICF-CS15iP alarm clock and discuss my experience using and interacting with the device. Also I will examine how other people interact and review their experience in using the Dream Machine.

She needs to identify the behavioral segment of who she is targeting. She would be able to move in to a smaller group of consumers by using some psychographic testing in the market. This way she would be able to find out what the interests are in the group she is targeting as her consumer group. Is this group the young, up and coming baby boomers that need to know exact time throughout the day and night? Many people in this age of cell phones are using their cell phones for a way to know what time it is, she must try to target people who like the fashion of a watch and at the same time the concept of knowing what time it is by looking at their wrist, not at their cell phone. The demographics of her market would have to be high end, young professionals who appreciate good watches and clocks that are decorative and useful. Would her watches and clocks be able to also tell a person what time it is in another country? Many businesses are working globally and need to know what time it is in the consumer’s market during the work day.

We discussed in the previous theme the development of a market and how to determine if a product fits or if it needs alteration. Now, we look at the product in the marketplace and how long it can survive.

Our product, 8-Hour Sleep in a Second, is something we hope will positively help the lives of many. Through different design processes and research, we have created something that we are proud of. We feel that our invention is something that has been needed in our society for a long time and hopefully soon it can be produced for all to use. There are positive and negative consequences, as does every other invention, and it may be difficult to make, but in the end we know it will change the lives of people for the better.

The purpose of this discussion is to analyze an article from Psychology Today entitled A Multitasking Molecule: Melatonin Does a lot More Than Help you Sleep. This discussion will explore the credibility of the site, the purpose of the article, the congruency of content versus audience, the methods used, and the balance of information. Upon viewing the site, the top of the screen urges the reader to find a therapist, and contains a clearly laid out navigation bar. Advertisements and links to other Psychology Today articles run down the right side of the screen. The site is quite user-friendly.

To sell Lunesta, the advertisement uses the words “The Sleep You’ve Been Dreaming Of” and “Soothing Rest For Mind And Body” to equate the product to better sleep, and the ad features a man peacefully asleep with a butterfly on his shoulder. The advertisement’s text, images, symbols, and colors are aimed attract American’s who have trouble sleeping. The fast paced world filled with email, texts and a forty hour plus work week makes it hard to get a good night’s rest. This appeals to the physiological need for sleep, which in today’s society, people do not get enough of.

Elite Sleep uses all natural ingredients to improve the quality of your sleep in a simple, easy to use wristband. In this advertisement I used facts, evidence, and precise descriptions to convince the audience to buy this product. I used some pathos and ethos appeal as well, but the main strategies used in the ad fell into the category of

I would recommend a major overhaul of the design of the product. Although Nanda describes Clocky as a lovable pet-like object, it certainly does not look like one. I would also recommend a higher quality manufacturer, perhaps in the US. The pricing in the $30-40 range seems reasonable to me. The one retail channel I would try to hit up would be the Home Shopping Network. Once a higher quality product was being produced, I would

“Nooo,” I groaned, rolling over beneath my comforter, attempting to shield myself from the alarm clock blaring beside my ear. It sounded more like an infant wailing than the normal ringing of a bell or a song. It was one of those retro, standing alarms I picked up at a thrift store. It made me think realize that I desperately needed to replace the clock and upgrade it to something from this century. Vintage is all well and good until you realize why nobody uses the junk anymore; it sucks.

Weakness – We depend on external suppliers to acquire the electronic touch button movements for the music boxes and will have to do so to acquire the mechanical movements for the clocks if we add the new product;

“Design Driven Innovation” (Verganti, 2009) or “Design Inspired Innovation” (Utterback et al., 2006), a concept of design-oriented (or novel meaning oriented) product/service planning, is now widely recognized as one of the most competitive business creation approaches. This approach focuses concept oriented product development to bring a novel meaning into the product, as represented by iPod (Apple Inc.), Allesi’s kitchen wares (Allesi S.p.A.) and Wii (Nintendo Corp.). A unique product concept and a consistent strategy overcome various market barriers or technological obstacles. Indeed, iPod established a new virtual market for the music industry, Swatch turned watches into daily dress-up accessories from lifelong

In an age when cell phones and mp3 players display tiny quartz clocks, the mechanical

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying