Closing Case: Barrett Farm Foods Essay examples

The American food industry, just think about what you eat for a minute, where do you think it comes from, how do you think it is made, what do you think it is made out of, how many ingredients are in it. Most people would not give it a second thought, mostly because they do not want to know what they are putting in their body. The fact is not if you eat one McDonald's cheeseburger you will die it is that you should at least know what you are putting in your body, then you can make your own choice if you still want to eat it.

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

In this case, an analysis of the outputs for Whole Foods Market was performed. As with the previous case in regards to inputs, the purpose of this analysis is to determine the company’s outputs, how they interact, and how they help Whole Foods achieve their company goals. As such, determining the outputs, understanding how they are measured, and analyzing the congruency between the functions are imperative to determining how they fit into the organization.

Whole Foods is fighting back against a gay Christian pastor’s claim that one of its stores sold him a cake with an anti-gay message written on it, and has released the security footage of the incident.

The role that our U.S government plays in the food industry is an extremely impactful and important one. However, our government’s hand in the food industry may not be benefiting us in the way that we believe. The origin of our food products, the overall well-being of our food products, the financial status of our food products, and the regulations of our food products are all operated by our government, and as consumers of we are encouraged to place our trust in the system that is responsible for providing us with honest products, and in doing so we are often unknowingly let down.

Food is an essential part of our lives. We consume it every day and absolutely need it to live and thrive successfully. With something so significant to us, why should we risk the source of where our food comes from? Robert Kenner created a powerhouse documentary film called Food Inc. that gives an accurate description of the horrible realities of corporate farming by providing evidence of the harm affecting both humans and animals. Robert Kenner is a film director and producer. Kenner claims that today; food can be potentially harmful to the health of any consumer and the process of creating certain foods is detrimental to the lives of the animals and humans involved in the procedure. Kenner

There are a large number of activities (for example, doing research on the network, finding potential customers, selecting appropriate emerging markets, summarizing advantages of the product in the domestic market and so on) need to be involved in, and all of them are very important for the company at the pre-export stage. In other words, the pre-export behavior of the company should include the following points. Jansson and Soderman (2012) suggest that firms should focus on their domestic markets and accumulate enough experience, which are the cornerstone and quite useful for the firms to expand the international markets. Then, the firms need to select suitable markets by talking to local people or face-to-face communication. Furthermore,

There are several problems with his expansion to Europe. The first is that they lack international experience. They need to figure out international shipping prices, documentation licensing, and payment. Market research will play a large role here. Direct exports pay a higher price in time investment, personnel, and resources. I believe BFF needs to assess the global market first, organize their exporting tactics, acquire the skills needed like a team devoted to foreign sales, then implement their strategy. I do support his approach if he takes these actions described.

In addition, developing in the current market fits to the family constraints. Indeed, no more mobility is implied relatively to the current situation. Therefore, the company can focus on improving its managerial competencies and notably strengthen its overseas relationships.

Whole Foods Market first opened on September 20, 1980 in Austin, Texas which is the company headquarters. The founders were John Mackey, Renee Lawson, Craig Weller, and Mark Skiles. These four business people decided that the natural food industry was ready for a supermarket format (Whole Foods Market History, 2015). The current CEO’s are John Mackey and Walter Robb IV. Whole Foods Market stock ticker symbol is WFM and their NACIS code is 445110 (Morningstar). The industry sector the company is listed under is grocery store and retail trade. Whole Foods Market is the eight largest company in the United States with 427 stores located in North America, Canada, and the United Kingdom. The total number of employees is more than 90,000 people. Whole Foods Market has a business to business model where they merged with multiple companies such as Bread of Life, Fresh Fields, Food for Thought, Amrion, Allegro Coffee and other organizations with the concept of expanding their enterprise (Mackey, 2012). Whole Foods Markets purchase inventory from suppliers where consumer can buy fresh organic food online or in stores. Some of the products Whole Foods Market specializes in are seafood, meats, cooked goods, and bakery goods (Whole Foods Market History, 2015).

Whole Foods Market (WFM) is a leading natural and organic food supermarket founded in Austin, Texas by four local business people: John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods, and Craig Weller and Mark Skiles, owners of Clarksville Natural Grocery. WFM opened its first store in 1980, they staffed their first store with only 19 workers, the store was an immediate success partly because at the time there were less than half a dozen organic stores in the entire country.

An application into the case of Lincoln Electric shows that this company is correct in doing international expansions. Such actions are suitable for the market development strategy when the company wants to increase sales outside the domestic market. In addition, because of diversified markets during the global expansions, this company has customized products to fit for or developed new ones. Thus, it is changing towards diversification strategy. The both success and failures of Lincoln during the international expansions are helpful for other industries. Importantly, a thorough understanding of the local is a key for international expansions (E. Porter,

Whole Foods Market (WFM) was founded in 1980 as a single local grocery store by John Mackey for natural and health foods. By 1991, WFM had 10 up-and-running stores with revenues of about $92.5 million in United States Dollars (USD), and a net income of about $1.6 million in USD. In 1992 WFM became a publicly traded company with its stock trading on the NASDAQ. By 2006 Whole Foods Market had progressed into the world’s largest retail chain of natural and organic foods supermarket. As of September 2007 WFM has 276 stores up-and-running. 263 of the stores are located throughout 37 of the U.S. and the District of Columbia. 7 of the stores are in Canada and 6 in the U.K.

However, these suppliers currently do not operate internationally thus posing a supply-chain problem for possible expansion into international areas.

A final reason for the company to offshore part of their operations is access new markets. Since the company is not restricted to just the domestic market, offshoring gives the company global presence and the ability to access developing markets in Third World countries. By streamlining the company’s production processes and supply chains globally, companies can lower their prices increase demand for their products, thereby attracting new customers and entering new markets.