Coca Col A Global Brand Essay

Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)

Although Coke Cola has a well known and successful brand in its beverage products, PepsiCo has a better chance of maintaining its positions in the global market due to its diversity among its various brands.

Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.

Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry for years. Coca Cola is a competing brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand, according to the ranking of 2011. Coca Cola deal in the beverage industry and provides people with several products. It is a well-known name and people all around the world knows about it. Headquarters of Coca Cola is in Atlanta, and the company has been operating for more than 126 years (Wise and Baumgartner, 1999). In 1886, the company was formed and since then it has been serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company, which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in the

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Coca-Cola was created and established in Atlanta, Georgia in 1886 by Pharmacist, Dr. John S. Pemberton, Coke Started as a creative, new flavor of carbonated beverage. Mr. Pemberton set the foundation for a company which has become the most powerful and valuable beverage brand in the world. In 129 years of operation, starting with just a simple syrup, Coca-Cola transformed from a local Atlanta carbonated beverage to a publicly traded company with policies, initiatives and goals that impact individuals across the globe within over 200 countries. By owning

John Stith Pemberton invented Coca Cola, in 1886. Asa Candler bought the formula and brand in 1889. The company was incorporated the Coca Cola Company in 1892. Its famous bottle, which remains the signature shape of Coca Cola today, was first manufactured in 1916. Coca Cola expanded overseas, in 1928, when Robert Woodruff, introduced Coca Cola to the Olympic Games. Coca Cola has grown to be the world 's most recognized brand, with more than 1.4 billion servings consumed each day. The Fortune 500 list for 2015 currently ranks Coca Cola at 63 on the list.

On May 8, 1886, The Coca-Cola product was born in Atlanta, Georgia by Dr. John Stith Pemberton, a local pharmacist. He produced the carbonated water which was teamed with the new syrup to produce the Coca-Cola drink. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In its first year, Coca-Cola products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a day. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In 1889, The Coca-Cola Company first formed by a great business man, Asa Candler with $100,000 initial capital. He became the company first president. Cadler is the first who had introduced the U.S. to Coca-Cola.and the first

Dr. John S. Pemberton invented Coca Cola in Atlanta, Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper, Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles.

Executive Summary Coca-cola Company is leading manufacturer, distributor, and marketer of non alcoholic drinks in the United States of America and all over the world. It is a multinational Giant company that has market presence in almost all countries of the world. The company has also diversified from its initial soft drinks to manufacture fruit juices and other non-soda drinks. Its objective has been to maintain its global leadership in supply of beverages and other non-soda drinks through

In 2013, the strengths begin at Coca Cola that they had “the best global brand in the world in terms of value over $77,839 billion” (Stuart Elliott, 2013). Coca Cola is top rank in the market share for beverages at 42% as Mark Lin Discusses (2014).The company is not only involved in the fizzy drinks sector as it has become more aware of the health issues and concerns.

The Coca Cola Company is a highly successful company that provides refreshing beverages to over 200 countries around the world. This multinational corporation produces many different flavored beverages, but it is most known for the product Coca Cola Classic. Simply known as “Coke”, this product is the highest consumed soft drink around the world. The Coca Cola Company was incorporated in 1892 and since then the market for its products has continued to increase. Although the Coca Cola Company is one of the largest and best-known beverage manufacturer, there are many other companies and brands out there on the market. Competitors such as the Pepsi Cola Company are doing everything they can to outdo this number one company. The Coca

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Coca-Cola was originally invented in Atlanta, Georgia by a pharmacist named John Pemberton in 1886. This fragment was caramel-colored liquid that was made specifically to cure morphine addicts. The formula contained 8.46 mg of cocaine and was enhanced by caffeine from the kola nut. In May of 1886, the drink was first sold to the public in a soda fountain at Jacob’s Pharmacy for five cents a glass. Its first year sales brought in a total of fifty dollars. In 1893, Asa Candler transformed Coca-Cola from an invention into a business. Coca-Cola was first bottled in Mississippi by a businessman named Joseph Biedenharn in the year of 1895. In 1899, the right to bottle and sell the product was secured by three businessmen named, Benjamin Thomas, John Lupton, and Joseph Whitehead. Candler sold the bottling rights to these men for just one dollar. The Root Glass Company of Terre Haute, Indiana, won a contest to design the famous Contour bottle in 1916. Coca-Cola wanted a distinctive bottle for their product to assure customers they were drinking the real Coca-Cola, and to keep their product out of arms reach of “copycats”. In 1900, there were only two bottlers for Coca-Cola and by the 1920’s there were over one thousand. This is only the beginning of the Coca-Cola Company.

Coca Cola Company is the world’s leading soft drinks, operates in more than 200 countries and sells 400 brands of non-alcoholic beverages in beverages industry. Coca Cola is also the most valuable brand in the world and world’s largest manufacturer and distributor. Coca Cola is a globally recognized and known successful company. The Coca Cola was founded on May of 1886. As late as the 1990s, Coca Cola was one of the most respected and impressive companies in the world, known as a very successful and most impressive management team (Nasdaq, 2014). Since 1998, the Coca Cola Company has been tackling with internal weaknesses, imperfection, and external risks and threats uncertainty.