Coca Col A Brand Of Multinational American Company

1928 WordsNov 3, 20148 Pages
Executive summary Coca cola is a brand of multinational American company that produces beverages. This company does not only produce coca cola and other products but it also acts as a manufacturer, retailer, and marketer of the products manufactured. Many non-alcoholic beverages are also present in the company’s profile where syrups and non-alcoholic concentrates are few examples. The company is headquartered in Georgia in the state of Atlanta. The original product of the company for which it was established was a patent medicine named as coke. It was found in the late nineteenth century. Later on, the businessman, Asa Griggs Candler, put forward the idea of Coca Cola and he was able to make the product as one of the leading or dominant…show more content…
This company does not only produce coca cola and other products but it also acts as a manufacturer, retailer, and marketer of the products manufactured (Slater, 2014). Many non-alcoholic beverages are also present in the company’s profile where syrups and non-alcoholic concentrates are few examples (Johnson & Peppas, 2009, p. 19). The company is headquartered in Georgia in the state of Atlanta. The flagship product of the company is coca cola for which it is widely known. The company was invented by the famous pharmacist named John Stith Pemberton in Columbus (Journey, 2014). Client problem identification The customers, although are well aware of the side effects and health effects which the product, Coca Cola, has on the human bodies, but still people continue to drink such a harmful soft drink (Hunt, et al., 2006, p. 5). Apart from this, the company has retained its position in the market with the developments or innovations of the various soft drinks such as sprite, fanta, or even minute maid which has gained much popularity in a smaller period of time since its innovation (Statham, 2014). Along with this, there is another major problem for the company and that is the competitive brands in the market. Implications for the business if the problem is not
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