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Coach Swot Analysis Essay

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SWOT ANALYSIS: Coach has many internal and external factors to consider when coming up with a SWOT analysis. The first strength of Coach that I will elaborate on is their great multi-channel retail network. A multi-channel retailer is a company that sells directly to the public via more than one distribution channel. Coach reaches its consumer through a number of different channels. The easiest to reach of all channels will have to be their store fronts, where the consumer can walk into their stores take a look at the actual product and decide if they would like to purchase the product. Also included in their store front channel would be their wholesale accounts. Their second channel is their mail ordered catalog which usually ships out…show more content…
Coach’s next strength would have to be their strong financial performance. For the last eight years Coach has reported an increase in net income, which is very hard to believe considering the hard economic times that have fallen over us the last year. It just goes to show that even in hard times women will still buy there expensive luxury bags, which brings me to my final strength. Coach’s most important strength is their strong loyal customer fan base. As I said above, when all signs point to a recession and yet your company is still bringing in a profit the only thing that can account for this is the fact that your loyal customers are still going out buying the Coach product. Coach’s loyal customers are going to be the ones that push the company through these tough economic times. Weakness is not something that any company would like to have, but all companies have them. Best thing to do is to locate those weaknesses and come up with solutions to get rid of them. One of Coach’s weakness factors is their high level of inventory. Coach produces more products then is actually demanded. The high rate of product releases creates a higher inventory of unsold or overstocked merchandise. Therefore a majority of their sales are made from their factory outlet stores where their product is sold at a discount. Coach said that it has been seeing slower sales at its
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