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Coast Threads Case Study

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Heads shops represent a huge market including states that haven’t legalized medical and recreational. Headsquest Magazine reported that smoke shops produced $10 billion in revenues annually in the United States. But with dispensaries and retail stores are jumping into that market as well.(Schroyer, 2014) Coast2 Coast Threads LLC mission statement is focused on bringing elevated clothing and art from around the country to RI. One art that the store is missing is glass apparel. The competitive advantage that the store is that we are the only retail store that sell Grassroots California and Thyreda apparel in Rhode Island. With that advantage we have been invited to and sponsored to vend at events like -High times cannabis cup. To compete is the already established head shop industry., we will have to sale local American made glass, such as a Danny Camp piece. Coast2 Coast Threads has developed a following and opening the door for another product with the same kind of followers, with help expand the store through Rhode Island, like on Thayer and Thames Street. I will cater to individual needs and put the company in the position of being to hangel. …show more content…

It was our vision to create a company that gives back to the communities we live in and around the globe. Donating a part of our revenue will help the encourage others to give back, and know when they buy a piece of art, whether it's a hat, or a glass pendant, they as helped out their communities or one in need. The vibe that I would like to establish with the store is caring, welcoming and “chill”. A customer experiences it the moment they walk in the front door. It shapes the way they perceive the store, the products and the services. It defines their shopping

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