Coca Col A Stronger Brand Image

Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. The brand is familiar to people all around the world, and is available in many different varieties. The company takes pride in the development of unique marketing strategies, which have allowed growth and access to various places throughout the world. Their extremely recognizable branding is one of Coca-Cola 's greatest strengths and the simplicity of its bottling is a part of a great marketing strategy (Spring,2002). Coca-Cola makes money primarily from selling

Indra’s leadership style had lead PepsiCo become a successful company. According to BusinessWeek, since Indra joined PepsiCo as CFO in 2000, the company's annual revenues have risen 72% and net profit have risen to $5.6 billion in 2006, more than doubled. However, democratic leadership style brings advantages and disadvantages respectively.

Humankind’s progress was hindered by the availability of safe drinking water. Over the past ten thousand years, alternatives to drinking disease-filled water have arose, and these beverages have shaped world history. Wine was a large part of Mediterranean culture, it being used in Greek rituals, such as symposia, where participants shared diluted wine from a large bowl, and the use of wine in rituals continued under Roman rule. The main drink of the Age of Reason was coffee, and it promoted clarity of thought and was favored by scientists, philosophers, and businessmen. Coffeehouses led to new financial institutions, newspapers, and revolutionary thought. Coca-Cola became America’s national drink and helped turn the United States into a superpower. These beverages had a very major impact on world history, and their effects can be seen today.

According to David (2013), The Competitive Profile Matrix (CPM) plays a huge function in identifying the firm’s major competitors and its particular weakness and strength in relation to test firm’s strategic position. In calculating the CPM, the total and the ratings score for rival firms will be compared with this company. This comparative data provide the important internal strategic information. The total weight will be 1 and all the critical success factor will be divided into 1 according to their attributes. After that, put the rating for every single factor whereas rating 4 is for the major strength and rating 1 is the major weaknesses. The critical success factor will be weighted and the rating will be multiply with such factors. For the L’Oréal Company, the CPM is as follows:

Coca Cola one of the most successful soda companies in the world went under attack by pranksters. In 2014, Coca Cola introduced a new slogan called “You’re on diet Coke” for their diet Coke soda. This slogan was a mistake for Coca Cola to make because when they first created their soda back in 1886, it contained cocaine as one of the ingredients, which was common back in the 19th century. The diet Coke ad started a lot of parody ads that Coke Cola wasn’t ready for. One of the first people who started the parodies was a blog named Animal. Animal modified the ad that Coca Cola made right after it was released to make fun of the Diet Coke ad. Many parodies were created like the TV commercial parody of the Diet Coke, but Animal’s was the most noticeable and shared ad over social media sites. When Coca Cola saw that the parodies are beginning to spread quickly all of over social media, Coca Cola released a statement saying that they don’t use illegal substances in any of their products. Then after the statement, they discontinued the slogan. Coca Cola didn’t intend at first to make such an ad to promote the use of cocaine, but they should’ve known that it will create this kind of reaction.

Indra Nooyi is one of those legends, she was able to grow up in one of the poorest, most populated countries in the world, India, and then move to a foreign territory and still make it to the top of the pyramid by hard work alone. Indra Nooyi, now the CEO of PepsiCo is one of the richest beverage companies in the world, has shown us that it doesn’t matter where you start from it matters where you go and how you get there.

Indra Krishnamurthy Nooyi a daughter, a sister, a wife and a mother and an inspiration leader. Her personal mantra ‘is that there no limits to what you do ‘. From a young woman born in India and immigrating to Unites States of America . Through sheer determination and ambition becoming at the age of 50 the first CEO of PepsiCo which under her management is now positioned at the 2nd biggest snack and beverage business worldwide by net revenue. Her goal is to define PepsiCo as a defining coporaration of the 21st Century. Atricles in the Wall Street Journel has claimed she is more powerful than Anglea Merkel. Indra Nooyi like a star rising ,has risen to the pinnacle of both her personnel life and global career making her one of the most

Mrs.Indra Nooyi was born and raised in a middle class family from Southern India. She started her career as a Manager in a British firm after her Management education from Indian Institute Of Management, Calcutta, India. Her interest in the field of Management got her into Yale school of Management. Her approach to critical issues and excellent problem solving skills was soon realized by the corporate world, specifically by PepsiCo which was struggling to compete with Coca-Cola in the early 90’s. PepsiCo appointed her as the senior vice-president, corporate strategy and development in 1994 and named her president and CFO in 2001. Since then she

Indra Nooyi serves as the Chairman and Chief Executive Officer (CEO) of PepsiCo. Nooyi was named President and CEO in 2006 and became a member of the Board in 2007. Nooyi has been with PepsiCo since 1994. Before becoming President in 2006, Nooyi served as the Senior Vice President and Chief Financial Officer of PepsiCo Other members of management include: John Banner (Executive Vice President, Communications), Oswald Barckhahn (President, North American Nutrition), and Umran Beba (Senior VP, Chief HR officer).

Indra Krishnamurthy Nooyi, chairman and CEO of PepsiCo, Inc. (PEP) was considered as one of the most highly influential CEOs in the world. For 5 years in a roll, she was at the top list of the 50 most powerful women in the world.

Indra Nooyi, born on 28 October 1955, is among the inspirational leaders who have made considerable turn around in the Fortune 500 companies (Morris, 2008). She is the current Chief Executive Officer and chairperson of PepsiCo. She is among the most powerful women in the world as ranked by Fortune and Forbes. In 2014, Forbes ranked her 13 out of the 100 most powerful women in the world. In the same year, Fortune ranked her third most powerful woman. Nooyi is a chief architect of the company’s policy of performance with purpose. Under her leadership, the company does what is good for the business by concentrating on its target market (Deresky, 2014).

It comes to no surprise that sustainability is the newest trend and many companies want to be in style. Due to the ferocity of competing amongst other leading companies, an abundance of corporations have intently fixated their attentions on their enterprises and actions involving sustainable efforts. The Coca-Cola Company is a globally prominent beverage industry. With an all-encompassing acknowledgement, their sustainable efforts are substantially striking. Coca-Cola has various geographical domains that have diverse leaderships to help the world, particularly poverty stricken communities. The United State’s most recent Coca-Cola sustainability pledge called “Me, We, World” generated the objectives for social value and making a positive difference for the consumers and communities they provide for (Manufacturing Close Up, 2013). The major component for this commitment is to increase sustainability in protecting the environment or “World.” Competition drives success; with Coca-Cola leading the nation’s largest beverage company, their sustainable efforts are essential that aim to replenish 100% of water used in their products, reduce carbon footprint, and initiate climate protection.

Coca-Cola grew from a small business serving a small local area on the late 1800’s to one of the largest manufacturers of carbonated beverages. Over the 125 years Coca-Cola has been operating the company has introduced many firsts to the beverage industry, from making the product mobile to unique packaging that can be easily distinguished from other brands. Coke over the years has produced iconic products associated with the advertisement of their products that are now collectibles including vending machines, serving trays and calendars. Coca-Cola is the story of innovative advertising that supported a well-placed product. (Coca-Cola, 2011)

The following paper reviews the history of Coca-Cola Company, its SWOT analysis, and my proposal of a new product - “Maple Cola”, which is a healthy alternative of Coca-Cola soft beverage. The main strategic role of “Maple Cola” for the Coca- Cola Company is to maintain the company’s role as the market leader in innovative product introductions, to attract the consumers who are health conscious, which will result in increased market share for the company. The analysis allows us to outline the best strategies to follow for achievements of the company’s strategic goals. In addition, the report conducts STP analysis, outlines the strategies to implement an effective marketing plan and finally illustrates the evaluation of the implemented

The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses (Competitive Profile Matrix, 2013, October 29). These factors are influenced by external and internal challenges. The illustrated CPM below compares Domino’s Pizza with two of its top competitors, Pizza Hut and Papa John’s. The results of the CPM give Domino’s Pizza a 3.3, which is above average in its respective industry. The firm also has high market share. There is an opportunity to improve areas of product expansion and effective advertising. A strong social media presence will also help increase brand loyalty and give the firm the competitive advantage.