Coca Col A Little Bit Of Happiness

products to suit customer’s needs, Coca-Cola was able to make a positive step forward in their

It's a hot summer day and you're craving a cool, refreshing drink. As you walk into the grocery store, you begin to scan the rows of liquid refreshments. The universally familiar red label of Coca Cola catches your eye. Suddenly, images of laughing friends and family fill your mind and a feeling of love and happiness washes over you. Why is this? It seems that people all over the world are able to recognize Coca Cola and the happiness it represents. No matter what Coke commercial you see, this company has branded itself as being love and happiness in a bottle.

Packaging appearances act as a key element in brand communicators and play a dynamic part in purchase decision (1).

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Packaging can be understood in various definitions and provide many functions within itself. In terms of marketers, it is the brand image, packaging represents the worth of the brand and how the brand wants consumer to perceive their products. An attention seeker, stealing the fame on the shelf full of competitors. Packaging also acts as protection for the product. Some are more protected if they’re fragile where as some may only be under a clear plastic wrap. High involvement products conceivably need packaging that serves its value distinctively with information clearly stated, while low involvement product could only need colourful imagery on the packet, a logo and a short information of its usage. Not only

Coca-Cola began in 1886, Dr. John S Pemberton created a soft drink that could be sold at soda fountains (Abbette, 2012). According to Abette (2012), Dr. Pemberton took the flavored syrup to his neighborhood pharmacy mixed it with carbonated water and received excellent feedback from those that sampled it. He was trying to concoct a head ache remedy once he mixed his special syrup with carbonated water, he realized that he had the makings of a popular soda beverage. Coca-Cola had two ingredients cola from the cola nut, and extract of coca leaf which is also the source of cocaine (Abbette, 2012).

From the 20th century onwards, marketers realized that in order to increase consumer numbers products needed to become less industrialized and more specialised and personalised, which could be achieved by focusing specifically on consumer desires (Lury, 2011). Manufacturers are now spending more time and effort on the visual display and uniqueness of their products. As a result, our society has a vast range of commodities available to us, in every size, shape, colour, model, and flavour you can imagine to cater to every taste. The birth of Coca-Cola began in 1886 when Atlanta pharmacist Dr John S. Pemberton created a soft drink that could be sold at soda fountains. He made his own syrup flavour and mixed it with carbonated water at the local pharmacy, resulting in high praise from those in the community who tasted it. His partner and bookkeeper Frank M. Robinson invented the name “Coca-Cola”, and was also responsible for designing the distinctive cursive font. When it was first made, Coca-Cola was sold for 5 cents per glass, and in the first year Atlanta sold about 9 servings per day. Now, daily servings make about 1.9 billion dollars around the world (World of Coca-Cola, 2016). Because Coca-Cola was such a unique creation at the time, it was important that it also had a unique appearance to catch the attention of consumers. In 1916, idea of a contour bottle was conceived. The shape of it was so distinctive that it

Coco Cola advertisement seemed a good choice of texts for analysis because of the nature of Coca Cola’s approach to advertising. The famous logo was created in 1885 and this together with the iconic shapes of the bottle and corporate colours have not really changed since then. The shape of the bottle and logo colouring, instantly identifies it as Coco Cola. The advertisement analysed below is taken ‘Vogue’ Magazine (Issue November 2007) and is for ‘Diet Coke’ which was a new venture for the company in 1982 and within two years ‘Coke’ had become the top low-calorie soft drink in the world. Although “Coke” replaced the traditional name of “Coca Cola”, the red is still used and silver replaces the white

The Coca-Cola logo, like the brand itself, is recognised world-wide. It is a classic design with white curvy text on a bright red background. Something would be missing if an ad for Coca-Cola didn’t include the curvy Coca-cola typeface or the sharp, clean serifs. (Hutchinson, 1986) .The characteristic design with a white swirl and a curvy style gives the youth spirit. The white swirl beneath the fonts not only gives it a unique feature but also highlights its simplicity. The only two colours used in the Coca-Cola logo are red and white. When you think Coca-Cola the colour red accompanies your thought but when you think of the colour red, you don’t necessarily think of Coca-Cola. (Mokhonoana, 2009). The red and white coloured scheme in the Coca-Cola logo was kept simple and attracts the younger audience.

It has been stated that Coca-Cola, has demonstrated to the public a transformation in the address of private enterprise, teaching their consumers that the bubbly Coca – Cola should be drunk chill and this will let the consumer feel youth and happiness, during some wider circumstances that one established by the corporation plans. In 2009 article, Boltanki and Chiapello discussed how Coca-Cola correspondence active is related to the notion of common good and to understand how the branding strategy is the shift to relate to the new spirit of private enterprise.

Coca Cola is an American carbonated soft drink also known as coke. It was invented by a man named John Pemberton. This product has been around since the late 19th century and was introduced into this world on May 8th, 1886 in Atlanta, Georgia. The majority of the population knows about Coca Cola since it has been around for quite some time. Coca Cola is one of the most recognizable soda drinks throughout the world. The Coca Cola logo is widely recognized by all generations, young and old. We all know a Coca Cola logo when we see it. Why is that? When launching the first campaign for Coca Cola in 1886 the color of the product stuck out to people. The color red is a positive and energizing color. Red is often used to express love. When creating the advertisement there was a lot to take into consideration, how to attract consumer’s attention. When creating the products

Besides the connection between a coke and relationships, I saw this technique very ironic because in culture individuals create a symbolic meaning and message to certain objects. On the other hand, Coca-Cola used this technique to their own advantage to implicate a new type of culture that exists between their products and the humans with ethnicities, giving off an essence of wholeheartedness. The company is effectual in branding out more than others because it is effective in protecting social connections and creating a better community. For instance, they moved one step further than just having individual’s name on a coke by putting labels of happiness and family to evoke positive emotions to their consumers. Overall, I saw Coca-Cola’s unique advertising technique of appealing to emotions as being culturally-related since their label portrays individuality, an intrinsic atmosphere and symbolism.