Coca Col A High Quality Product Essay

This case study is the story of Coca-Cola, its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”.

Coca-Cola, as the leading brand in the world, has the highest position in soft drink industry. Its outstanding product “Coke” has been won the heart of everyone. However, in this case, we realize that they had a failed attempt at introducing the new product called New Coke in 1985.

Coca-Cola Company was begun in 1920. Coca-Cola Company was operating more than 200 countries. The product was nearly 450 brands produced by the company. Coca-Cola Company can be successful by using the simple formula. There were provided a moment of refreshment for a very small amount of money. This can be a billion times a day. Coca-Cola company more than the other product has brought pleasure to thirsty consumers around the

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)

Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you

the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

The company chosen for this report is Coca-Cola. In the 19th century, Coca-Cola was created by John Pemberton a pharmacist also known as ‘Doc’. He fought in the Civil War, and at the end of the war he decided he wanted to create something that would bring him commercial success. According to Pemberton, Coca-Cola would cure several diseases including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton published the very first Coca-Cola advertisement on May 29 1886 in the Atlanta Journal.

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which...

Innovation is much more than taking a current beverage and repackaging it with different flavors. It also means more than boosting Coca-Cola Classic sales (Cravens, 2009). “New formulations could potentially serve as the basis for future advertising efforts, while providing shelter from health critics and politicians who blame soda for the nation's obesity epidemic” (Schultz, 2013). New formulations and brand extensions will help consumers that are no longer purchasing the brand to try new flavors or brand products, have a positive experience, and then hopefully return to the purchasing of previous products also (Bloomberg Businessweek, 2005). The innovation strategy should strengthen the brand.

Coca-Cola is a soft drink that is carbonate, which is produced by The Coca-Cola Company of Georgia and Atlanta, which is frequently simplified and referred to as “Coke”. The Coca-Cola Company has existed since 1944, March 27th. The Coca-Cola Company has introduced other soft drinks under the Coca-Cola Company such as Diet Coke, Coca-Cola Zero, Coca-Cola Cherry, Coca-Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee and lemon. Coca-Cola is served and drank worldwide, it is reported that Coca-Cola products exist in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco-Cola beverage servings daily. Coca-Cola or “Coke” Is renowned for its strong brand status, it is rumoured to be the world’s most valuable brand. Coca-Cola beverages come in different packages and can be conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, “Spaza Shops”, Street Vender’s, Markets and shops rather than its competitors.