Coca Col A Globally Influential Beverage Industry

Humankind’s progress was hindered by the availability of safe drinking water. Over the past ten thousand years, alternatives to drinking disease-filled water have arose, and these beverages have shaped world history. Wine was a large part of Mediterranean culture, it being used in Greek rituals, such as symposia, where participants shared diluted wine from a large bowl, and the use of wine in rituals continued under Roman rule. The main drink of the Age of Reason was coffee, and it promoted clarity of thought and was favored by scientists, philosophers, and businessmen. Coffeehouses led to new financial institutions, newspapers, and revolutionary thought. Coca-Cola became America’s national drink and helped turn the United States into a superpower. These beverages had a very major impact on world history, and their effects can be seen today.

Coca-Cola Company also has a company focus on sustainability. Live Positively is Coca-Cola’s platform for sustainability and is Coca-Cola’s “commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do”. Coca-Cola is reaching across borders through collaboration and partnership to connect and change, is using optimism to stir hope, build solutions, create possibilities, and touch communities across the globe, and with their actions change can be inspired in the world now and in the next generation.

“Citizen Coke: The Making of Coca-Cola Capitalism” by Bartow J. Elmore tells a story of how Coca- Cola have changed its industry as well as the globe by utilizing natural resources. To start on his journey about Coca-Cola, Elmore questions the success of the company behind selling Coke, a low-priced mixture of “sugar, water, and caffeine, packed in glass, plastic, or aluminum” (Elmore 8). Elmore discovers that even though advertising plays an essential key in selling products, Coca-Cola is mostly profitable from outsourcing the supply (Elmore 9). Besides explaining his research on the Coca-Cola capitalism, Elmore also emphasizes on the ecological evidences that support it, which make this book an environmental history of Coca-Cola capitalism (Elmore 14).

Coca Cola one of the most successful soda companies in the world went under attack by pranksters. In 2014, Coca Cola introduced a new slogan called “You’re on diet Coke” for their diet Coke soda. This slogan was a mistake for Coca Cola to make because when they first created their soda back in 1886, it contained cocaine as one of the ingredients, which was common back in the 19th century. The diet Coke ad started a lot of parody ads that Coke Cola wasn’t ready for. One of the first people who started the parodies was a blog named Animal. Animal modified the ad that Coca Cola made right after it was released to make fun of the Diet Coke ad. Many parodies were created like the TV commercial parody of the Diet Coke, but Animal’s was the most noticeable and shared ad over social media sites. When Coca Cola saw that the parodies are beginning to spread quickly all of over social media, Coca Cola released a statement saying that they don’t use illegal substances in any of their products. Then after the statement, they discontinued the slogan. Coca Cola didn’t intend at first to make such an ad to promote the use of cocaine, but they should’ve known that it will create this kind of reaction.

PepsiCo is one of the world’s leading food and beverage companies with products being sold in over two hundred countries and territories around the world. PepsiCo began in 1965 when Pepsi-Cola merged with Frito-Lay and now distributes twenty-two brands of products that include Pepsi, Lays, Tropicana and Quaker. This paper will provide information about PepsiCo’s dedication to environmental, human and talent sustainability while increasing revenue by reducing essential production costs such as water use and packaging materials.

3. Coca Cola has clearly defined its organizational values, and through its various water sustainability initiatives undertaken over these years emphasizing on employee commitment and ethical aspiration. Given the accelerating impacts of climate change, population growth and urbanization, water scarcity is obviously a risk factor for the sustainability of the beverage industry itself! As a result, the company has actually been continually working to reduce their impact and minimize their use. Thus it can be observed that the company has actually placed an intrinsic value to the ground water resource, as they are totally aware about the depletion of this natural resource. Hence, for their future business life cycle sustainability, the company has been constantly striving to work with the communities around their bottling operations.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca cola have a system in place for incorporating sustainability in decision-making. There’s a story of a farm somewhere in the world in almost all of their products. Their system buys millions of tons of fresh fruit, corn, tea, sugar, coffee and other ingredients every year through their global suppliers. Having a long-term supply of those ingredients is of high importance for their business. According to Coca Cola (2012), “sustainable agriculture is founded on principles to protect the environment, uphold workplace rights and help build more sustainable communities” (papa. 4). Coca cola also have a project gating system in place. The CFOs of both Coca Cola likes the benefits of project gating. Project gating allows them to see the whole project, while giving authorization a stage at a time. The CFOs at Coca Cola see gates as vital control points that decides on whether to continue and terminate a project. At the end of the day, Coca cola sees it as a sensible business investment. In addition, sustainability also factor into their acquisition due diligence process. In relating to the UN guiding principles, Coca

The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, has awarded grants totaling $4 million to 38 organizations across the U.S. and Canada in the fourth quarter of 2010. In line with the Foundation 's commitment to building sustainable communities throughout the U.S. and Canada, this grant funding will help support local initiatives in 11 states, including the District of Columbia and one Canadian province. The grants focus on water conservation, community recycling, active healthy

Due to the vastly growing demand for organizational transparency, the formation of sustainability indices has assisted prospective investors by serving as educational tools and allowing them to confidently engage with companies who create a positive social and environmental impact. These indices, such as the Dow Jones Sustainability Index (DJSI), evaluate and measure some of the world’s most profitable companies’ based on criteria such as economic, social, and environmental efforts (ESG) (S&P Dow Jones Indices, 2015). Additionally, the Global 100 is comprised of organizations who generate a minimum of two billion U.S. dollars per year and have been screened in four areas, including sustainability disclosure, F-score (financial), product category, and sanctions (Corporate Knights, 2015b). Consequently, Coca-Cola has been able to secure a spot on at least one index in the past two years due to their excellence in the criteria mentioned above. While these indices provide an investor with an objective evaluation of a firm, an examination into company’s annual sustainability report can offer in-depth look into their internal competencies as it relates to their specific sustainability goals and current progress. Therefore, after a thorough analysis and comparison of Coca-Cola’s Sustainability Report (2015) and the methodology for both indices, many similarities and differences are depicted that highlight both the strengths and limitations of all three

Coca-Cola has a great presence within the beverage industry this is no different when it comes to the social media industry as well. Unfortunately, Coke has several competitors which are nipping at its heels. In my assessment of Coke and it’s major competitors I’ll be analyzing the Website design, Selection of social media platforms, and the relationship between brand websites and social media activities. As well as using several different criteria to judge each item.

As I mentioned previously, the website has an awards section stating that Coca-Cola was awarded the” Best Global Initiative for Women’s Economic Empowerment” by the Women in Leadership Economic Forum in 2014. In the awards, ratings and rankings section it is also revealed that Coca-Cola was rated 100% by the Human Rights Campaign’s Corporate Equality Index. Many of these awards and ratings allude to Coca-Cola making a difference and hence reflect the company’s mission statement. The website also has a page title “Giving Back”. This page details the charitable work done by Coca-Cola and its foundation stating that since 1984 “The Coca-Cola Foundation has given back more than $820 million to enhance the sustainability of local communities worldwide” (coca-colacompany.com, n.d.). This is an example of creating value and making a difference in the lives of others, clearly reflecting the company’s mission statement. Additionally the website also has page showing the company’s 2015 financial performance and achievements; which highlights the “value” that Coca-Cola can create for investors and

Coca Cola is worldwide brand with its footprint amongst many countries. The assignment seeks to and recommend other ways in which Coca Cola can increase their sustainability and market share. For the purposes of this report I will look at the three products offered by Coca Cola in the South African market. This is the classic Coca Cola, Play energy drink and Bonaqua still water. The company offers nonalcoholic beverages.

Coca- Cola has broad sustainability strategy known as “Live Positively” which is integrated to the company’s overall business plan. It incorporates the environment, community and workplace. Coca Cola created a “2020 Sustainability Goals” that isn’t compliance based or based upon a license to operate. Bea Perez, Chief Sustainability Officer, The Coca-Cola Company believes that the health of the Coca Cola Company and the health of the communities where they operate are closely connected as such they consider the correlation between their business, the environment and the communities they operate across the planet.

Consumers and stakeholders benefit from the efforts initiated by Coca Cola in the area of sustainability. Global consumers benefit because the company showcases a wide variety of beverages in multiple markets. The quality controls in place ensure that the product packaging meets the requirements of consumers. Costs are in line with the market. Stakeholders benefit from the initiatives because the company is taking a responsible approach to manufacture the beverages. Public interest groups are not launching protests against the company for materials used in production of the beverages. The production efforts are managed by ISO standards so there is a reduction in the workers compensation claims against the company.