Clorox, the Way Forward

Clorox is a massive company and home care products make up 17% of our brand portfolio; Green Works is a small fraction of that 17% (Exhibit 4).

In order to gain market shares through the low-income segment of the Brazilian market, Unilever should launch a new Detergent Powder brand at an affordable price, which could replace in the long-run Campeiro, its cheapest brand. However this strategy is not without any risks, since it can lead to the cannibalization of Minerva.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

Take the other 4 shot glasses and fill each with 2 teaspoons of each separate solution- hydrogen peroxide, vinegar, beer, and water.

Over Tennant Company’s (Tennant) 141 year history, they have consistently remained a producer of floor-cleaning equipment and technologies focusing their efforts in producing products for non-residential use. Since the new CEO Chris Killingstad has come to the company however, he has been dramatically changing Tennant’s value proposition with a broader emphasis encompassing “chemical-free cleaning and other technologies.” This case shows Tennant’s move beyond traditional green efforts to centralizing environmentally-friendly performance at the heart of the company’s focus, and whether this new focus provides enough benefit as a competitive advantage.

Immense potential exists in the eco-friendly product segment, but the fact remains Clorox brand is looked upon negatively. The company might not be able to overcome public opinion creating a large financial loss. Major actions are required in order to triumph over the negative brand

The biggest impediment is that the Clorox enters an already existing market and the dominant market leader, PUR, has well developed its “PUR Ultimate” system. Moreover Procter & Gamble are about to take control over PUR. It is also likely that the sale of

After performing analysis of both Burt bees and Clorox here are my initial thoughts about the company. The main challenge for Clorox company is to create a brand image as a company which sells eco-friendly products. The first strategic move was to buy Burt bees, which is well known for its organic products. But the major problem here is the customer perspective towards Clorox products. Customers believe that Clorox products, such as bleach, are not environment-friendly and causes pollution when released into city sewers. Although, Clorox launched green works products, which are eco-friendlier than its earlier products but due to low brand awareness the customer perspective remains the same towards Clorox products. Thus, Clorox should try to strengthen its strategy towards green initiatives by collaborating with Burt bees and realizing synergies to enter the new and existing markets to promote its brand image and create value for customers.

This is a historic moment in history – converging social justice movements seek to celebrate, respect, and protect all lives. As people of deep religious convictions, many of us are interested in deepening our knowledge of holistic approaches to improving quality of life – we want to be good stewards of the sacred, God-given gift of life by living our best life. Indeed deepening our understanding and improving our living of a quality life is the purpose of this study course. Together we will:

Clorox majorly deals with cleaning products, there is an opportunity for it to diversify its business operations into an unrelated business and expand its product line. Clorox can expand its presence into natural personal care products, healthcare sector, or any other industry where high profitability is achievable. This strategy has the advantages of spreading risks and creating excitement among the staff. The split attention that results from diversification can lead to management challenges

The possible recommendation aims for long-term consequences of pursuing ‘green’ strategy. From the given market trend, demand of green products may gradually increase year by year. In addition, one of the studies reveal that customers are becoming more “sophisticated consumer” (Brands) on environmental friendly products and prefer more sustainable company. Thus, Tennent should engage in a strong interactions with consumers by investing heavily in awareness and accessibility, using trade shows and social marketing to raise concerns on the environment. With this marketing effort, it can raise environmental interests of consumers who hesitated on adopting the new cleaning-solution. Not to mention, economic barriers of switch-over cost is one of the main concerns, so providing services like trial rental, or long-term lease may help to reduce the barrier. Next, the feedbacks from a retail company suggest that the cleaning solution is not comprehensive enough. Even though, Tennant has the environment friendly-technology with absence of trade-off that satisfies the part of market trend, the company still need to engage in continuous innovation to produce diversified products that can satisfy different needs of potential customers. The innovation may lead to the creation of new revenue stream that can help to sustain competitive advantages from rivals such as Clorox and Mr Clean. Last but not least, Tennant needs to develop a plan to reduce overall operating cost while maximizing environmental benefits to capture dual objectives on profitability and eco-friendly. If the company can minimize its cost to a certain point, they should target segments of “Base of the Pyramid” (Kandachar, 2008) to gain high market shares in the industry. At the same time, maximizing shared value by providing more safety products for the consumers while

The main issue of the P&G Korea case is centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent, making the market saturated. Other than peripheral chemical changes claimed to be “improvements”, there are no major innovations to be explored for product development or diversification. Per Ansoff’s strategic opportunities matrix, P&G and Unilever are both focused on Market Penetration,

Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin, high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network, thereby marginalizing Invicto, an inferior but better-known competitor.

This market study was based on the well-established Clorox Company which had originally started in 1913. In 2006, after the placement of the new CEO, the company had developed a strategic plan to position them for their 100th anniversary in 2013. The plan was titled “The Centennial Strategy” which focused on long-term accelerated growth and developed metrics to measure the success of the plan. The plan focused on accelerated sales growth which would come from extending existing brands to adjacent categories, entering new sales channels with its existing brands and increasing penetration in countries where Clorox already did business. The Clorox Company developed a “3D” structure consisting of desire, decide and delight. This

Our group was interested in this Chemical because it is a very common, readily used household cleaning agent. Originally we chose Clorox bleach because it is commonly referred to as highly toxic and lethal. We wanted to know more about its chemical makeup to better understand the dangers that come while using Clorox bleach.