Coach As A Pioneer Of The American Affordable Luxury Industry

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Introduction After coming to a consensus we decided to go with the bags of Coach. We decided to stick with this because Coach, headquarters in New York, is a leading American enterprise of fine luxury accessories and gifts for people from different generations. Coach is a pioneer of the American affordable luxury industry, which expanded during the past decade, the company continues to maintain the highest standards for workmanship and materials among the competitors . Coach’s exceptional work force remains committed to upholding the principles of quality and integrity that define the company’s core value. Yet despite the fact that the handbags and accessories market is growing in the high-single digits, the Coach company’s market share is steadily eroding. Coach bags can price in a big range between $100.00 to $1100.00 dollars depends on their quality of leather and designs. The purpose of this project is to understand and analysis the details of Coach’s supply chain and recommend possible improvements. Overview Coach is an American Light luxury goods manufacture, the specialized in making affordable great quality goods including clothing, bags and small accessories and ready to wear for people from different generations, they even making the productions for children right now. Coach products are manufactured by external producers. These include independent third-party manufacturers and licensees.Most of the contractors working for Coach and located either within
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